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In with the New

Feb 16, 2010   //   by freshtraffic   //   digital marketing, internet, online advertising  //  Comments Off

Being alive in the 21st century is an amazing feeling. Of course, there’s always the negative side of things if you want to see them. The opportunities available to people to expand themselves is growing each and every day.

The opportunities which exist for a business owner, whether new or long term industry leader, are nearly immeasurable. The ability to have your product or service, available to be purchased 24 hours a day, 7 days a week is unprecedented, and still relatively unfamiliar territory.

Wide spread use of the web is still rather new (at only around 15 years), and yet it reaches a wider audience, 10 times faster than each other advertising medium. The web is crowded, loud, chock full of dead ends, loopholes, and obstacles. But it is also instant, powerful, and it can be your most powerful advertising tool if you wish it to be; you just need to find the experts to lead you.

Winnipeg is a great town, Canada is a great country. Both still “young” if such a term could ever be used in such ways. But the business advertising model is greatly outdated in Winnipeg, with a lot of stock still being put into traditional means of advertising with newspapers, radio and tv ads. In 2008 in Canada, 70% of households had a broadband internet connection, always on high speed access to the web. Instead of going on more and more, I’ll use the graphic below to illustrate my point:

When a person turns on their browser, they’ve the ability to search 1 billion plus web pages for anything and everything. Being found in all of that is like a needle in a haystack right? What if I told you, you don’t need to play that game. That you could be the farmer to that haystack, move it all out of the way so you have a clear path to work?

Strange metaphores aside, to put it extremely plainly, old media advertising is slowly dieing. The generation of today, doesn’t subscribe to the newspaper, they read it online. They don’t listen to the radio for the latest news, they check Twitter, or Facebook to see what their friends and family are doing and what they’ve noticed. People don’t go looking for the news, the news finds them now. As a business, it’s time to adjust or be lost in the pack. Online advertising, and working in a mobile business model is going to be key to market success going forward.

They say a picture is worth a thousand words, so I’ll let this last one speak for me. The team at Fresh Traffic, can help you bring your company to where it should be online. Let us put you back out front of the rat race, and propel your business to the success it deserves.

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