Internet Advertising spend is set to climb by 85 per cent over the 2006 to 2009 period, ClickZ reports.
According to ZenithOptimedia figures, online video and local search will be the primary drivers for this growth. Until 2009, the company expects an annual growth rate in internet advertising of 23 per cent.
Jonathan Barnard, ZenithOptimedia’s head of publications, said that it was impossible to predict what may happen in the online sector.
“At this stage nobody really knows what the successful model of the future will be,” said Barnard. “There is a lot of experimenting.”
However, he did point out that there is a definite trend for advertisers to shift dollars from newspapers to the online channel.
“Newspapers are losing directly to the internet, either to other classifieds, search, or auction sites,” he said. “Their websites tend to be quite large and get advertising, but unfortunately they are not making enough to offset offline.”
As well as this, he noted that advertisers who only have a small market in which they sell can also benefit from online advertising.
This clearly shows that smaller businesses would be fools not to get into online advertising, and link building can help them do that.