Aside from CEO Steve Ballmer scolding a Microsoft employee for flaunting an iPhone, Bing 2.0 was the biggest news to leak from a private company meeting on Thursday. Yes, it appears that the software giant is about ready to relaunch its search engine and great Google killer, according to a burst of unconfirmed employee tweets.
But, whether a few new bells and whistles will move the needle for Bing is hardly certain. Despite millions upon millions in marketing dollars, the search engine still trails far behind Google.
Net Applications estimated that Google held 81.22% of search engine market share in June, followed by Yahoo at 9.21% ; Microsoft’s Bing at 5.31% and MSN Live at 0.66%. Hitwise, meanwhile found that Bing’s market share was just 5.25% in June — including MSN Search and Live.com.