Is Facebook Dieing Or Evolving

Later today there is going to be an announcement, it’ll be a change to the way you conduct yourself online, and will likely affect your friends and family as well. Late yesterday I saw word of the impending news, and in just a few hours the tech world will get it’s answer, just what could Facebook have planned?

Zuckerberg-FB-pressThere’s been a lot of ideas thrown around about the future of Facebook, with discussions covering almost everything from phone hardware and/or software, to search engines. In case you’ve been living under a rock, Facebook is the largest social site on the web, and with somewhere near a billion members for a user base they have the potential market to influence massive online change. As for what option really makes sense for the company is anyones guess, but you can bet that there is going to be a massive audience tuning in for it.

Facebook likely won’t be going down the road of building their own phone, while the company has a strong digital presence, it wouldn’t likely translate into as strong an audience in the hardware market. A great option, and one that makes sense especially since they recently closed their purchase of Instagram, would be to add video support to the platform. It’s already globally accepted as a way to rapidly share the photos you take, it would make sense in a number of ways to offer the same feature to any videos that are taken. Not only would this allow Facebook to monetize any videos that are put up by placing ads in the stream, but it would give a reason for YouTube to possibly step up it’s game as well. It has been the dominant online video source for ever it seems.

And then there’s the elephant in the room, the question that has been asked of Zuckerberg and the Facebook machine a number of times – are you building a search engine. Other times when the question was pointedly asked, they have sometimes shied away from the question by avoiding it, and other times saying no, not yet. Perhaps today is the day, where Facebook announces their own search engine, driven entirely by social signals? Even if today is the day that Facebook does let loose with a new search engine, or even a coming one, the true effect of what that could do to the online scope is unknown. There would be a great deal of unknown territory, as a search engine driven by social signals would be prone to massive manipulation, both positive and negative. And with a user base of somewhere around a billion members, that’s a lot of leverage that can sway an algorithm one way or the other. The other question that could be asked, is what happens to those people who remove their accounts, either by deleting or deactivating them, what happens to their social links they may have bestowed? Over the last month in the UK there have been more than a half million accounts deleted from the social service, what would happen to a search service if a mass migration hit the site? So many unknown variables, stay tuned to the web in a few hours and the picture will begin to become clearer.