Does search engine optimization need to go the way of the dinosaur? If you follow any of the reporting outlets out there, it’s usually a couple of times a year that they’re bringing out the funeral procession for the SEO industry, but since it became the defacto method of gaining visitors it hasn’t budged. But is it really, finally time to bury it?
Before I get too far ahead of myself, it needs to be said that the search industry isn’t going anywhere, anytime soon. With more mobile devices connected to the web than there are people on the planet, the method of delivering results is going to continue shifting to that marketplace, but it will never disappear. A better way to pose the question might be, is it time to lay the term SEO in it’s death bed? Search engine optimization began it’s time as the goody two shoes brother to black hat results page spamming that plagued the internet in the early days, and still to this day plays it’s own part in the search world. Black hatters, for all their dastardly intentions, actually play a vital role in the search market, because if they didn’t exploit things and try and find ways around the algorithms, then it could never improve at the results it provides.
But that aside, with the prevalence of information on the web about best practices, Bing recently came out with their own version and it reads much like the Google one, blogs, forums and podcasts about some of the methods and means of working with your site and it’s content to rank on the web, it seems like these days everyone is trying to be an SEO expert. And with this happening, the name and it’s methods have become muddied, with conflicting steps and methods, with some who profess to be gurus who outright skip using the basics.
It is a difficult decision, to try and come to a conclusion of burying the term search engine optimization, but then what to use in it’s stead. Online marketer, online branding consultant, perhaps internet consultant. The one simple problem remains though, that no matter what moniker gets attached to the industry, eventually everyone who followed suit into the SEO realm, they’ll follow along with the new buzz term. Maybe with that in mind, it’s just as well to let SEO live for another day, for now.