We’re firm believers that you choose the right tool for the job, and that’s why here at Fresh I am not a web designer. I can optimize a site, I can make it run like it’s on lightning and clean and organize code to an point of near OCD. Design a site however, and I fail horribly in the aesthetic aspect. It’s at that point that we bring in a proper designer to create the product image, and I take it from there.
It is very important that we do this too, as just as it’s a time consuming process to work the optimization to a proper level, so is the design of a site, all the way down to the color scheme. Color isn’t so much as a deciding factor in the case of organic search optimization, but you need to consider what visitor you’re building your site for. People, not crawlers are what is going to bring you the return on your website investment, and if a visitor is immediately turned off by the aesthetic of your site and clicks that back button, you can just as well chalk it up to a negative mark to the search engine results pages. If visitors don’t like spending time on your site, it won’t matter if you have the best content in the world, they won’t link back to it and you won’t build relevance which won’t help drive you up the results. It’s a circular issue, and it can all come down to a simple website trait, even just your color scheme.
It’s been offline for a great while, but anyone who used the web 10 years ago remembers the visual atrocity that was the Geocity personal pages. Gif laden with pixel graphics and flashing banners, it was a difficult task to navigate through them to find what content you might happen to be looking for at the time. I’m sure there are enough people out there who remember trying to read yellow text on a green background a time or two. The web has thankfully matured to a much better point, with high resolution graphics and some vastly talented designers coming up with some incredibly detailed and interactive websites.
So when you’re working on your image of your website, remember to keep things easy on the eyes. You can be stylish and still be functional, make your site easy to navigate and read. Make sure your images and graphics blend in naturally with your site and try and stick to color schemes that don’t assault your senses. It seems like such a trivial point when you think of the bigger picture, but even just the colors of your website can drive your site around on the results pages.