There’s a main point that needs to be kept in mind when working with your website and search engine optimization. Your top priority needs to be your consumer, whether you are looking for sales, sign ups, etc. When you sit down to have a look at your website, your content, your print ads, you need to always know, you are not creating content for yourself. You’re creating this content to be digested by people you wish to attract.
Between the trillions of webpages, the thousands of television commercials, or the billions of pages of print advertising available, it may seem like a lost cause to try and be noticed. But no matter how daunting the obstacles might seem to be, there are ways to tackle the mountain of being found, and turn it into a simple bump in the road. A general rule of thumb to always have in mind when working on your brand, website or advertising – keep it simple. The more complex your imaging is, the more convoluted you make your content, all equate to putting up road blocks for your consumer. Often times, complexity is found in simplicity, keep your images crisp, clear and to the point of your brand, Coke and Pepsi are great examples of this. If you see a billboard painted completely red with a simple white wavy line drawn on it, you almost immediately think ‘Coca Cola’.
The same can be said of your written content you deliver, whether on your website or in print advertising if you still use newspaper adverts. Being cryptic, or non-descript in your text is more likely to hurt your advertising efforts rather than reward them. Think of your target demographic, the consumer which you wish to attract and even those who might see your advertising and be curious enough to search for you. Stay away from using strict industry only terms if you’re trying to improve awareness of your product. Having a clear, and concise call to action on your website is one the larger issues to over come when working with new clients. It is too easy to become caught up in trying to sell your company or products, and never get to the point of actually saying ‘Buy now!’.
Google recently wrote a blog about re-imagining some of the more influential advertising campaigns in the past 50+ years. One of the advertisers made the most relevant point, that covers every advertising avenue you could explore. “No matter what media you’re in, think about the content. Content is what matters.” – Amil Gargano