Over the last few years we’ve written extensively about the value of search engine optimization, and that if you have the right pieces in place that the increased traffic and visibility can catapult your business into a realm you thought was maybe only a dream. But all of that valuable information aside, there is one vastly important piece of advice that rarely gets discussed – keeping your SEO provider accountable for their services.
It may seem a tall order, after all you’ve already hired them to do the job for you, because you’re not entirely sure what you need to do. But there are a few simple tips and guidelines you can use to try and keep track of the work that is being done to, and for your website. After you’ve chosen the people or agency to help you with your site, one of the first things you should try and gain a grasp of is your website stats report. As a service we offer a login to view your stats counter so you’re able to quickly view your over time growth, another method which is offered is a report delivered monthly. This allows you, as a business owner to quickly see how your traffic has improved, or is beginning to improve following the on page optimization which begins the moment you have signed on.
If you’re like some of our clients, and you like to be able to see visible changes in your site, some of the simpler things you can look for are evident. We often help you with your content, and work with you to ensure you are delivering the message you want, and help with your call to action. Whether it is a sale you’re after, their email address or just a survey completion, we’ll help you identify your conversion problems, and help you correct them. Because visibility doesn’t do you any good, if your conversion point is buried a half dozen pages deep into your site with no way to see or find it. Your call to action is the end goal for you as a client, getting that sale or that sign up is what you are after from your visitors, and it is the visitors that we can help deliver to you. Other simpler changes you can keep an eye out for are simple heading changes, title changes or content adjustments.
Just a handful of simple steps you can use as a client to keep track of your SEO professional you’ve hired to make sure they’re actually working on your website. There are other ways you can use to try and work out just everything that is going on behind the scenes, but the absolute simplest way to learn what has been happening is to pick up the phone and call. We are always happy to catch you up to date with what we’ve been doing to help your online presence.