Recently Google confirmed that another Panda Update has happened. Worldwide, the update will impact only about 0.4% of queries that a regular user might notice, in the US that number reaches around 1.1%. This latest update makes the 21st confirmed Panda Update by Google and while it can leave site owners a bit leery, there are a few things that you can do to help your site.
One of the simplest things that you can do for your online position is to create a dialogue between you and your customers. Keeping them apprised of developments in your business or your product, and encouraging discussion. It can lend your site ongoing, timely stuff to encourage the Google algorithms that feature content based on freshness.
What this can do is attract your audience to interact with you. User interaction signals like a comment discussion, can help your site gain higher prominence in Google local results. Having an active blog can also develop into more subscribers and frequent visits, and generally make a site/business appear more friendly and open. Blogging enables you to rank in Blog Search results as well as assisting with regular keyword results. Ultimately your goal, is gaining more prominent positions in your local search result.
An added benefit of blogging is it provides you with your own voice, in case anyone ever tries to attack your company online. You can think of writing your own blog as a linchpin of proactive online reputation management. Because where the internet is concerned, it’s forever and once it’s out there anyone can find it. This is also your simplest route into the social media market, as you can develop your own Facebook fan page, Google+ page and a Twitter feed, and link your blog directly to it. This provides your business with a solid bedrock for developing your own, unique social media presence. Using your blog as a feed source, you can use it to actually reduce your workload by simply adding content in one place and having it show up in your various social media pages if that’s what you want.