One of the more mundane tasks of the day in the life of an internet marketer has to revolve around sifting through the stats that we compile for our clients. Keywords, click throughs, exit pages, visitor pathing, all of it a jumbled mess until we can take the time to work our way down to the core answer we’ve been looking for – did our campaign work? Not to toot our own horn too loudly, but we must be doing something right, our clients keep extending their contracts.
The stats that we compile during our time with a client serves two clear measures of success on the surface. The first data point we make sure to keep in view is the day we started working with a client, we can then pinpoint that day and going forward determine if our campaigns have met our expectations. It does neither us, nor our client a lick of good if we can’t work your site and content to the best of it’s ability. The second data point we use to begin measuring any success, is the new visitors/new page loads (different metric depending on the tool), and dissecting the information from this point we can start to see trends and patterns to the visitors to your website. After we’ve worked out where you have trends forming, we can start to capitalize on them and bring you an even higher conversion rate.
Despite all of the stats we can show you, and despite all of the visitors we can bring to your website, if you don’t have a clear call to action then it is almost like your website is working against you in some ways. A clearly defined and consistent call to action that can be seen through out your website is one of the key ingredients needed for online success. Without it, it’s like going to an automobile dealership to buy a car, and there not being any cars, merely brochures with descriptions. If you are building an e-commerce site, then make sure to push your sales or your online deals options, if it is emails you’re after, make sure that sign up box is extremely prominent. As internet marketers we have a proven track record of developing, and delivering qualified traffic to your website, just make sure you listen closely when we start helping you develop your call to action as well, it’s in all our best interests that you wildly succeed.