When’s the last time you used the Yellow Pages to find a business in your local area? If you answered, “It’s been awhile,” you’re not alone.
More than 70 percent of customers searching for high-ticket items use Google instead of the Yellow Pages to find a business in their local area, according to The Kelsey Group.
Google’s local search capabilities have become more sophisticated, so dealers can now pinpoint their online marketing efforts to reach a targeted geographic area more cost-effectively.
The customer follow through is just as encouraging. A study by comScore shows:
44 percent of consumers using online search to find a local business contacted the business by phone
34 percent visited the business
14 percent contacted the business online.