If you own a website of any kind, and you pay attention to the traffic coming to and navigating it, you may discover that traffic is perhaps not flowing naturally through your pages. For example, a potential visitor arrives at your site, but upon not finding the information they were looking for quickly or efficiently they leave your site and head to a competitor. Another issue you might discover with visitors is a lot of traffic on pages which contain lots of images in regards to your market and you start to see them pop up on various other sites around the web.
There are a number of ways with which you can direct traffic on your website, the easiest of which is by building an easy to understand navigation menu highly visible on the page to help drive visitors where you would like them. Another method you can use to help direct visitors to your unique content would be to sculpt your traffic flow to your more popular interior pages on your site which contain more information than your front page. Think of it like setting up a series of traffic signals for the internet that helps people land on the pages they’re really looking for.
In the event of discovering your content is being scraped and used here or there on the internet, there are a couple of options easily and immediately available to you. You can contact the site owner and ask them to remove your content, and depending on the severity of the hijacking you may even be able to leverage the power of the DMC Act to help your case. If it’s a repeat offender, a more drastic way to deal with the prying eyes and light fingers would be to completely block their IP address from being able to access your website. It’s quick, fairly simple to implement and mostly absolute.
Using a method of blocking IP ranges can help you trim your traffic to the customers you’re truly interested in having using your site. For example with the recent buying frenzy that was created with Winnipegs new NHL team returning to town, the sales website could have essentially blocked all IPs that were not originating from Manitoba for the day of the sale and reversed the change when the sale was finished. At any rate, that would have cut down on the out of country ticket brokers from getting their hands on tickets they have no intention of using.