In a somewhat strange twist of irony, Googles social site Google+ most followed member is Mark Zuckerberg. “Mark Zuckerberg isn’t banned from using Google+” you might ask but its probably the best indication that the two giants don’t really compete with each other. On the other side of the argument, Google is making some decidedly strong headway into the social arena with the beta of Google+ so who better to push it’s boundaries than the head of the largest social media network on the web.
Some of the reports coming out of the beta testing waters are interesting. Little tweaks to the social experience like a group video chat, better friend controls and more powerful privacy tools go a long way to providing a unique enough experience over Facebook. Google+ being one of the search giants products is going to be widely accessible right from the get go as it’s development on multiple platforms occurs in tandem. It will be available in browsers, on mobile, through search and as rumor has it, as an enterprise product as well.
Staying within the boundaries of the social aspect of the web, Farmville creator Zynga filed their S-1 form last week. For those of us (myself included) who have no idea what that means, the social gaming innovator is working on becoming public. Contained within their filing spells out just how dependant they are (at present) on their relationship with Facebook to remain as profitable as they are, for as long as possible. And with the switch to using Facebook credits as currency for their online social offerings, Facebook stands to earn a good lump sum, as Zynga reported their ‘hardcore’ players spent $600 million alone last year. A little more than pocket change at their 30% share of the pie for Facebook.