So it’s no secret that Bing and Google aren’t the best of friends, but with Microsoft behind the Bing machine, it was a shock for the web to suddenly find Google labelled as malware.
You may think it’s really not that big of a deal, but it only takes one red flag to turn many novice users away from using any service or website. The mistake has since been ironed out on Microsoft’s end, and Google is no longer labelled as a security risk. Malware is a rather generic term, basically covering any kind of code or software which either steals your private information or messes up your computer enough that you can’t really use it effectively. Unfortunately for those same novice searchers and computer users, malware has another, more inconvenient side.
It should be no surprise that scripters and hackers who work to develop malware, are also tied to the black hat side of the SEO world. Search is a multi-billion dollar a year industry, and being able to sit atop the search results for highly competitive terms for even a few days is a million dollar industry. Many times this is where you’ll find a specific type of malware usually known as ransom software. What happens is when a user clicks on the address of what they innocently think is their top results choice, instead they’re greeted with a popup message usually along the lines of “Your computer is infected – click here to protect your data!” And once that user clicks the button, they’ve been hooked. Once that back door has been opened, it is nefariously difficult to shut. It often leaves you open to backdoor access as well, which the scripter can use to steal your information, or even use your own computer to attack other unsuspecting searchers.
The first step to defending yourself is to have a proper anti-virus product, even a basic one will stop the majority of malware. The second step is to know what you’re seeing when you search. A proper website url will be www.this-is-a-real-site.com/yourresults.html, shown in green below your search results. A strong indication of a hijacked site or possible malware trap is when that address looks like so: www.possibly-malware.com/?p=23466. If you find an address which begins with a query string, there’s a good chance you’re not going to necessarily end up where you’ve hoped.