Every now and then I try and make it a point to go over the major talking points which seem to come up when we hammer out a contract with a new client. There are some very specific points which usually are the conversation starters, and the biggest issue that often comes up is the monthly cost associated with an SEO contract.
There are some important facts to keep in mind where optimization is concerned, it is a time intensive project which requires constant tweaking, updating and monitoring. Once we’ve performed your on page changes, we need to begin work on your off page campaign where we scour the web looking for highly relevant websites to try and work out backlinks for your site. And for every link that we can build for your site, it adds another factor that we need to keep tabs on. Off site issues include managing Adwords, your social pages and efforts and working on protecting your brand. Your name is everything in business, and if your brand becomes tarnished, you either dig your way out, rename your business and start over, or you can give in. If you’re genuinely great at your job, then none of these points should be a concern to you, as your client interaction and the brand monitoring can help you identify any issues and do some damage control.
That’s only a snapshot of the always on SEO management that we as an agency need to keep in our cross hairs for every single client that we have. As far as on site needs and changes are concerned, we always have to keep watch on your positions and the way that the search game is always changing. The way that the search engines are constantly shifting means that we need to keep tabs on the news and the way that the algorithm shifts, and make sure that we adjust your site to make sure you don’t mysteriously disappear from the results.
And to be perfectly blunt, one of the main reasons we tie a monthly cost to our services, is because of who we are, and who the man behind the company is. You pay to have the ability to pick up the phone and talk, one on one with a team who has a former Google exec at the helm. Our time is valuable, and if you like the idea of being able to pick up the phone and go over your analytics and site traffic with the leading search experts in Winnipeg, we’re gonna charge you. Don’t be bothered about the total cost at the end, concentrate on your sales and conversions and before you know it, you’ll have more business than you know what to do with.