As widely varied as the information always is regarding search engines, the way they operate, and guesses and ideas about changes that may or not be happening, there is always someone out there who is making huge assumptions about their activity. The problem with speculation isn’t the nature of the act itself, but in how it can turn into the telephone game, and where the person in the front wrote a snippet of an article about funny page ranking activity, on the other end of the spectrum we have people telling you that they were banned from search for buying links or some such. The inception of search engine myths are a danger to the web, not for practiced experts in the field, but for those website owners and new comers to the space. They tend to run with the incredible ideas and notions, and forget that the simplest answer is likely the right one.
Every year we get some of the same myths making the rounds and they crop up year after year. At the outset so far it seems that the first myth to start us off is all about links and backlinking to your site. One of the largest offenders so far is that anchor link text is going to be at the very least a waste of time for you, at worst a detriment to your site. Now to start with, it’s dangerous to start spreading the misinformation that using anchor links on your site is a bad thing, as it is one of the simplest tools in the book to allow search engines to index your site quickly. The only danger that is associated with anchor text and links comes from ending up with backlinks coming from a less than squeaky clean site, but even then search engines have gotten much better at detecting and ignoring them. So the idea that anchor text and links are bad things, is a myth that needs to just finally go away, maybe 2013 will be the year that happens.
And I think one of the biggest myths that needs that just seems to stick around year after year along with the death of SEO, is that backlinks will no longer be the/a defining ranking signal. Anyone who has been involved in the industry for more than a couple of years will tell you, high quality, relevant backlinking isn’t going anywhere in terms of how important a factor it is where ranking is concerned. Here at Freshtraffic, we have more than 20 years of experience of working on the web and scouring the globe for high quality, relevant backlinks for our clients sites. And the number one thing we can take away with that experience is aside from upkeep on those links, is that backlinks are always important. The naysayers who are primarily calling out the death of backlinking are often marketers who are pushing fully into the social area, putting all of their eggs in a single basket. Bing has integrated social signals into their search, Facebook is coming out with their own version of a search engine, and Google has their own social angle with Google+, social is definitely here and it is here to stay. But if nearly two thirds of average online activity is done while not signed into a social account, it shows how much are those marketers losing by focusing on the social only angle.
Online optimization isn’t a one step process, the companies who will remain successful on the web will embrace all aspects of optimizing a clients website. Social, local, on page optimization and off page back link gathering and that is only the beginning of the optimization spectrum.