There are two major techniques in use today that are used for Online Marketing. These are Natural Organic SEO and the other one is Pay per click advertising.
Pay per click advertising is a technique that works by taking a specified sum of money for listing your advertisement on any of the major or minor search engines. These sponsored links usually appear at the top, bottom or, as in the case of Google, the right hand side of the search engine results page.
Natural Organic SEO: Natural Search engine optimization is defined as the process of redirecting traffic volumes to a specific website through a search engine like Google by using natural or organic or algorithmic techniques.
Search Engine Optimization not only makes use of keywords, although that is the most popular method of conducting Search engine optimization processes, it can also carry out different kinds of searches including image search, local search, and industry-specific searches.
As a marketing strategy utilized primarily for increasing a site’s ranking, Search Engine Optimization will take into account how search algorithms work and what exactly do people search for. Search Engine Optimization efforts would involve a number of things such as a site’s coding, presentation, and structure, in addition to fixing problems that could prevent search engine indexing programs from fully spidering a given site. Trying to Compare Natural SEO and Pay per click advertising is like trying to compare your right hand and your left hand and asking which one is better? Each has its own importance and is usually advisable to use a combination of the two techniques.
The major advantage that Pay per click advertising offers is that it gives faster results as compared to the Natural search engine optimization techniques; only at a cost.