It’s not a new trend that Google is always tweaking the way their search works, or how the results are displayed. And they’ve made another change live, which drives home the importance of being certain your website is optimized.
Normally when you conduct a search on Google, the results you’ll receive are a mix of the most relevant websites which contain your terms. Occasionally, when it was applicable, the same website may show up twice, if the algorithm deemed it applied. This recent change however, can return up to 4 results from the same website with shorter descriptive text in the results. The remaining results on the page will be the other varied relevant websites. Now why should this concern someone working on climbing the SERPs? Well, when you perform a search, the results page you’ll see contains the top 10 results. And if 4 of those top 10 are from the same website, odds are you may not have even made page one. The change is recent with Google, and if you’re ranking 5 and less on page one of their results, if your not diligent with your SEO you may soon find yourself on page two!
Page one of the Google SERPs is a difficult nut to crack, and with this recent change it’s added another level of finesse which has to be used as your site is optimized. When interested small business owners reach out to the SEO experts, it’s often they balk a little when they learn what the actual cost is to hire a professional; but if you think a pro is expensive, try hiring an amateur. Search engine optimization is the best return on investment in the online market place, so what is it worth to you to be found.