Last nights behind-the-scenes documentary on the 2008 presidential campaign of Barack Obama aired on HBO should again be a wake-up call to businesses.
You saw the full campaign basically run by new technology, laptop computers everywhere, blackberry’s, texting and cell phones going 24/7.
Emails by the millions, newsletters, videos and blogs and every single advertisement driving people back to the websites, To the website people. Hello!!
I now live in Winnipeg, yes Winnipeg Manitoba Canada, when I arrived here two years ago I saw great opportunity for growth so decided to stay.
Why Winnipeg? I get asked hundreds of times a week from around the globe, even the BBC called me from my homeland in the UK to ask the same question.
Okay, so we are a little bit behind here, no, in fact a lot behind, but it’s changing.
A new breed is rising, new technology is taking over and the young graduates and entrepreneurs who are bringing skill sets never heard of are slowly changing Winnipeg minds on how to do business.
Now this is going to take time and there are lots of hurdles to get over, mostly in the 45-65 age range, the old school, the boys club.
They have ruled what, who and when things will change, but even some of these are starting to get it, change is here, change is happening, whether they like it or not.
Those that embrace change can be huge, after all they have experience, they have seen just about every business hurdle around so can guide the new troops in a new world.
Those that don’t, well age and technology will just come and pass them bye.
History was made when this Afro American got elected the most powerful man on the planet, like him or loath him, he’s here and he did it the new way.
It’s your turn Winnipeg.
P.s Word of warning, when anything new happens, when a new idea comes to market, you will always find the opportunists, theirs money in it. DO YOUR DUE DILIGENCE. The Internet is a great tool to find out anything about anybody, use it.