Off-Site SEO refers to search engine optimization techniques that are not performed on your own website or page, and are therefore termed “off-site.”
You see, these days, optimizing the content on your pages is not enough. For effective SEO you need help from other websites in the form of incoming links, commonly referred to as backlinks.
That’s basically what off-site SEO is all about – getting quality links relevant to your topic to assist the search engines in establishing what your web page focuses on. You can think of each backlink as a vote for your page. This is what Google’s PageRank measures, albeit in a complex way, taking many factors into consideration.
There are many ways to get backlinks; unfortunately, few of them are quick and easy. Here are some options:
Creating content that makes people link to it
Doing link exchanges
Getting directory listings
Writing and syndicating articles
Making forum postings
Posting comments to theme related blogs
One link from a high quality site is worth tens from a poor site. And linking to bad sites can negatively effect your own website’s rankings.
One-way links into your website from another are of greater value than reciprocal links from carrying out link exchanges.
Links to your pages should use the relevant keywords in the anchor text. Use several variations on this text if you plan to create a high number of backlinks to a page. You’ll get better results and it looks more natural to the search engines, keeping you below the radar.
It’s generally best to avoid organized link exchanges or link farms. In the vast majority of cases they will harm, not help you. This is because the search engines see it as manipulation of the SERPS (Search Engine Results Page) and punish linked websites when they discover the network.
Although I’ve summarized link building in just a few sentences, don’t underestimate how important off-site SEO is. Good backlinks with targeted keyword anchor text carry so much weight these days that if it’s done well it’s entirely possible to rank a website highly for terms not even occurring on the page.
The advice on SEO in these 2 articles is all you need to start getting your pages ranking highly for traffic generating keywords. You just need to get on and do it, and be prepared to spend the time good off-site SEO requires. The more high rankings you get, the greater their influence on your overall rankings, and the easier it will become to tackle more difficult keyword phrases