Online advertising will continue to grow at a blistering pace, in Canada growing over the immediate future into a $3.4 billion US industry. The public is moving online at home, at work, on their mobile phones, in order to access multi-media content and information.
Online advertising is experiencing unparalleled growth in Canada, passing a 33% growth to $1.3 billion US last year. It’s projected that by 2012, web-based advertising is expected to remain “Canada’s fastest growing segment” growing by an additional 21%.
The fastest projected movers will be keyword searches, classified advertising online, and online video advertising.