Just one last short week to go before it happens, before the big windup of Christmas. The weeks leading up to this day, definitely the busiest shopping days of the year, with billions of dollars being spent on everything from toys to clothes to food toe jewellery. And the growing trend? Skipping all of the crowds, the jostling, the pushing and frustration of shopping in the masses, and doing the buying online.
The question is, how much business have you seen this holiday season from your website? I can propmise you that if you weren’t in the top 5 of the SERPs, your online bottom line will be abyssmally low. But with the cost to return being so low, why should it be? Ignoring the growing billion dollar consumer base online, all you do by neglecting your website is cost yourself more money. Traditional media can not compare to the ROI that organic search engine optimization boasts. The results are measurable, both in visitors and time spent using your website. Can you say the same about spending thousands of dollars on limited runs on the radio, newspaper or television? Only newspapers offer a remedial metric of measuring the traffic you get from your cost, and that would best be by using a coupon to save money on a visit to the store. Then there’s that other small problem of hours of operation. If consumers interested in your product can’t get to your store before it’s closed, you can count the sale good as gone as they’ll pick their purchases else where. But the internet does not sleep, does not take holidays and does not need to help that nice old lady with her 200 questions about the plates she would like.
If you’ve spent time, money and effort on your website, stop letting it rot online. Open your business eyes to the power of the web, the cost effectiveness of search engine optimization and hitch up your pants for a banner year to come. Because this year is nearly over, a new year is around the bend and it will only become more competitive online. Stop waiting and buy yourself the best Christmas gift ever for your business, qualified, interested traffic wanting to spend money on your wares.