Recent poor weather across the UK has taken its toll on the high street, but has seen sales undertaken online soar, according to new figures.
A report from online retail organisation IMRG revealed that the month of June saw internet retail sales hit £3.5 billion in value, in a boost to internet advertising.
Year-on-year growth for the second quarter of this year reached an average of 52.5 per cent, up from the 35.3 per cent increase recorded during the same period of last year.
In contrast, rainy weather kept overall retail sales growth at just 0.2 per cent during last month.
“Thanks to the internet, shoppers are getting used to thinking about, finding and buying goods and services in new ways,” IMRG’s Jo Evans told VNUNet. “They no longer need to plan their lives around when the shops are open.”
A recent report from Jupiter Research forecast that one fifth of the world’s population would be online by 2011.