Optimization Resolutions for 2010

A new year, a new decade. Welcome to 2010, do you have your resolutions handy to go over them? Good! Lets begin..

Resolution #1: I will not try to perform my own SEO. This is a great start for the new year for you! Yes, you do indeed know your business better than anyone else, however, your expertise is not in SEO, it’s in your industry. SEO is our world, let Freshtraffic take care of that for you.

Resolution #2: I will communicate better with my SEO. Another great idea for 2010. Again, you know the best when it comes to your business, we at Fresh however know SEO. For us to serve you to the absolute best of our abilities we need you to remain in contact with us about any changes to your services or features so that we may change and update your pages properly. If we’ve helped you to setup a blogging service, please be sure to use the service regularly so to help firmly place yourself as the authority within your industry.

Resolution #3: I will work harder to understand “You get what you pay for”. In every situation, you get what you put in. If you receive promises of quick, high rankings for a low investment, expect to have very mixed results, worst case scenario, your website being kicked from Google’s index. Fresh has been in the search engine optimization business, since before SEO was a buzz word being tossed around marketing tables.

Resolution #4: I will understand that SEO is not SEM. Going straight to Wikipedia:

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.

Versus:

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results

SEM = sponsored links (top or right side) SEO = organic ranking (center of the page)

Resolution #5: I will not meddle after having my site optimized. We couldn’t have hoped for a more important resolution than this one. Search engine optimization isn’t an exact science to be sure, however, there are steps which need to be taken to ensure compliance within the industry, and that’s our job to know those lines and to not step over them. Something as simple as deciding to add a picture, or reword a page, without consulting first, could completely undo any and all work been done on your entire site.

Well then, it looks like you’ve compiled some great resolutions for moving forward in the New Year! We’ll have to check back in a few months, just to see how you’ve been doing at keeping to your resolutions. Happy New Year, may your year bring you highly placed organic rankings, limited to no paid inclusions, and exponential growth in unique visitors to your site.