SEO Warning for Business

“I would say that the most important policy regarding search optimisation is never allowing your programmers to try any kind of SEO at all.”

A free tip for business owners, you need to be aware of what your internet staff are doing, because programmers are constantly learning new methods, new techniques and tips from each other and from the web. “They would not give a second thought to using this new but perhaps untested and dubious technique on your live website just to hone freshly acquired skills or to appear to be a bit more professional in their own minds.

Afterwards, if Google blacklists you, the only thing to do is to close your old domain down and start again, fresh.

My advice to company’s seeking an SEO Consultant

Check the SEO company you intend to use is listed on Organic Search (not PPC or Adwords) on Google for what they do, check out a few common keyword terms, if they cannot get there own site listed, how can they do yours?

Ask for references from clients they have done work for.

If your still unsure, leave them alone and find someone else.

How? – Latitude wins Haven Holidays SEO Account

It never ceases to amaze me how some media companies get SEO work, this is not picking just on Latitude here, they have done a great job promoting themselves and others in the last few years and I am sure a few would love to have done so well.

But, they just win an SEO account for Haven Holidays to do all there SEO work?, when they cannot even do there own?, anyone who has to advertise on Adwords or any other PPC Search Engine to be found for SEO and PPC services as they cannot be found anywhere near the 1st pages on organic search engines speaks volumes.

I am sure there branding skills, outside media skills making people aware is what they do best, but Online Marketing, SEO, PPC, sorry that does not work for me.

I must get half dozen emails or calls from media company’s monthly, they all usually have fantastic web designers, branding skills, smart educated marketing sales people who talk a good show, but when it comes to the net, they are nowhere to be found, unless of course you type the company name in the browser.

Look at this Google Report

I think this trend will continue to happen, especially here in the UK, until these people and company’s realise that SEO Experts dont grow on trees, the techie web designers they employ with ten degrees from university in computers,design and Linux is exactly what they do, design, they are not a sure fire guarantee to have your website sight seen in the top pages of search engines, its not what they do.

Having spent the last few years working in the USA with some of the largest company’s on the planet, I’m convinced on a whole that a lot of company’s here in the UK are at least 3-4 years behind when it comes to search, until these companies realise how important the net is and how important being found on organic search engine results on the top pages for your profession and for the services you offer, this trend is going to continue.

Some say SEO is a Science, an Art, I tend to agree with some of these comments, but what I do agree on is this, I am not a web designer, I cannot write programs, but I can and do know the art of Search Engine Optimisation, why? because I am where I should be on the Net for my profession, the front pages.

In typical northern style, listen people, Horses for Courses, the sooner you learn this the higher you will climb.

Employing an SEO Specialist

Not a question I really wanted to get in to but keep getting asked, How much should a SEO Specialist cost me to employ? Well here’s my answer as always shooting straight from the hip.

Well that I suppose depends on lots of different criteria.

Is the SEO going to be employed In House?

It it a senior SEO Role?

Are you employing the SEO Specialist on Contract? or Results?

How good is your SEO Specialist?

Ask many people and you will get many different answers, I am a true believer in Pay Peanuts, Gets you Monkey’s.

I know SEO Professionals that have earned 500k in a year, but the company they did the work for have benefited 20 times that much from the expertise provided, you see other jobs advertised, especially in the UK wanting a top of the tree search engine marketer come search engine optimizing wizard wanting to pay 30k -40k.

Now the way I see it is that anyone who knows they are good at what they do, with results and references to prove it would not look at that position, he/she will probably already have a few of there own clients, get enquiries from new ones on a regular basis and probably charge out at up to 1k a day for work they do.

Now I am not suggesting you have to pay every SEO this amount, some maybe, but put the boot on the other foot for a minute.

You may have an online business, you maybe a large media company, (some of these need real help at the minute)or just a one man band.

Now lets just say you paid the top rate for a day or two, but your sales treble, your serps were on the first page of Google and your phone was ringing of the hook, then all of a sudden this would be good business and money well spent if someone asked you.

Unfortunately this does not always happen, why? Like all businesses some are better than others, you would not buy a SUV and expect it to perform like a Ferrari, the same goes for all things.

One of my biggest moans is website design, web designers do a great job at making your website look brilliant, but they are not seo specialists, they are not search marketing specialists, they are web design specialists, no where on my own website do I ever claim to be a web designer. I can do simple ones but I leave that to the people who know what there doing, a website designer specialist, hence SEO and SEM should be left to the experts in that field.

I can count on one hand web designers who are any good at optimization, they can write code, do php, css, java the lot, anoraks at what they do, but having a great looking website with no visitors or serps is useless, horses for courses.

So in answer, you get what you pay for, like everything else in life, but like my old nan use to say, Cream always rises to the Top.

Google Breaks Own Guidelines – Sells Links for $1,995

Google, Google, Google… what am I going to do with you? As most of you know, Google recently updated their Webmaster Guidelines, including a new page on why one should report paid links to Google. The new page included this snippet :

However, some SEOs and webmasters engage in the practice of buying and selling links, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. Buying links in order to improve a site’s ranking is in violation of Google’s webmaster guidelines and can negatively impact a site’s ranking in search results.

So, one would expect Google to abide by their own rules and guidelines right? Well, as Scott from MarketingPilgrim points out, that’s not exactly the case. Apparently if you’d like a PR7 link from Google, it will cost you a mere $1,995. To make the offer even more appealing, they’ll throw in a Google Mini as well! Now that’s what I call a bargain.

Want to see a list of all the websites that are, along with Google of course, currently in violation of Google’s newly updated Webmaster Guidelines? No problem, Google’s provided it for you.

As if that weren’t enough, Google’s also breaking their own Design and Quality Guidelines. Hey, I mean if you’re gonna go, go all out right? As you can see, Google clearly states that “If the site map is larger than 100 or so links, you may want to break the site map into separate pages.” Now, I’m no mathematician, but even I know that page has more than 100 or so links.

So, will Google deindex themsevles? Will they remove all the offending sites that have been caught red handed? I wouldn’t hold my breath.

Posted in Google by Skitzzo

The Definitive Guide to Building Quality Inbound Links

Every web site needs links, rather a lot of links to improve there link popularity which in turn leads to higher search engine ranking. Higher search engine rankling will drive more traffic and more sales and profit. Inbound links can be created by link exchange, buying links or making a site so useful that other website owners should link it naturally. Links from similar theme based sites drive more relevant traffic which is interested in the product and services you provide and also result into more sale conversions. There are various question while getting inbound links i.e. Is link quantity important or is it quality? or What should be the theme of the site giving inbound links and many more. We have made the following quality guidelines which must be followed while buying a link or getting inbound link by other means from other web sites.

· First of all you should get One Way Links Try to avoid reciprocal, if this is not possible you can go for three ways links.
· Links must be from closely related or complementary websites to the theme of your website. You should consider the theme of the whole site which is more important but if the website falls in broad match theme you can consider the theme of the pages from where you are getting your inbound link.
· You should not get more than one link from one domain.
· The more outbound links a page the less value the link has. Please ensure that there are not more than 30 links on any page from which you are getting inbound links.
· Links should contain the target keyword or key phrase as a text hyperlink and you must vary the link text.
· Links should contain the target keyword or key phrase as a title tag on the text hyperlink.
· Dont get only links for a home page you must have deep linking to sub pages which are important on your site to make the link building strategy more natural.
· Links should be followed by a short description of the target website it should also contain related keywords.
· You should make sufficient randomization in the anchor text and associated link description text so as to not have a set pattern of linking.
· Staggered deployment of the links to avoid any search engine penalties no more than 30 every 4 weeks.
· Link should not be from framed page or java scripts.
· Links should not be through redirection script i.e jump.cgi , out.php it should be direct so that search can consider it as vote.
· Links should not include a “nofollow” tag or any other robot tags.
· Links should not be on Flash sites or pages.
· Links should not be on a links page excluded by a robots tag.
· All Links should not be on a site penalized or banned by Search Engines.
· Links not from link farms or link exchange sites, FFA’s, linking clubs example: or any free sites.
· Links should not be from same IP – from sites with unique c-class IP addresses only.
· Link should be from pages which are already indexed by search engines.

If you follow the above quality guidelines we ensure that your link building campaign will give the maximum possible benefits to improve you link popularity and search engine ranking. Be sure that link building campaigns are spread over a time so that there should not no sudden surge in the incoming links count.

Call for a free consulatation at www.freshtraffic.co.uk

Is Google Page Rank (PR) the be all

You hear it all the time on the net from some very good sources, but is Googles PR (Page Ranking) all that is made of it?

The reason I ask myself this question is, I know sites that have been at the top of Google, Yahoo, MSN search engines for the last 5 years and these sites only have a Google PR2 ranking, yet are on the first page for keywords and phrases that have over 40 million listed pages.

The content is good and relevant, the keywords are meaningful with the correct density and none have high ranking PR pages back linking pages to them, so what is the secret?
By the way, one of these sites gets over 5 million hits per year worldwide.

While it is a never ending job for seo experts trying to work out the Algorithms of the search engines, it just may be that if you write a good website, with good content that is releveant, with correct titles and descriptions, you just may get the spot you require.

Answers on a post card please

The 10 Commandments of Search

And the search god spoke all these words saying:

I am the god of your search, who brought thee to the land of good traffic, out of the house of the sandbox. Thou shalt use no other engine before me.

Thou shalt not make unto thee a doorway page, nor any manner of cloaking, of any thing that is on your page, or that is on your site, or that is in the coding behind your site;

thou shalt not hide your content , nor serve different versions; for I the god of thy search am a jealous god, visiting the iniquity of the previous owners upon the domain to the 3rd and 4th generations and showing mercy only to those that doth file a re-inclusion request.

Thou shalt not take the name of thy competitor in thine ad text; for thy competitor will not hold him guiltless that taketh his trademark in thine ad text (and may very well sue thine ass).

Remember the page titles and meta tags and keep them unique.

Honour the robots and the spiders with fresh content and inbound links, that thy sites’ days may be long atop the SERPs which the god of search giveth thee.

Thou shalt not let your search results be indexed.

Thou shalt not keyword stuff.

Thou shalt not sell links.

Thou shalt not link out from thine site to a bad neighbour.

Thou shalt not copy thy neighbour’s content;

thou shalt not spam thy neighbour’s blog, nor his forum, nor his contact form, nor his inbox, nor any thing that is thy neighbour’s.

And all the webmasters perceived the thunderings of an update, and the changing of their PageRank, and the voice of the engine, and their rankings sinking; and when the people saw it, they trembled, and stood afar off.

I cam across this in April by Skitzzo and thought i would share this with you.
www.freshtraffic.co.uk

Feed the Search Engines! Content…Content…Content

Just as our bodies need food to fuel us everyday your website needs fuel to feed the search engines for placement and inclusion.

There are many different factors to consider when trying to optimize your website but one of the easiest and most successful ways is to feed the search engine with content.

The engines thrive on seeing that you are adding new content to your website very often. As a webmaster, I have seen the results of many of my customers’ sites climbing to the top by adding good industry related content to their site. You may feel you neither have the time or the content to add to your site but in today’s competitive web world how can you not justify taking the time or creating content. There are many different ways to add content to your site that may take as little as 10 or 15 minutes a week to do so.

Here are a few ideas, and if you can apply one or all of these to your site you will be feeding the hunger the search engines are craving for …Good Quality Content:

Industry Related Articles – There is no better way to earn creditability with your customers then writing articles about your industry. Your article does not have to be long it just has to give good quality information about your industry. Once you write an article, not only do you want to upload it to your website but you need to submit it to one of the many article submission websites. Don’t forget to add your name and URL to the bottom of every article you submit to build your link popularity.

Products Reviews – This is one of the easiest things to add to your website. No one knows your products like you do. Give your visitors a complete detail of how to use, what to do or how your specific product or service can help them.

Blogs- Blogs can greatly increase your visibly but they have to be created and used properly. Blogs do require a commitment from you but remember this; the search engines just love them. Your blog needs to have a specific reason, a draw for your visitors, a reason that they would bookmark it and come back and read it time and time again. Whatever you decide to blog about it needs to be updated on a daily or every other day to make it work for you.

Customer Testimonials – What a great way to show your potential clients the confidence your past customers have in your products or services. Ask all your clients to provide you a short testimonial. It is an easy way to add current content to you site often.

Industry Tips & Ideas – You are the true expert in your industry and your customers want to hear what you have to say. Everyone likes to get something for free, so share a bit of your knowledge with them by providing free tips and ideas on how to better use your products or services.

Newsletters – E-Newsletters are a great way to keep your name in front of your customers, but what many website owners fail to do is to add those newsletters to their websites. With the over abundance of junk email we get many people opt out to receive e-newsletters on a regular basis. In this case it would benefit you by adding those weekly or monthly newsletters to your site so they can be read there.

A couple things to remember when adding new content (pages) to your site:

Don’t forget to make your title tags captivating.

Keep your keywords toward the front of your title, description and keyword tags. (Even though very few search engines take into account the description or keyword tags anymore it is always best to still add them.)

If writing an article take one of your keyword phrases and write a specific article about that, keeping in mind keyword density.

Which ever of the above ideas you choose to use keep in mind your target market and create your new pages with it in mind… Remember industry related content!

Don’t forget to update your site map with your new pages.

Update your Yahoo urllist.txt and your sitemap.xml file with Google as well.

Lastly…add a new page to your site every week better yet every day!

Yahoo! acquires Real Media for $680m to counter Google threat

NEW YORK: Yahoo! has rushed to counter the growing threat from Google in the market for online advertising, agreeing to pay $680 million to take control of Real Media, a company that runs an “exchange” where advertisers can buy space on thousands of niche websites.

The deal comes less than a month after Google paid $3.1 billion to buy DoubleClick, the web’s largest advertising network, whose technology is used to place display ads – banners, pop-ups and video ads – on to websites.

Yahoo! has fallen behind Google in the market for text adverts that are generated when an Internet user types a search query, and it is determined not to risk becoming an also-ran in display advertising.

Real Media uses an open auction system rather than a closed network for bringing together buyers and sellers of advertising space, and Yahoo! hopes that putting its muscle behind the auction will give it the edge over Google’s DoubleClick.

By making its own network of web pages available through the auction, Yahoo! also hopes to solve one of advertisers’ biggest Internet headaches.

“The blight of online advertising is the fragmentation problem,” says Andrew Frank of the market research group Gartner. “It is very hard for a large advertiser to amass a large quantity of premium advertising space because the audience is spread out across a vast array of niche sites.

“Advertisers are not spending as much more money online as people are spending more time online, and there is a value gap between what advertisers are willing to spend and what they are able to buy.”

Yahoo!’s chief executive Terry Semel said Right Media gave the company a big advantage as advertisers look to switch resources to the web.

“There is an enormous opportunity coming in the near-term future,” he said.

New York-based Right Media was founded just four years ago, and has grown rapidly so that more than 20,000 buyers and sellers every day trade ads that appear on an average 4bn page impressions. It takes a commission of eight per cent on each deal, and is expected to reach break-even at the end of this year.

Yahoo! bought a 20pc stake in the Right Media last October, but the full takeover announced yesterday gives the company a valuation more than four times that which it had just six months ago. Partly that reflects the speed with which online advertising is growing and the benefits of combining Real Media with Yahoo!. But it also underscores Yahoo!’s increasing desperation to shore up its defences against Google, under chief executive Eric Schmidt, which, since the DoubleClick deal, threatens to dominate both search-based and display advertising on the internet.

Youssef Squali, analyst at Jefferies & Co, highlighted two reasons why Yahoo! had to get its chequebook out quickly. The DoubleClick deal was likely to spark further consolidation among Internet advertising specialists, and DoubleClick itself is poised to become a much more serious threat to Right Media.

“DoubleClick launched an ad exchange a few days before it was acquired by Google,” Mr Squali said. “Versus Right Media, we believe that DoubleClick will compete effectively due to its large installed base of publishers.”

The acquisitions of DoubleClick by Google and now Right Media by Yahoo! throw the spotlight now on Microsoft, the next largest seller of search-based advertising on the Internet and a company keen to expand in display advertising. Online advertising specialists, though, are becoming more pricey. Mr Youssef said: “We believe consolidation is spurring large players into action and driving up valuations for the group as a whole.”