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The Definitive Guide to Building Quality Inbound Links

Jun 10, 2007   //   by freshtraffic   //   fresh traffic, internet strategy, website optimization, website principles  //  Comments Off

Every web site needs links, rather a lot of links to improve there link popularity which in turn leads to higher search engine ranking. Higher search engine rankling will drive more traffic and more sales and profit. Inbound links can be created by link exchange, buying links or making a site so useful that other website owners should link it naturally. Links from similar theme based sites drive more relevant traffic which is interested in the product and services you provide and also result into more sale conversions. There are various question while getting inbound links i.e. Is link quantity important or is it quality? or What should be the theme of the site giving inbound links and many more. We have made the following quality guidelines which must be followed while buying a link or getting inbound link by other means from other web sites.

· First of all you should get One Way Links Try to avoid reciprocal, if this is not possible you can go for three ways links.
· Links must be from closely related or complementary websites to the theme of your website. You should consider the theme of the whole site which is more important but if the website falls in broad match theme you can consider the theme of the pages from where you are getting your inbound link.
· You should not get more than one link from one domain.
· The more outbound links a page the less value the link has. Please ensure that there are not more than 30 links on any page from which you are getting inbound links.
· Links should contain the target keyword or key phrase as a text hyperlink and you must vary the link text.
· Links should contain the target keyword or key phrase as a title tag on the text hyperlink.
· Dont get only links for a home page you must have deep linking to sub pages which are important on your site to make the link building strategy more natural.
· Links should be followed by a short description of the target website it should also contain related keywords.
· You should make sufficient randomization in the anchor text and associated link description text so as to not have a set pattern of linking.
· Staggered deployment of the links to avoid any search engine penalties no more than 30 every 4 weeks.
· Link should not be from framed page or java scripts.
· Links should not be through redirection script i.e jump.cgi , out.php it should be direct so that search can consider it as vote.
· Links should not include a “nofollow” tag or any other robot tags.
· Links should not be on Flash sites or pages.
· Links should not be on a links page excluded by a robots tag.
· All Links should not be on a site penalized or banned by Search Engines.
· Links not from link farms or link exchange sites, FFA’s, linking clubs example: or any free sites.
· Links should not be from same IP – from sites with unique c-class IP addresses only.
· Link should be from pages which are already indexed by search engines.

If you follow the above quality guidelines we ensure that your link building campaign will give the maximum possible benefits to improve you link popularity and search engine ranking. Be sure that link building campaigns are spread over a time so that there should not no sudden surge in the incoming links count.

Call for a free consulatation at www.freshtraffic.co.uk

Is Google Page Rank (PR) the be all

May 26, 2007   //   by freshtraffic   //   Google, keyword, pagerank  //  Comments Off

You hear it all the time on the net from some very good sources, but is Googles PR (Page Ranking) all that is made of it?

The reason I ask myself this question is, I know sites that have been at the top of Google, Yahoo, MSN search engines for the last 5 years and these sites only have a Google PR2 ranking, yet are on the first page for keywords and phrases that have over 40 million listed pages.

The content is good and relevant, the keywords are meaningful with the correct density and none have high ranking PR pages back linking pages to them, so what is the secret?
By the way, one of these sites gets over 5 million hits per year worldwide.

While it is a never ending job for seo experts trying to work out the Algorithms of the search engines, it just may be that if you write a good website, with good content that is releveant, with correct titles and descriptions, you just may get the spot you require.

Answers on a post card please

The 10 Commandments of Search

May 16, 2007   //   by freshtraffic   //   internet strategy, seo strategies, website principles  //  Comments Off

And the search god spoke all these words saying:

I am the god of your search, who brought thee to the land of good traffic, out of the house of the sandbox. Thou shalt use no other engine before me.

Thou shalt not make unto thee a doorway page, nor any manner of cloaking, of any thing that is on your page, or that is on your site, or that is in the coding behind your site;

thou shalt not hide your content , nor serve different versions; for I the god of thy search am a jealous god, visiting the iniquity of the previous owners upon the domain to the 3rd and 4th generations and showing mercy only to those that doth file a re-inclusion request.

Thou shalt not take the name of thy competitor in thine ad text; for thy competitor will not hold him guiltless that taketh his trademark in thine ad text (and may very well sue thine ass).

Remember the page titles and meta tags and keep them unique.

Honour the robots and the spiders with fresh content and inbound links, that thy sites’ days may be long atop the SERPs which the god of search giveth thee.

Thou shalt not let your search results be indexed.

Thou shalt not keyword stuff.

Thou shalt not sell links.

Thou shalt not link out from thine site to a bad neighbour.

Thou shalt not copy thy neighbour’s content;

thou shalt not spam thy neighbour’s blog, nor his forum, nor his contact form, nor his inbox, nor any thing that is thy neighbour’s.

And all the webmasters perceived the thunderings of an update, and the changing of their PageRank, and the voice of the engine, and their rankings sinking; and when the people saw it, they trembled, and stood afar off.

I cam across this in April by Skitzzo and thought i would share this with you.
www.freshtraffic.co.uk

Feed the Search Engines! Content…Content…Content

May 10, 2007   //   by freshtraffic   //   content, internet strategy, search engine, website principles  //  1 Comment

Just as our bodies need food to fuel us everyday your website needs fuel to feed the search engines for placement and inclusion.

There are many different factors to consider when trying to optimize your website but one of the easiest and most successful ways is to feed the search engine with content.

The engines thrive on seeing that you are adding new content to your website very often. As a webmaster, I have seen the results of many of my customers’ sites climbing to the top by adding good industry related content to their site. You may feel you neither have the time or the content to add to your site but in today’s competitive web world how can you not justify taking the time or creating content. There are many different ways to add content to your site that may take as little as 10 or 15 minutes a week to do so.

Here are a few ideas, and if you can apply one or all of these to your site you will be feeding the hunger the search engines are craving for …Good Quality Content:

Industry Related Articles – There is no better way to earn creditability with your customers then writing articles about your industry. Your article does not have to be long it just has to give good quality information about your industry. Once you write an article, not only do you want to upload it to your website but you need to submit it to one of the many article submission websites. Don’t forget to add your name and URL to the bottom of every article you submit to build your link popularity.

Products Reviews – This is one of the easiest things to add to your website. No one knows your products like you do. Give your visitors a complete detail of how to use, what to do or how your specific product or service can help them.

Blogs- Blogs can greatly increase your visibly but they have to be created and used properly. Blogs do require a commitment from you but remember this; the search engines just love them. Your blog needs to have a specific reason, a draw for your visitors, a reason that they would bookmark it and come back and read it time and time again. Whatever you decide to blog about it needs to be updated on a daily or every other day to make it work for you.

Customer Testimonials – What a great way to show your potential clients the confidence your past customers have in your products or services. Ask all your clients to provide you a short testimonial. It is an easy way to add current content to you site often.

Industry Tips & Ideas – You are the true expert in your industry and your customers want to hear what you have to say. Everyone likes to get something for free, so share a bit of your knowledge with them by providing free tips and ideas on how to better use your products or services.

Newsletters – E-Newsletters are a great way to keep your name in front of your customers, but what many website owners fail to do is to add those newsletters to their websites. With the over abundance of junk email we get many people opt out to receive e-newsletters on a regular basis. In this case it would benefit you by adding those weekly or monthly newsletters to your site so they can be read there.

A couple things to remember when adding new content (pages) to your site:

Don’t forget to make your title tags captivating.

Keep your keywords toward the front of your title, description and keyword tags. (Even though very few search engines take into account the description or keyword tags anymore it is always best to still add them.)

If writing an article take one of your keyword phrases and write a specific article about that, keeping in mind keyword density.

Which ever of the above ideas you choose to use keep in mind your target market and create your new pages with it in mind… Remember industry related content!

Don’t forget to update your site map with your new pages.

Update your Yahoo urllist.txt and your sitemap.xml file with Google as well.

Lastly…add a new page to your site every week better yet every day!

Yahoo! acquires Real Media for $680m to counter Google threat

May 3, 2007   //   by freshtraffic   //   internet news, online advertising  //  Comments Off

NEW YORK: Yahoo! has rushed to counter the growing threat from Google in the market for online advertising, agreeing to pay $680 million to take control of Real Media, a company that runs an “exchange” where advertisers can buy space on thousands of niche websites.

The deal comes less than a month after Google paid $3.1 billion to buy DoubleClick, the web’s largest advertising network, whose technology is used to place display ads – banners, pop-ups and video ads – on to websites.

Yahoo! has fallen behind Google in the market for text adverts that are generated when an Internet user types a search query, and it is determined not to risk becoming an also-ran in display advertising.

Real Media uses an open auction system rather than a closed network for bringing together buyers and sellers of advertising space, and Yahoo! hopes that putting its muscle behind the auction will give it the edge over Google’s DoubleClick.

By making its own network of web pages available through the auction, Yahoo! also hopes to solve one of advertisers’ biggest Internet headaches.

“The blight of online advertising is the fragmentation problem,” says Andrew Frank of the market research group Gartner. “It is very hard for a large advertiser to amass a large quantity of premium advertising space because the audience is spread out across a vast array of niche sites.

“Advertisers are not spending as much more money online as people are spending more time online, and there is a value gap between what advertisers are willing to spend and what they are able to buy.”

Yahoo!’s chief executive Terry Semel said Right Media gave the company a big advantage as advertisers look to switch resources to the web.

“There is an enormous opportunity coming in the near-term future,” he said.

New York-based Right Media was founded just four years ago, and has grown rapidly so that more than 20,000 buyers and sellers every day trade ads that appear on an average 4bn page impressions. It takes a commission of eight per cent on each deal, and is expected to reach break-even at the end of this year.

Yahoo! bought a 20pc stake in the Right Media last October, but the full takeover announced yesterday gives the company a valuation more than four times that which it had just six months ago. Partly that reflects the speed with which online advertising is growing and the benefits of combining Real Media with Yahoo!. But it also underscores Yahoo!’s increasing desperation to shore up its defences against Google, under chief executive Eric Schmidt, which, since the DoubleClick deal, threatens to dominate both search-based and display advertising on the internet.

Youssef Squali, analyst at Jefferies & Co, highlighted two reasons why Yahoo! had to get its chequebook out quickly. The DoubleClick deal was likely to spark further consolidation among Internet advertising specialists, and DoubleClick itself is poised to become a much more serious threat to Right Media.

“DoubleClick launched an ad exchange a few days before it was acquired by Google,” Mr Squali said. “Versus Right Media, we believe that DoubleClick will compete effectively due to its large installed base of publishers.”

The acquisitions of DoubleClick by Google and now Right Media by Yahoo! throw the spotlight now on Microsoft, the next largest seller of search-based advertising on the Internet and a company keen to expand in display advertising. Online advertising specialists, though, are becoming more pricey. Mr Youssef said: “We believe consolidation is spurring large players into action and driving up valuations for the group as a whole.”

What will be the Downfall of Google?

May 3, 2007   //   by freshtraffic   //   Google, internet news  //  Comments Off

Andrew Goodman was recently interviewed by Pandia Search Engine News. One of the things I like about the interview is his discussion about a way that Google could lost it’s stranglehold on the search market. It occurs during his discussion of the increasing focus on personalization by Google.

As Andrew notes “Done right, it’s a natural extension of what search ought to be”. But, there are real potential issues with privacy concerns as well. If it’s not done right, it could create a groundswell of concern that could be really damaging. People may become afraid to search, because their search history will be stored.

And this certainly could be a scenario that could hurt Google with this new initiative. However, I think the likelihood is pretty low – it’s just not a mistake that I think Google will make.

One way to look at a potential Google downfall is to look at recent past history. How did Microsoft lost it’s clear leadership of the technology market? By making their existing products, which are still incredibly important, less relevant. The focus shifted to search, and Microsoft did not get out there with it’s offerings quickly enough.

This is exactly what happened to the railroad companies in the US about a century ago. There is an old business school lesson about this – the railroad companies should have thought of themselves as “transportation companies”. If the railroad companies had thought of themselves in that light, they would have taken an active hand in the automobile revolution that did them in.

It repeated itself in a different way a couple of decades ago when the Japanese car manufacturers were stealing huge amounts of market share in the US auto market because every one was so concerned about gas mileage. While they remain a strong factor in the market, they lost all of their forward momentum, and the US auto manufacturers revived and became strong again.

What happened there? There is another business school lesson that covers this one – if the competitive playing field is stacked against you, change the playing field (or the rules of the game).

With companies as dominant as Microsoft was, and Google now is, changing the landscape is not something you can do by yourself. You need to wait for shifts in technology to happen, and this is something that could really take quite some time to happen. In other words, don’t hold your breath. The challenge for Google will be to remain very nimble, see the broader landscape at all times, and keep the natural arrogance of a market leader in check.

Your PPC campaign and DayParting for maximizing ROI

Apr 27, 2007   //   by freshtraffic   //   internet advertising, website optimization  //  Comments Off

What is DayParting?

In broadcasting, dayparting is the practice of dividing the day into several parts, during each of which a different type of radio programming or television programming apropos for that time is aired. Programs are most often geared toward a particular demographic, and what the target audience typically engages in at that time.

For example, rush hours are often particular dayparts for radio stations. Traffic reports are usually given at these times, and rarely at others. On TV, mornings are often filled with children’s programming (especially on weekends), while late-nights are attractive mostly to young adults.

How does this relate to the web?

Simple: Advertising!

As you may be aware, Pay-Per-Click is the most cost-effective form of advertising available at the moment. The concept is to show ads which advertise your product or service, and you only pay when someone clicks your ad which takes them to your website.

What most advertisers do is they set up a PPC campaign, and then let it run ad-infinitum, simply paying their Google invoice every month.

The savvy advertiser may notice certain trends though. What days are most purchases happening? What time of day are most conversions taking place? These are very important metrics to understand when it comes to PPC advertising.

Applying dayparting to PPC advertising is simple: If you know that your product sells best during specific hours of specific days of the week, why then would you pay for clicks 24/7?

Just turn off your campaign in off-hours, and you’ll save a bundle, which you may be able to contribute to boosting your campaign during peak-hours.

Of course you can do this manually every day, or you can focus your energy on other money making ideas and automate your DayParting.

Call Fresh Traffic Solutions to stop wasting money today

Can a blackhat SEO consultant ever go too far?

Apr 16, 2007   //   by freshtraffic   //   internet news, seo techniques  //  Comments Off

I think that was answered earlier today when the Google employee Matt Cutts SEO blog was hacked by the owner of a blackhat SEO blog.

Whitehat SEO Turns to the Dark side!
In a moment of madness the whitehat of Matt Cutts was temporarily tossed aside as he recipricated in kind and hacked the blackhat’s SEO blog

Obviously that’s not what really happened. A hackers had some fun with two site owners.

I’m sure Matt and Dark SEO Team will fix their sites quite quickly, so I took screenshots for prosperity

Text on the page:

This site have been hacked by
Dark SEO Team.
nous sommes le proprietaire de toi
Shoutz to Dan “the man”, the 302 hijack t33m, NYC SEO gang, Linusx, pentazilla, daxster, boogybonmot, Earl+Duke, davenator, cRWc, monkeyboy, the canadian crew::J&T,
spamhuntress, LB, jb, NW, -eng, U(r|d)(s|i), L/S, Z-man, scbl, RandomFish, huZZah, chivesmack, Shchoeoe+npMMo, lejackalgris, theGUY to GoTo, phenssen, Romanian Brothers and all the FORUMS!!

In BLACK SEO’in We TrUsT!!!

.:: Dark SEO Team ::. (link back Dark SEO Team blog)

Despite the illegal nature of hacking it is very funny. Matts SEO blog now link to the home page of Dark SEO Team which has also being hacked!

Screenshot below:

The text is quite funny-

Defaced by Matt ! I ownz you, Dark seo team
Of course I’m lying when I make everyone believe that content is King.

Of course black hat SEO and spamdexing are the only Kings.
Google is just a stupid algorithm relying on spammy backlinks.
But you guys had no right to let everyone know. That’s why I defaced your bloody DST site. To show the entire world how evil a white hat can be.

In fact, I’m as evil as my employer

All your backlinks are belong to us !

**Head of the Google’s Webspam team** (link back to Matt’s SEO Blog)

If the hackers read this I think you rule, so don’t hack my sites

What is a permanent 301 Redirect

Apr 16, 2007   //   by freshtraffic   //   seo strategies, website principles  //  Comments Off

A 301 or permanent redirect basically tells a browser (or search engine spider) that the site or page it is accessing has moved permanently. It then immediately redirects that page to the new one.

Search engines like Google will attempt to pass SEO benefit (PR and anchor text benefits) from the old page to the new page.