Andrew Goodman was recently interviewed by Pandia Search Engine News. One of the things I like about the interview is his discussion about a way that Google could lost it’s stranglehold on the search market. It occurs during his discussion of the increasing focus on personalization by Google.
As Andrew notes “Done right, it’s a natural extension of what search ought to be”. But, there are real potential issues with privacy concerns as well. If it’s not done right, it could create a groundswell of concern that could be really damaging. People may become afraid to search, because their search history will be stored.
And this certainly could be a scenario that could hurt Google with this new initiative. However, I think the likelihood is pretty low – it’s just not a mistake that I think Google will make.
One way to look at a potential Google downfall is to look at recent past history. How did Microsoft lost it’s clear leadership of the technology market? By making their existing products, which are still incredibly important, less relevant. The focus shifted to search, and Microsoft did not get out there with it’s offerings quickly enough.
This is exactly what happened to the railroad companies in the US about a century ago. There is an old business school lesson about this – the railroad companies should have thought of themselves as “transportation companies”. If the railroad companies had thought of themselves in that light, they would have taken an active hand in the automobile revolution that did them in.
It repeated itself in a different way a couple of decades ago when the Japanese car manufacturers were stealing huge amounts of market share in the US auto market because every one was so concerned about gas mileage. While they remain a strong factor in the market, they lost all of their forward momentum, and the US auto manufacturers revived and became strong again.
What happened there? There is another business school lesson that covers this one – if the competitive playing field is stacked against you, change the playing field (or the rules of the game).
With companies as dominant as Microsoft was, and Google now is, changing the landscape is not something you can do by yourself. You need to wait for shifts in technology to happen, and this is something that could really take quite some time to happen. In other words, don’t hold your breath. The challenge for Google will be to remain very nimble, see the broader landscape at all times, and keep the natural arrogance of a market leader in check.
What is DayParting?
In broadcasting, dayparting is the practice of dividing the day into several parts, during each of which a different type of radio programming or television programming apropos for that time is aired. Programs are most often geared toward a particular demographic, and what the target audience typically engages in at that time.
For example, rush hours are often particular dayparts for radio stations. Traffic reports are usually given at these times, and rarely at others. On TV, mornings are often filled with children’s programming (especially on weekends), while late-nights are attractive mostly to young adults.
How does this relate to the web?
As you may be aware, Pay-Per-Click is the most cost-effective form of advertising available at the moment. The concept is to show ads which advertise your product or service, and you only pay when someone clicks your ad which takes them to your website.
What most advertisers do is they set up a PPC campaign, and then let it run ad-infinitum, simply paying their Google invoice every month.
The savvy advertiser may notice certain trends though. What days are most purchases happening? What time of day are most conversions taking place? These are very important metrics to understand when it comes to PPC advertising.
Applying dayparting to PPC advertising is simple: If you know that your product sells best during specific hours of specific days of the week, why then would you pay for clicks 24/7?
Just turn off your campaign in off-hours, and you’ll save a bundle, which you may be able to contribute to boosting your campaign during peak-hours.
Of course you can do this manually every day, or you can focus your energy on other money making ideas and automate your DayParting.
Call Fresh Traffic Solutions to stop wasting money today
I think that was answered earlier today when the Google employee Matt Cutts SEO blog was hacked by the owner of a blackhat SEO blog.
Whitehat SEO Turns to the Dark side!
In a moment of madness the whitehat of Matt Cutts was temporarily tossed aside as he recipricated in kind and hacked the blackhat’s SEO blog
Obviously that’s not what really happened. A hackers had some fun with two site owners.
I’m sure Matt and Dark SEO Team will fix their sites quite quickly, so I took screenshots for prosperity
Text on the page:
This site have been hacked by
Dark SEO Team.
nous sommes le proprietaire de toi
Shoutz to Dan “the man”, the 302 hijack t33m, NYC SEO gang, Linusx, pentazilla, daxster, boogybonmot, Earl+Duke, davenator, cRWc, monkeyboy, the canadian crew::J&T,
spamhuntress, LB, jb, NW, -eng, U(r|d)(s|i), L/S, Z-man, scbl, RandomFish, huZZah, chivesmack, Shchoeoe+npMMo, lejackalgris, theGUY to GoTo, phenssen, Romanian Brothers and all the FORUMS!!
In BLACK SEO’in We TrUsT!!!
.:: Dark SEO Team ::. (link back Dark SEO Team blog)
Despite the illegal nature of hacking it is very funny. Matts SEO blog now link to the home page of Dark SEO Team which has also being hacked!
The text is quite funny-
Defaced by Matt ! I ownz you, Dark seo team
Of course I’m lying when I make everyone believe that content is King.
Of course black hat SEO and spamdexing are the only Kings.
Google is just a stupid algorithm relying on spammy backlinks.
But you guys had no right to let everyone know. That’s why I defaced your bloody DST site. To show the entire world how evil a white hat can be.
In fact, I’m as evil as my employer
All your backlinks are belong to us !
**Head of the Google’s Webspam team** (link back to Matt’s SEO Blog)
If the hackers read this I think you rule, so don’t hack my sites
A 301 or permanent redirect basically tells a browser (or search engine spider) that the site or page it is accessing has moved permanently. It then immediately redirects that page to the new one.
Search engines like Google will attempt to pass SEO benefit (PR and anchor text benefits) from the old page to the new page.
The motivation to write this post came after reading Todd’s post regarding Negotiations and Client Sales for SEO Consultants. Todd’s post is about how to handle selling a prospect when they call you for SEO Consulting. My post is about the opposite scenario. It’s how an SEO Consultant can sell a prospect when the SEO Consultant initiates the call (cold calling). Sales is a necessary part of every business ( as uncomfortable as it may be ).
When I worked at Did-it, they invested in training all employees on Sandler Sales Training (no relation). In my opinion, that’s was a very smart corporate strategy/edge. Pattern Interrupt, Mirroring, and Reverse Selling were a big part of it.
One of the sales trainers called my voice mail, pretending to be making a sales call. He didn’t do half-bad with only getting a 10 second prep on what is SEM. Below is my transcription:
Hi Jay, this is Your Name calling. This is kinda an ackward call…we haven’t actually spoken before…maybe if I took a brief second to explain why I called, you could decide whether we should continue or not?
[Prospect says, “Sure”.]
Okay. Great. First, I’m calling from a company called Did-it. We specialize in managing Search Engine Marketing campaigns. What we do…uhh…it might not make any sense for you. But, typically, the companies or people I speak with like yourself that are interested in having a conversation…they may complain to me about things like…CPC prices are going up, and their ROI is going down, they know there is a lot of business is out there on the web, and each deal is worth a lot of money for us, but we’re just having a challenge pulling it in. They’re really not sure what to do. Paid Search is getting more & more challenging.
Now here’s the thing. At this point, I’ll leave it up to you. I don’t know if you’re having any issues like that. Are you experiencing any challenges with Paid Search?
Then ask PAIN QUESTIONS:
1. Tell me more about that.
2. Is that a big deal?
3. How long has it been going on?
4. How does that affect you?
5. That stinks.
If he says, “Not interested”. Say….
Really? Sounds like we’re done. Can I just ask you a research question? If there is one aspect that you could improve in your Search campaign…What would it be? What keeps you up at night?” [Listen to him]
I know we said it’s over. But, you should know you’re not alone. That’s exactly the kind of thing we work on. However, I need to learn more about your business & campaign before I can be absolutely sure we can help you. If you don’t have time now, would you like to schedule another time to speak about that specific issue?
For a PPC Consultant, work into the conversation some operational questions like:
1. What are your Campaign objecties ( Share of Traffic, ROI, CPA, Position, CPC, etc.)
2. Monthly spend?
3. What engines are you on?
4. How many keywords?
5. Are you using any technology for Bid Mgmt and Conversion tracking?
6. How are you optimizing the campaigns now?
7. Do you have a creative strategy?
8. Are you doing any testing? (What are you testing?) (ad copy, positions, keywords, landing pages)?
9. Are you doing any Local Search vs. Global reach?
10. Are you doing any Demographic Targeting?
11. Are you managing your Search campaign or is it outsourced?
12. Have you tested high-cost phrases vs. low-cost phrases to see which delivers a better ROI?
13. Are you using Keyword Matching Options like Broad Match, “Phrase Match”, Negatives, and [Exact Match]?
For an SEO Consultant, here are some conversation starter questions:
1. Are you equipped to handle an increase in business?
2. How are you driving traffic to your site now?
3. Is the landing page that appears in the SERP’s the one you want to appear?
4. Do you know what percentage of your Share of Traffic is for your Keywords?
5. Have you conducted a Keyword Analysis?
6. How much traffic are you getting now? Organic vs. Paid?
7. What are your highest traffic keywords?
8. Do you use Web Analytics?
9. Have you previously done any SEO on your site?
Posted by Shimon Sandler
Without traffic, a website will struggle to fulfil its purpose, whether it is to inform, entertain or to sell. Search Engine Optimisation (SEO) techniques are important because a website or blog that is optimized is more likely to be found on Google, MSN or Yahoo. This in turn leads to more traffic. It is in the selection of these techniques that the differences between white and black hats can be seen.
In the old Western movies, the one wearing the white hat was seen as the good guy, the one wearing black was the bad guy (and the one wearing grey was the shifty guy who did whatever benefited him). In the world of SEO, these terms have significantly different meanings – although some people take the moral viewpoint that the white hat is still the ‘good guy’. On the other hand those who follow black hat techniques would say that being black hat is about competing with the search engines while white hat is about competing with your fellow webmasters.
White hat is the term used to describe techniques and methods that fully comply with the Search Engine guidelines (or as some like to say it is ‘doing everything Google tells you to do’). For example, writing original articles for your site would be considered white hat, while the use of software to generate thousands of pages of content automatically would be considered black hat.
Of course, nothing is that simple in reality and there are numerous areas that would be considered grey. For example, using some form of content generation software to modify PLR (private label rights) material to generate pages lies somewhere between these two extremes.
Admittedly, automatically generated black hat sites can generate some serious short-term profits. However, the search engines are getting smarter with their algorithms and when they discover the use of black hat techniques will generally de-index the pages of a site so that it won’t receive any more traffic from that source. In particular, if the software being used for automatic generation leaves tell-tale signs, known as a footprint, the process of de-indexing can be rapid. The other main problem is that many of these techniques generate content which the search engine spiders love, but are useless for humans (although it can make for a laugh to try to read some of it).
White hat techniques focus on developing content that is original and useful to both spiders and people. The main drawback with white hat strategies are that it takes longer to reach your desired goal, but the results can be significant when you reach there. The other nice thing is that there is much less chance that you will be de-indexed by the search engines and that your site, and any profits generated, will be around for the long haul.
To construct a business marketing strategy takes time and a competent designer. Select a qualified web design firm who specialize in web architectural design principals, with combining important information delivery and intuitive navigation methods to satisfy your business web site visitor’s needs (why they visited) while accomplishing. Having a proper site architecture is vital to the online Internet marketing of a site that will attract and also satisfy visitors.
SEO is not only marketing and getting traffic but converting that traffic into sales.
There are some specific procedures by which a business is governed. Search Engine Optimization Management has the adequate expertise and the skill to go beyond these difficulties and problems and will be able to find out the causes of this great disaster of your business. Planning for a business can be divided into the various steps. Among them Internet Marketing Statistics, Strategies and Tactics, Budgets, Task forces and Program implementations hold the key to success. Strategies and the tactics are the key part of Internet marketing. There are dozen of strategies and over a hundred different online tactics to upgrade the business. All of them are not worth of use all the time.
A great strategy in addition to SEO is marketing using email. Email marketing mainly focuses on the use of email to draw the visitors to the websites that sell and demonstrate products and services.
With email marketing a business can develop a complete structured back end system to sell even more products the second time around.
Internet Marketing Strategies will add some advantages to the strategies with the help of the tactics, as tactics are the subordinate parts of strategies and it is need short term dedication. There is more than on way to implement tactics to Internet marketing but it is best if take one and become good at it. Do it consistently. This is the easiest ways to success.
Many marketing gurus understand what it takes for SEO Services. Find the busy ones and hire them.
A simple step most Internet Marketing Businesses should offer is the website submissions service. This is the primary goal and starting point to a solid link building campaign for the site.
Place more into a package is what Internet marketing companies should be offering. While a SEOcompany ranks a customers site, the benefit for both is really unique.
While the site ranks more a smart SEO company will be able to maximize all their customers sites by placing them in a network of sites.
Everyone knows that search engine optimization is the game to play these days. After all, it seems as though it’s the only thing that everyone talks about anymore. But how do you go about properly optimizing your website? Do you really need to spend a bundle of money for special tools and consultants?
The answer is no – as long as you have a little bit of time and willingness to learn. In this article, we’ll take a look at some simple steps you can take that have been proven to greatly improve the ranking of websites within search engine results.
But first, I’ll define search engine optimization, according to Dictionary.com, so that we start on the same page: [search engine optimization is] the process of choosing targeted keywords and keyword phrases related to a Web site so the site will rank high when those terms are part of a Web search; abbr. SEO. A good basic definition – you will see in a moment, however, that SEO does go above and beyond mere keywords.
So let’s get started from the ground up.
We’ll start at the very basis – your website’s structure. This pertains to the way your site is put together, and every other aspect of SEO builds upon this. I’ll start with the basic website/web page elements you do not want to have, and I’ll also explain why:
>Re-directs – Re-directs refer to pages that are blank and just point to another page. Many search engines run into trouble when they try to add re-direct pages to their databases, so this is something you want to stay away from. Many re-direct pages are not indexed, and if you are using a re-direct for your homepage, there goes any chance you may have had of any part of your website landing in search results.
> Frames – Frames consist of essentially two separate web pages being displayed as one. Frames are usually used so that, for instance, a constant navigation menu can be displayed in a panel on the left side of the screen, while the rest of the screen changes each time a link in the navigation panel is clicked. This can make a website look snazzy, but search engines just can’t process frames, and you’ll end up with the same problems as if you tried to use re-directs. It is best to stay away from frames. The good news is that you can emulate the function of frames pretty easily, through the use of simple HTML – the only difference is that you’ll have to include the navigation menu code on each page, but it is worth doing this to have your website indexed.
> Image maps – Image maps are images that have had separate links added to them. To illustrate, suppose you have created an image with three areas of text on it: ‘Home’ ‘Help’ and ‘Links’. By “mapping” that image, you can create three separate links around each area of text, without having to break the image into three smaller images. Image maps are usually used for navigation menus, but here is where the problem comes in: search engines cannot follow the links in a navigation menu. (Aren’t you starting to get tired of all the problems these navigation menus cause?) There is an easy work-around, though, if you really want to use image maps – just include the links as text links somewhere else on each page that has an image map. Search engines will be able to follow these text links and index the rest of your site.
> Macromedia Flash – You either have a love or hate relationship with Flash, but the bottom line is it chokes up search engines too. If you don’t have to use it, please, don’t. (Not only for your sake, but for the sake of us who have gotten just a little bit tired of those tacky Flash headers on every website now!)
> CGI, PHP, and all that stuff – CGI, PHP, and other web programming and scripting languages are very powerful and can contribute a great deal to a website’s functionality. But dynamic web pages are just one more thing that search engines can’t digest. Oftentimes, there may be no getting around using scripting in a website, but use it sparingly, and if you’re using it for the sole reason of looking impressive when HTML would do the job just fine, by all means, switch to HTML!
So now you have a basic understanding of the technologies and areas to avoid when building – or re-designing – your website. A properly structured website facilitates the easier “crawling” of “spiders” through it so that it receives a higher search engine results ranking.
We’ll now move on to the content of your website, an often-overlooked aspect of search engine optimization.
The content your website contains is very important. All the search engine crawling in the world won’t do you any good if the search engine “spiders” don’t find any useful content on your site. Oftentimes, you won’t see search engine optimization programs cover your website’s content, but this is a very important point that I think should not be left out.
Your website should consist of a good amount of relevant, explanatory content, containing your keywords (which we’ll talk about in a few moments) and several good supporting images (we’ll get to those in a second as well).
Upon hearing that more text is better, many webmasters make the mistake of adding un-decipherable gibberish to their sites. This is also something we’ll discuss under the Keywords & META Tags section, but for now I will say that this is a big no-no. Search engines can tell when you’re trying to fool them, and if they consider your site to have committed a large offence, they may even permanently blacklist your domain from their results database. So it is extremely important that the content on your website makes sense.
One good idea is to include articles on your website. Search engines greatly prefer content that changes often, and what better way to have changing content than to continuously post articles on your site. Not only will you be perceived as an expert in your field, you’ll also make the search engines happy.
I think that’s as far as I’ll go with content – much of what will be discussed in the next section applies here as well, so keep reading!
Keywords & META Tags
Keywords are yet another integral part of your search engine optimization campaign. For starters, you need to sit down with a sheet of paper (and don’t forget your good old thinking cap!) and think of keywords that pertain to your business. (For the record, keywords can be both single words and phrases – just make sure they’re not too long!) Think of what your website does, and develop keywords that you would use to describe your website and its content. It does not matter how many keywords you come up with, although it is best to have no less than five (and the less you have, the more targeted your search engine marketing can be).
After you’ve developed your list of keywords, there are a few things you’re going to want to do with them. First, sprinkle them within the pages of your site. Anywhere you have text on your website, include these keywords. It is best to have at least three per page (of each one), as the search engines likely will not pay attention to them otherwise. Keep these tips in mind when inserting your keywords:
> Do not repeat a keyword over and over.
> Do not repeat a keyword over and over (or even just once) and make it the same colour as your website’s background.
> Do not include your keywords all together as gibberish that no normal human can understand.
The second thing you’re going to want to do is to include these keywords in the descriptive sentences you will use in the ALT tags for the images you have on your site. Again, follow the rules in bold above that can be applied to ALT tags.
Third, add these keywords to your META tags. There are three elements to the META tags that you will be using: Title, Description, and Keywords. For the Title and Description META tags, follow the rules in the bold text above – and be sur
e to include your company name in these two tags, if it is not already one of your keywords. For the Keywords META tag, you can go to town adding your keywords, one right after the other! Separate them with a comma, and do not include the same keyword more than once! Doing so (as well as violating any of the bolded ‘Do not’ points above) can also get your domain name permanently blacklisted.
Another great search engine optimization technique that is often overlooked is incoming links. Every link you have coming into your website raises the “awareness” of your site in the search engine’s minds. If the links come from websites with high Google Pagerank ratings, that is even better (in Google’s eyes, anyway – this doesn’t apply to MSN, Yahoo!, etc.).
How do you go about getting links to your website? One of the easiest ways is to add your site to as many industry-related online directories as you can find. A couple of other quick and easy methods include posting ads at Craigslist and other free classifieds sites, and swapping your links with similar (competing or not – this is up to you!) sites.
Remember, the more inbound links you have, the higher your Google Pagerank, as well as your position in the search results of Google, MSN, and the others.
Did you know that outbound links are just as important as inbound links? Perhaps the search engines don’t care for traffic hogs, but whatever their reason, websites containing links leaving their sites consistently rank higher in search engine results than those that do not.
So who do you link to? Remember that you can swap links with other related sites and you can both benefit. You can also link to complementary websites that visitors to yours may be interested in (but that don’t in any way compete with you). The main idea for getting both inbound and outbound links is to be aggressive, as well as innovative in your approach.
This is by no means an exhaustive guide. But I can’t keep rambling on and on either. You need time to go perform the tasks we’ve discussed here today, so that your site can be on its way to the top of the search engine results.
If you are writing articles for the purpose of off page SEO it is time to consider just how swiftly Googles algorithm is changing over a short period off time. We don’t need to concern ourselves too much with the other search engines at this time. You will have heard many times that unique content is King, and it still is, but you must also consider that contextual relevance is now Queen.
The whole way of thinking behind article content is being changed. Semantics, overall page theme, phrase matching, (comparisons with millions of other similar pages in their index to see if phrases are relevant to the topic / theme), and even the use of buzz or niche words – eg woodworkers, surfers, stamp collectors or whatever all have their own specialised words and phrases which would mean nothing to the rest of us. This is just a part of what Google will use to determine how important and relevant your article actually is to them.
This ongoing war between the guys who find a chink in Googles armour and then write software to exploit it will never stop. This is human nature. The thing is that these guys pushing their “latest, most powerful” scripts and PC applications have a good job for life. There are always millions of people who are quick enough to snap up their $97 products if there is a hint they can get to #1 without doing any work.
They have customers for life. As soon as Google addresses an issue then another script is on the market and so the loop continues. The sad thing is that the buyers of these scripts are spending so much time trying to be “smart” they probably never actually build a business.
A similar problem exists with the use of Private Label Rights articles. There is little wrong in principal with using PLR properly, they can give you some great ideas to get started, but the vast majority of users who have downloaded 1000 articles either free or for next to no cost simply load them up and fire them out onto the Net without even looking at them! This, together with spinning software is the cause for the incredible amount of useless and senseless junk on the Internet that Google is determined to deal with. And rightly so.
There is no doubt that the duplicate content issue is presently a huge cause for concern for Google. We all know that there was never any penalty imposed by Google for Duplicates. They simply ignored them. Weight being given to the oldest most relevant content.
It is unlikely that we shall see any penalty against duplicate content as it is quite reasonable to expect more than one version of an article on different websites. What we may see is penalties against what Google determines to be spun, low quality content with no relevance. I will not speculate on these penalties but we may have an issue on exactly what is determined to be sub standard content.
It would seem that the days of us “leading” Google into what our content is all about through the use of titles, keyword density, file names and so on is coming to end. Once the programming is in place it may well be that all we have to do is to write naturally with a certain amount of passion about a theme we have an interest in or have researched well. MMmmmm! Didn’t we use to do this before search engines and algorithms and programmers came on the scene?
Ever since Google introduced their page ranks(PR), web site traffic rankings, took on a whole new dimension. Today, page ranks is a much talked about subject and a very important factor in your web site traffic ranking. Although your traffic ranking is only relevant with the Google search engine, it is important to realize that many of the smaller search engines draw their ‘relevance’ from Google – meaning that a high web site traffic ranking with Google will most certainly benefit you on the other search engines. Search engine traffic is still the best source of traffic on the internet and the more of it you can get the better. By improving your web site traffic ranking even on just one search engine, you can become more important with all the search engines.
So what is a web site’ page rank anyway? The ranking system is nothing but a way for Google to assign a level of importance to your website. When someone searches for something the ranking determines what’s most relevant and what’s the most important information on that specific search term. Think of the entire internet as one big library of information. The search engines act as indexing systems that helps you to find information in this big library. Just like in a ‘normal’ library, certain books are more important and more relevant than others. Instead of you having to go to every website to find the most important and most relevant information, Google assigns a page rank that predetermines the importance and relevance of your website. When someone searches for something specific online, the page rank of a website will largely determine which site is most important and what the specific web site traffic ranking is for that search.
If two websites contain exactly the same information, the one with the highest page rank will be the one that gets shown in the search results. One of the easiest ways for Google to determine whether your website is important is to see whether other websites value your website. In other words if other websites link to your site it means that your site has something that other sites think is important. Google likes this, and if other sites like you then it is very likely that Google will also like you.
Getting links to your website is one of the best strategies for improving your web site traffic ranking. But it’s not as simple as that. To make some more refined distinctions between important and unimportant websites, Google will also check the traffic ranking of the site linking to yours. Getting one link from a website with a page rank of 6 will mean more than ten links from websites with a page rank of 2. So, it’s not just about getting links, but it’s about getting quality links from high PR websites in the same niche as yours (must be relevant information). Always try and keep the ‘human factor’ in mind – search engines provide a service and that service is to serve people with the best information for their needs.
With web site traffic rankings it is important to distinguish between importance and relevance. Relevance is determined by standard SEO practices of your content, your keywords and the actual information on your website. Importance is determined by your page rank. Doing the one without the other won’t be of any use if you want a high web site traffic ranking with the search engines.
When the whole ranking system became important, several marketers got smart started building what is known as ‘link farms’ or ‘link exchanges’ where different web masters exchange links and by the sheer amount of links they were able to boost their web site traffic rankings significantly. Google quickly caught on to this and now distinguishes between one-way and reciprocal links. A one way link is worth much more than a reciprocal link. These types of link exchanges are becoming less effective and you will be much better off spending your time and effort building quality links from high PR and authority sites in your niche – preferably one way links.
One of the best strategies for building one way links from high PR websites is to write articles and submit them to article directories. Your links within the article is a one way back link and many of the article directories have very high web site traffic rankings. This can be very time consuming but well worth the effort. Many authority sites with very high PR’s offer the opportunity for you to exchange links with them or to post comments or list your website in their directory. These are worth gold and getting one way back links from these sites will help you greatly in working your way to the top of Google’s ranking.