Is Google Page Rank (PR) the be all

You hear it all the time on the net from some very good sources, but is Googles PR (Page Ranking) all that is made of it?

The reason I ask myself this question is, I know sites that have been at the top of Google, Yahoo, MSN search engines for the last 5 years and these sites only have a Google PR2 ranking, yet are on the first page for keywords and phrases that have over 40 million listed pages.

The content is good and relevant, the keywords are meaningful with the correct density and none have high ranking PR pages back linking pages to them, so what is the secret?
By the way, one of these sites gets over 5 million hits per year worldwide.

While it is a never ending job for seo experts trying to work out the Algorithms of the search engines, it just may be that if you write a good website, with good content that is releveant, with correct titles and descriptions, you just may get the spot you require.

Answers on a post card please

The 10 Commandments of Search

And the search god spoke all these words saying:

I am the god of your search, who brought thee to the land of good traffic, out of the house of the sandbox. Thou shalt use no other engine before me.

Thou shalt not make unto thee a doorway page, nor any manner of cloaking, of any thing that is on your page, or that is on your site, or that is in the coding behind your site;

thou shalt not hide your content , nor serve different versions; for I the god of thy search am a jealous god, visiting the iniquity of the previous owners upon the domain to the 3rd and 4th generations and showing mercy only to those that doth file a re-inclusion request.

Thou shalt not take the name of thy competitor in thine ad text; for thy competitor will not hold him guiltless that taketh his trademark in thine ad text (and may very well sue thine ass).

Remember the page titles and meta tags and keep them unique.

Honour the robots and the spiders with fresh content and inbound links, that thy sites’ days may be long atop the SERPs which the god of search giveth thee.

Thou shalt not let your search results be indexed.

Thou shalt not keyword stuff.

Thou shalt not sell links.

Thou shalt not link out from thine site to a bad neighbour.

Thou shalt not copy thy neighbour’s content;

thou shalt not spam thy neighbour’s blog, nor his forum, nor his contact form, nor his inbox, nor any thing that is thy neighbour’s.

And all the webmasters perceived the thunderings of an update, and the changing of their PageRank, and the voice of the engine, and their rankings sinking; and when the people saw it, they trembled, and stood afar off.

I cam across this in April by Skitzzo and thought i would share this with you.
www.freshtraffic.co.uk

Feed the Search Engines! Content…Content…Content

Just as our bodies need food to fuel us everyday your website needs fuel to feed the search engines for placement and inclusion.

There are many different factors to consider when trying to optimize your website but one of the easiest and most successful ways is to feed the search engine with content.

The engines thrive on seeing that you are adding new content to your website very often. As a webmaster, I have seen the results of many of my customers’ sites climbing to the top by adding good industry related content to their site. You may feel you neither have the time or the content to add to your site but in today’s competitive web world how can you not justify taking the time or creating content. There are many different ways to add content to your site that may take as little as 10 or 15 minutes a week to do so.

Here are a few ideas, and if you can apply one or all of these to your site you will be feeding the hunger the search engines are craving for …Good Quality Content:

Industry Related Articles – There is no better way to earn creditability with your customers then writing articles about your industry. Your article does not have to be long it just has to give good quality information about your industry. Once you write an article, not only do you want to upload it to your website but you need to submit it to one of the many article submission websites. Don’t forget to add your name and URL to the bottom of every article you submit to build your link popularity.

Products Reviews – This is one of the easiest things to add to your website. No one knows your products like you do. Give your visitors a complete detail of how to use, what to do or how your specific product or service can help them.

Blogs- Blogs can greatly increase your visibly but they have to be created and used properly. Blogs do require a commitment from you but remember this; the search engines just love them. Your blog needs to have a specific reason, a draw for your visitors, a reason that they would bookmark it and come back and read it time and time again. Whatever you decide to blog about it needs to be updated on a daily or every other day to make it work for you.

Customer Testimonials – What a great way to show your potential clients the confidence your past customers have in your products or services. Ask all your clients to provide you a short testimonial. It is an easy way to add current content to you site often.

Industry Tips & Ideas – You are the true expert in your industry and your customers want to hear what you have to say. Everyone likes to get something for free, so share a bit of your knowledge with them by providing free tips and ideas on how to better use your products or services.

Newsletters – E-Newsletters are a great way to keep your name in front of your customers, but what many website owners fail to do is to add those newsletters to their websites. With the over abundance of junk email we get many people opt out to receive e-newsletters on a regular basis. In this case it would benefit you by adding those weekly or monthly newsletters to your site so they can be read there.

A couple things to remember when adding new content (pages) to your site:

Don’t forget to make your title tags captivating.

Keep your keywords toward the front of your title, description and keyword tags. (Even though very few search engines take into account the description or keyword tags anymore it is always best to still add them.)

If writing an article take one of your keyword phrases and write a specific article about that, keeping in mind keyword density.

Which ever of the above ideas you choose to use keep in mind your target market and create your new pages with it in mind… Remember industry related content!

Don’t forget to update your site map with your new pages.

Update your Yahoo urllist.txt and your sitemap.xml file with Google as well.

Lastly…add a new page to your site every week better yet every day!

Yahoo! acquires Real Media for $680m to counter Google threat

NEW YORK: Yahoo! has rushed to counter the growing threat from Google in the market for online advertising, agreeing to pay $680 million to take control of Real Media, a company that runs an “exchange” where advertisers can buy space on thousands of niche websites.

The deal comes less than a month after Google paid $3.1 billion to buy DoubleClick, the web’s largest advertising network, whose technology is used to place display ads – banners, pop-ups and video ads – on to websites.

Yahoo! has fallen behind Google in the market for text adverts that are generated when an Internet user types a search query, and it is determined not to risk becoming an also-ran in display advertising.

Real Media uses an open auction system rather than a closed network for bringing together buyers and sellers of advertising space, and Yahoo! hopes that putting its muscle behind the auction will give it the edge over Google’s DoubleClick.

By making its own network of web pages available through the auction, Yahoo! also hopes to solve one of advertisers’ biggest Internet headaches.

“The blight of online advertising is the fragmentation problem,” says Andrew Frank of the market research group Gartner. “It is very hard for a large advertiser to amass a large quantity of premium advertising space because the audience is spread out across a vast array of niche sites.

“Advertisers are not spending as much more money online as people are spending more time online, and there is a value gap between what advertisers are willing to spend and what they are able to buy.”

Yahoo!’s chief executive Terry Semel said Right Media gave the company a big advantage as advertisers look to switch resources to the web.

“There is an enormous opportunity coming in the near-term future,” he said.

New York-based Right Media was founded just four years ago, and has grown rapidly so that more than 20,000 buyers and sellers every day trade ads that appear on an average 4bn page impressions. It takes a commission of eight per cent on each deal, and is expected to reach break-even at the end of this year.

Yahoo! bought a 20pc stake in the Right Media last October, but the full takeover announced yesterday gives the company a valuation more than four times that which it had just six months ago. Partly that reflects the speed with which online advertising is growing and the benefits of combining Real Media with Yahoo!. But it also underscores Yahoo!’s increasing desperation to shore up its defences against Google, under chief executive Eric Schmidt, which, since the DoubleClick deal, threatens to dominate both search-based and display advertising on the internet.

Youssef Squali, analyst at Jefferies & Co, highlighted two reasons why Yahoo! had to get its chequebook out quickly. The DoubleClick deal was likely to spark further consolidation among Internet advertising specialists, and DoubleClick itself is poised to become a much more serious threat to Right Media.

“DoubleClick launched an ad exchange a few days before it was acquired by Google,” Mr Squali said. “Versus Right Media, we believe that DoubleClick will compete effectively due to its large installed base of publishers.”

The acquisitions of DoubleClick by Google and now Right Media by Yahoo! throw the spotlight now on Microsoft, the next largest seller of search-based advertising on the Internet and a company keen to expand in display advertising. Online advertising specialists, though, are becoming more pricey. Mr Youssef said: “We believe consolidation is spurring large players into action and driving up valuations for the group as a whole.”

What will be the Downfall of Google?

Andrew Goodman was recently interviewed by Pandia Search Engine News. One of the things I like about the interview is his discussion about a way that Google could lost it’s stranglehold on the search market. It occurs during his discussion of the increasing focus on personalization by Google.

As Andrew notes “Done right, it’s a natural extension of what search ought to be”. But, there are real potential issues with privacy concerns as well. If it’s not done right, it could create a groundswell of concern that could be really damaging. People may become afraid to search, because their search history will be stored.

And this certainly could be a scenario that could hurt Google with this new initiative. However, I think the likelihood is pretty low – it’s just not a mistake that I think Google will make.

One way to look at a potential Google downfall is to look at recent past history. How did Microsoft lost it’s clear leadership of the technology market? By making their existing products, which are still incredibly important, less relevant. The focus shifted to search, and Microsoft did not get out there with it’s offerings quickly enough.

This is exactly what happened to the railroad companies in the US about a century ago. There is an old business school lesson about this – the railroad companies should have thought of themselves as “transportation companies”. If the railroad companies had thought of themselves in that light, they would have taken an active hand in the automobile revolution that did them in.

It repeated itself in a different way a couple of decades ago when the Japanese car manufacturers were stealing huge amounts of market share in the US auto market because every one was so concerned about gas mileage. While they remain a strong factor in the market, they lost all of their forward momentum, and the US auto manufacturers revived and became strong again.

What happened there? There is another business school lesson that covers this one – if the competitive playing field is stacked against you, change the playing field (or the rules of the game).

With companies as dominant as Microsoft was, and Google now is, changing the landscape is not something you can do by yourself. You need to wait for shifts in technology to happen, and this is something that could really take quite some time to happen. In other words, don’t hold your breath. The challenge for Google will be to remain very nimble, see the broader landscape at all times, and keep the natural arrogance of a market leader in check.

Your PPC campaign and DayParting for maximizing ROI

What is DayParting?

In broadcasting, dayparting is the practice of dividing the day into several parts, during each of which a different type of radio programming or television programming apropos for that time is aired. Programs are most often geared toward a particular demographic, and what the target audience typically engages in at that time.

For example, rush hours are often particular dayparts for radio stations. Traffic reports are usually given at these times, and rarely at others. On TV, mornings are often filled with children’s programming (especially on weekends), while late-nights are attractive mostly to young adults.

How does this relate to the web?

Simple: Advertising!

As you may be aware, Pay-Per-Click is the most cost-effective form of advertising available at the moment. The concept is to show ads which advertise your product or service, and you only pay when someone clicks your ad which takes them to your website.

What most advertisers do is they set up a PPC campaign, and then let it run ad-infinitum, simply paying their Google invoice every month.

The savvy advertiser may notice certain trends though. What days are most purchases happening? What time of day are most conversions taking place? These are very important metrics to understand when it comes to PPC advertising.

Applying dayparting to PPC advertising is simple: If you know that your product sells best during specific hours of specific days of the week, why then would you pay for clicks 24/7?

Just turn off your campaign in off-hours, and you’ll save a bundle, which you may be able to contribute to boosting your campaign during peak-hours.

Of course you can do this manually every day, or you can focus your energy on other money making ideas and automate your DayParting.

Call Fresh Traffic Solutions to stop wasting money today

Can a blackhat SEO consultant ever go too far?

I think that was answered earlier today when the Google employee Matt Cutts SEO blog was hacked by the owner of a blackhat SEO blog.

Whitehat SEO Turns to the Dark side!
In a moment of madness the whitehat of Matt Cutts was temporarily tossed aside as he recipricated in kind and hacked the blackhat’s SEO blog

Obviously that’s not what really happened. A hackers had some fun with two site owners.

I’m sure Matt and Dark SEO Team will fix their sites quite quickly, so I took screenshots for prosperity

Text on the page:

This site have been hacked by
Dark SEO Team.
nous sommes le proprietaire de toi
Shoutz to Dan “the man”, the 302 hijack t33m, NYC SEO gang, Linusx, pentazilla, daxster, boogybonmot, Earl+Duke, davenator, cRWc, monkeyboy, the canadian crew::J&T,
spamhuntress, LB, jb, NW, -eng, U(r|d)(s|i), L/S, Z-man, scbl, RandomFish, huZZah, chivesmack, Shchoeoe+npMMo, lejackalgris, theGUY to GoTo, phenssen, Romanian Brothers and all the FORUMS!!

In BLACK SEO’in We TrUsT!!!

.:: Dark SEO Team ::. (link back Dark SEO Team blog)

Despite the illegal nature of hacking it is very funny. Matts SEO blog now link to the home page of Dark SEO Team which has also being hacked!

Screenshot below:

The text is quite funny-

Defaced by Matt ! I ownz you, Dark seo team
Of course I’m lying when I make everyone believe that content is King.

Of course black hat SEO and spamdexing are the only Kings.
Google is just a stupid algorithm relying on spammy backlinks.
But you guys had no right to let everyone know. That’s why I defaced your bloody DST site. To show the entire world how evil a white hat can be.

In fact, I’m as evil as my employer

All your backlinks are belong to us !

**Head of the Google’s Webspam team** (link back to Matt’s SEO Blog)

If the hackers read this I think you rule, so don’t hack my sites

Sales Techniques for the SEO Consultant

The motivation to write this post came after reading Todd’s post regarding Negotiations and Client Sales for SEO Consultants. Todd’s post is about how to handle selling a prospect when they call you for SEO Consulting. My post is about the opposite scenario. It’s how an SEO Consultant can sell a prospect when the SEO Consultant initiates the call (cold calling). Sales is a necessary part of every business ( as uncomfortable as it may be ).

When I worked at Did-it, they invested in training all employees on Sandler Sales Training (no relation). In my opinion, that’s was a very smart corporate strategy/edge. Pattern Interrupt, Mirroring, and Reverse Selling were a big part of it.

One of the sales trainers called my voice mail, pretending to be making a sales call. He didn’t do half-bad with only getting a 10 second prep on what is SEM. Below is my transcription:

SALES SCRIPT:

Hi Jay, this is Your Name calling. This is kinda an ackward call…we haven’t actually spoken before…maybe if I took a brief second to explain why I called, you could decide whether we should continue or not?

[Prospect says, “Sure”.]

Okay. Great. First, I’m calling from a company called Did-it. We specialize in managing Search Engine Marketing campaigns. What we do…uhh…it might not make any sense for you. But, typically, the companies or people I speak with like yourself that are interested in having a conversation…they may complain to me about things like…CPC prices are going up, and their ROI is going down, they know there is a lot of business is out there on the web, and each deal is worth a lot of money for us, but we’re just having a challenge pulling it in. They’re really not sure what to do. Paid Search is getting more & more challenging.

Now here’s the thing. At this point, I’ll leave it up to you. I don’t know if you’re having any issues like that. Are you experiencing any challenges with Paid Search?

LISTEN CAREFULLY.

Then ask PAIN QUESTIONS:
1. Tell me more about that.
2. Is that a big deal?
3. How long has it been going on?
4. How does that affect you?
5. That stinks.

If he says, “Not interested”. Say….

Really? Sounds like we’re done. Can I just ask you a research question? If there is one aspect that you could improve in your Search campaign…What would it be? What keeps you up at night?” [Listen to him]

I know we said it’s over. But, you should know you’re not alone. That’s exactly the kind of thing we work on. However, I need to learn more about your business & campaign before I can be absolutely sure we can help you. If you don’t have time now, would you like to schedule another time to speak about that specific issue?

For a PPC Consultant, work into the conversation some operational questions like:
1. What are your Campaign objecties ( Share of Traffic, ROI, CPA, Position, CPC, etc.)
2. Monthly spend?
3. What engines are you on?
4. How many keywords?
5. Are you using any technology for Bid Mgmt and Conversion tracking?
6. How are you optimizing the campaigns now?
7. Do you have a creative strategy?
8. Are you doing any testing? (What are you testing?) (ad copy, positions, keywords, landing pages)?
9. Are you doing any Local Search vs. Global reach?
10. Are you doing any Demographic Targeting?
11. Are you managing your Search campaign or is it outsourced?
12. Have you tested high-cost phrases vs. low-cost phrases to see which delivers a better ROI?
13. Are you using Keyword Matching Options like Broad Match, “Phrase Match”, Negatives, and [Exact Match]?

For an SEO Consultant, here are some conversation starter questions:
1. Are you equipped to handle an increase in business?
2. How are you driving traffic to your site now?
3. Is the landing page that appears in the SERP’s the one you want to appear?
4. Do you know what percentage of your Share of Traffic is for your Keywords?
5. Have you conducted a Keyword Analysis?
6. How much traffic are you getting now? Organic vs. Paid?
7. What are your highest traffic keywords?
8. Do you use Web Analytics?
9. Have you previously done any SEO on your site?

Posted by Shimon Sandler

Is Your Website White Hat?

Without traffic, a website will struggle to fulfil its purpose, whether it is to inform, entertain or to sell. Search Engine Optimisation (SEO) techniques are important because a website or blog that is optimized is more likely to be found on Google, MSN or Yahoo. This in turn leads to more traffic. It is in the selection of these techniques that the differences between white and black hats can be seen.

In the old Western movies, the one wearing the white hat was seen as the good guy, the one wearing black was the bad guy (and the one wearing grey was the shifty guy who did whatever benefited him). In the world of SEO, these terms have significantly different meanings – although some people take the moral viewpoint that the white hat is still the ‘good guy’. On the other hand those who follow black hat techniques would say that being black hat is about competing with the search engines while white hat is about competing with your fellow webmasters.

White hat is the term used to describe techniques and methods that fully comply with the Search Engine guidelines (or as some like to say it is ‘doing everything Google tells you to do’). For example, writing original articles for your site would be considered white hat, while the use of software to generate thousands of pages of content automatically would be considered black hat.

Of course, nothing is that simple in reality and there are numerous areas that would be considered grey. For example, using some form of content generation software to modify PLR (private label rights) material to generate pages lies somewhere between these two extremes.

Admittedly, automatically generated black hat sites can generate some serious short-term profits. However, the search engines are getting smarter with their algorithms and when they discover the use of black hat techniques will generally de-index the pages of a site so that it won’t receive any more traffic from that source. In particular, if the software being used for automatic generation leaves tell-tale signs, known as a footprint, the process of de-indexing can be rapid. The other main problem is that many of these techniques generate content which the search engine spiders love, but are useless for humans (although it can make for a laugh to try to read some of it).

White hat techniques focus on developing content that is original and useful to both spiders and people. The main drawback with white hat strategies are that it takes longer to reach your desired goal, but the results can be significant when you reach there. The other nice thing is that there is much less chance that you will be de-indexed by the search engines and that your site, and any profits generated, will be around for the long haul.