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11 reasons SEO is a science; 14 reasons it’s an art

February 21, 2014
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If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester. That means Search Engine Optimization (SEO), a methodology of strategies, techniques and tactics used to secure a high-ranking placement in…

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Optimizing for the Semantic Web

February 18, 2014
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Search has changed dramatically over the past year and semantic technology has been at the center of it all. Consumers increasingly expect search engines to understand natural language and perceive the intent behind the words they type in, and search…

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Size Doesn’t Matter Online

February 14, 2014
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Contrary to what some corners of the internet like to share, that Google, Bing and all the other search engines are trying to steal you away, they really have no interest in keeping you on their search pages long term….

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Have You Found Your Place Online

February 11, 2014
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Have you ever stopped to consider why your website may not be performing quite as well as it used too? It is always worth it to stop and have a close look at what your offering as an online presence…

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Searching The Web – An Exercise in Futility

February 4, 2014
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The internet is a pretty big place and with Facebook throwing its hat in the search ring with their trillion of connections made, it shouldn’t surprise anyone if a search engine doesn’t immediately deliver exactly what you’re looking for with…

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Giant Verus Giant

January 31, 2014
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Shots have been fired across the bow of the Google command ship and they came from a source that is not only extremely early, but somewhat unlikely – Facebook. Just a short time ago Mark Zuckerberg came forward during the…

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Once More Unto The Breach

January 28, 2014
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There is always a someone talking about how SEO is a dead industry, and more often than not the doomsayers used a very specific type of optimization methods. When the online marketing game started it was a fairly simple matter…

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Expedia Google Penalty, Right or Wrong

January 25, 2014
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So Expedia has been hit hard with a Penalty and lost 25% of its visibility. There’s even been talk about a Negative-SEO attack, really? Let’s cut the bullshit here, we all know that most large firms on the net use…

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Choose The Right Agency For The Job

January 23, 2014
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With the explosive growth of the web and the rapid pace of business development online it managed to catch a lot of the older, more established industries with their proverbial pants down. And every now and then, one of them…

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The Power Of Your Name

January 20, 2014
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A major decision when you’re working with your website is to decide what is your overall aim – are you going after customers and sign ups, or is it all part of a larger plan. A misconception which still seems…

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