There’s a lot of talk about all aspects of search engine optimization (SEO) on the web it only takes a few moments to find all sorts of information about every point imaginable. The problem that a lot of small business owners who try to do things themselves run into though is what advice do you follow?
Here’s a couple of simple tips to follow when you maybe don’t have the budget to hire an online branding and marketing agency. First off you need to realize that just because you have a website, it doesn’t mean that anyone will find it online. A website is an amazingly powerful tool that can be used as a 24/7/365 store front to the world, but again only if people can find it. The simplest and most efficient step to being found is to have content relevant to what you want to be known for. Your business sells apple pies? Well your content at the beginning should be about apple pies then and not strudel, while they’re both desserts made with apples they couldn’t be more opposite when talking about online marketing. Following along in the same line of thinking, big beautiful pictures are great marketing tools for users, but search engine bots don’t have eyes so they can’t see that perfectly baked crust you can create. You need to describe it using text on the page, your content again, and you need to make it descriptive as well.
So great, we have the ball rolling with your content creation about your new apple pie selling website, and you’ve made sure to balance your text and images appropriately. A big mistake that we see site owners getting caught in is the problem of stopping their updating process or abandoning it all together, hoping that their current setup will continue to serve them as well next year, as it does today. That would be true if the internet never changed or evolved, but unfortunately it’s always changing. Sometimes as often as two to three times a day there are algorithm adjustments, and that can wreak havoc on an advertising campaign. Keep your content fresh as well as relevant, and you’ll keep the search bots happy and your positions agreeable.
Now you’re updating your site and you’re keeping your content relevant, now comes the hardest part of all – waiting. One of the biggest misconceptions about advertising online and building your business online is that it’s instant. And while there is a shred of truth to that statement, to have a lasting position in the results pages takes time. Adwords are instant visibility, but that can run into the hundreds if not thousands of dollars per month if you’re in a competitive market. In the last few months some of the major competitive industries have gone up to millions of dollars per month, just to stay at the top of the paid search results. So be patient, if you really are keeping your content fresh and relevant, you will begin to creep a little here and there and before you know it, you may even be working your way up page 1 of the results.