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Google vs Bing vs Yahoo

Sep 16, 2009   //   by freshtraffic   //   internet news, search engine  //  Comments Off

In a competition to find search engine bugs, Google came out on top of Bing, while also earning higher general praise than Microsoft’s new search engine. People in over 50 countries participated in the competition, held by uTest, a Southborough, Massachusetts based Q&A company.

While top spot went to Google earning the highest marks, almost a third of the testers were pleasantly surprised by Bing, and 10 percent said they’d make it their primary search engine, after having tested Google and Yahoo as well. Still, 90 percent said they’d be sticking with Google, valuing its search accuracy above all.

Testers actually found the fewest bugs in Yahoo, with just 70 problems, though less participants focused on this departing search engine compared to the other two major search engines. Testers found 130 bugs in Google, with 8 percent classified as “showstoppers”, while 321 bugs were discovered in Bing, 14 percent of them showstoppers.

It’s not clear how bugs are determined, but they pertain to technical, functional, and user interface issues. Because known bugs don’t qualify, Google probably gets a pass here, as there could be well-reported problems that don’t show up in the results. By comparison, with Bing being less than four months old, there’s plenty of room for new problems to arise.

More interesting is the survey that uTest solicited from its testers after the contest. Google dominated these surveys, as the top choice for accuracy, real-time relevance, and page load speeds. In all categories, Bing ranked second and Yahoo came in third. A small percentage of testers also tried Google Caffeine, and were generally impressed. One tester said results came back twice as fast as Google’s existing engine.

If the survey results are at all representative of all users, it’s a blow to Microsoft, which has tried to market Bing as turning up better search results. However, Microsoft may recognize it’s losing this battle, instead of turning to new, flashy features such as visual search.

Hail to the king baby..

SEO Basics – The Beginning

Sep 16, 2009   //   by freshtraffic   //   basic seo, internet marketing, seo techniques  //  Comments Off

Optimizing your site takes time, effort, and knowledge. If you’re willing to take the time and learn, apply the effort to your site, then allow this little bit of knowledge to help you with those first few baby steps into the internet jungle.

We’re going to go way down to the beginning..

Keep your site friendly for the engines, there’s a ton of scripts, code, and fancy tricks that look great, but the search engines will pass over. Be careful with these common search engine obstacles

* Flash sites/elements – Some web designers love it, site visitors have a love it or hate it feel, and most importantly, search engines cannot read it. If you are determined to incorporate flash into your site, be sure to also include keyword text for the flash page/elements. Home pages and entire sites done entirely in flash are completely invisible to search engines. What is the value of a site that is invisible to the spiders?

* Dynamic URLs – Typically these urls are associated with a database driven website (www.yoursite.com/143?=5aswe for example) Although the engines can read them, they won’t dig too deeply. Simple URLs are Google/Bing/Yahoo friendly URLs.

* JavaScript menu navigation – A dated style to build off of, but your web developer will know about this type of menu. The engines don’t follow JavaScript links, so avoid them as often as possible for navigation links (Home, About, Products, etc.).

* Write for People, not bots/spiders
Is your website an effective marketing or sales tool? Or has it been crammed full of keywords and doesn’t read like a person has written it? Once you’re able to get visitors to your site, compelling, relevant content will keep them on your site. Possibilities include making a purchase, sign-up for news or promotional email letters, add the site to their bookmarks (to make it a regular reading stop), add your site to their Twitter or Facebook accounts, etc.

Short, simple, and extremely basic. The above points are merely a drop in the sea of SEO, but seeing as every website out there is just another fish, why not do your best to be the hunter amongst the prey?

More to come..

Fast Flip vs Visual Search

Sep 15, 2009   //   by freshtraffic   //   internet news, New Media, search marketing  //  Comments Off

So Google has turned out a rendition of visual searching the internet of sorts in the form of Fast Flip. If you were to take Bings Visual Search and compare it to Fast Flip, it’s an interesting match up.

Take Bings Visual Search first off. It provides you broad search parameters from cars, and movies, to handbags and famous people. Picking a category, you’re greeted with anywhere from 20 to hundreds of images which you can mouse over to get a little information, or click through and gain relevant search results on your choice. It can be handy, and quick and easy to use to help find that new purchase you may be interested in, or putting a name to the face of that kind from that movie from way back when.

The downside to Visual Search, especially right now, are that the categories are built by Bing. In the short term, this just means you may not be able to utilize the new feature to find your next suit, or next pair of sexy heels. From an SEO stand point, it doesn’t change anything, as when you click through on your choice, Bing still builds a relevant list of results from the pages on the web.

Now, taking a look at Googles Fast Flip service. The best explanation would be Fast Flip imitates a conventional print publication by offering screenshots of the web pages containing relevant articles. The idea is, as a user, it becomes a more engaging experience, akin to flipping through the pages of a magazine or newspaper. Hence the name, Fast Flip. The content is provided via feeds, think a visual form of RSS, of which Google has 35+ current news sources providing “content”. When a headline catches your eye, clicking on the desired image brings you directly to the corresponding page.

The upside of Fast Flip being that you get current and recent events at your fingertips. The downside that I’ve seen, I’ve gotten a couple of odd results when using the search box. Getting an article about pregnancy weight gain when searching for christmas. From a search engine optimization sense, because the pages are acquired from feeds like RSS, unless you’re a part of that particular service, you won’t be picked up by Fast Flip.

Bing's visual search

Sep 14, 2009   //   by freshtraffic   //   bing  //  Comments Off


Decided to try Bing’s visual search. It requires Silverlight, which I don’t have on this computer.

Nevermind

The SEO Lifestyle

Sep 14, 2009   //   by freshtraffic   //   Uncategorized  //  Comments Off

When it comes to showing yourself or your business off on the internet, it’s kind of like being on the dating scene. You need to be attractive, and be compelling for people to want to spend their time with you.

Now when it comes to being attractive, you need qualified, and professional website designers to put your best foot forward. Winnipeg Website Designs lead designer has over 13 years of experience in professional design, and has an excellent grasp on what needs to be incorporated into a successful website design. Sleek, intuitive, and a completely custom design based on the specifications of the client, tuned and shaped with search engine optimization in mind, Winnipeg Website Design is a welcome leader in the industry.

Now of course, this is just on the surface, and beauty is only skin deep after all. To keep your visitors interested in your site, your content needs to be well written, informative, and not random catch phrases bundled together. The compelling part of the equation, correlates to the content of which is going into the new, shiny site.

Bing 2.0, denies porn obsession

Sep 14, 2009   //   by freshtraffic   //   bing, Google  //  Comments Off

Microsoft Bing has done rather well since it launched. But there is much more to come, with the site set to evolve and expand in the coming months. In fact, Bing 2.0 could be just around the corner. Meanwhile, Microsoft has had to deny it has an obsession with porn after an advert for Bing was discovered on Google alongside search results for “pornography.”

Bing is truly managing to do something I never thought I’d see – it’s weaning people off an over-reliance on Google. I admit, I’d got to the point where I used Google automatically, never even giving another search (or decision) engine a thought. But then Microsoft launched Bing in May and I saw there was a viable alternative out there. I now use both on a regular basis and am happy the search giant has some big-name competition at last.

It isn’t perfect however, with some features needing to be tweaked and some obvious areas ripe for improvement. Andbeen that’s exactly what Microsoft is planning to do sooner rather than later.

Monte Enbysk, senior editor at Microsoft Office Live, wrote, “Bing 2.0, out this month, has some exciting new features. Imagine seeing maps plus pics from the neighborhood of a restaurant to try.”

As usual, Microsoft has played dumb over the speculation, stating, ““We’re very excited about some of the new Bing features set to roll out over the next few months, but have nothing to announce today.” But a release during September seems assured, with some indicating a launch this coming week. I suppose we’ll just have to wait and see, and then hope the improvements are noticeable.

Less savory is the discovery of an advert for Bing on Google when “pornography” is searched for. TechCrunch made the discovery, so I have to assume one of their staffers likes perusing NSFW content while at work, and also doesn’t know that “porn” is now used instead of “pornography by all but the upper classes. Probably.

Microsoft denied purchasing ad placement on searches of this kind and concludes “free videos” is more likely to have triggered the ad showing up. Which may well be the case. But that doesn’t change the fact that Bing is widely regarded as the search engine to use to find porn. Microsoft might not like that reputation but I’m sure the traffic that comes its way as a result isn’t unwanted.

When to Run Away from a Web SEO Company

Sep 14, 2009   //   by freshtraffic   //   seo, web marketing, Winnipeg Web Design  //  Comments Off

You probably shouldn’t be charged for a couple things that many “back alley” or “strip mall” Web SEO companies and consultants still offer. In some cases, even larger marketing organizations are trying to push value into some tactics that are outdated or simply don’t work to help rankings.

No two sites on the Internet are identical. In rare instances, some of the below tactics may work. But most of the time, if your SEO company is pushing these services on you, take a good hard look at what you’re paying for.

1. Submitting Sites to Search Engines: There’s a big difference between submitting your site to the search engines and submitting your site to directories. Directory submission is a very important part of link building, and has continually proven to be valuable.

Submitting your sites to the search engines isn’t valuable to SEO. This simply offers another way for the search engines to find your site. If all you do is submit it to the search engines and sit back and wait, you likely won’t see any rankings, other than potentially for your brand name.

2. SEO Landing Pages: Another outdated tactic is building landing pages just for SEO, although this is a temporary solution that e-commerce companies sometimes choose to take rather than spending the time fixing the actual site and navigation. In most cases, if you want long-term results without sacrificing user experience consistency, you should optimize your actual content versus trying to create circa 2001 “doorway pages.”

3. Reciprocal Linking: The last outdated tactic is using reciprocal linking as a primary link building tactic. If your SEO company or consultants requires that you place an outbound link to every site that is linking to you, then you should run away. Some reciprocal links aren’t bad, especially ones that occur naturally — just be worried if this is the only link building tactic presented.

Winnipeg Web Design

Sep 12, 2009   //   by freshtraffic   //   search engine marketing, Winnipeg Seo, Winnipeg Web Design  //  Comments Off

Having relocated to Winnipeg in 2007 and been heavily involved in the Internet for the past 15 years, I was shocked at the knowledge of web designers and webmasters after I arrived.

Outdated ideas, old techniques and lack of good practices and search engine guidelines which have become standard practice across Europe and most of the US for the last 5 years when building websites.

One company I met last week was typical, they had paid good money for a new websites, it looked great to the human eye, BUT to search engines such as Google it was a total mess.

The sites description was describing joomla cms software and the keywords were joomla.

Not very good unless your joomla of course.


Welcome to Winnipeg Website Design

Winnipeg Web Design have raised the bar for website development, designing sites that are not only visually appealing, but also very user-friendly. Having designed hundreds of successful websites for various companies all over Canada and the United States, our talented designers are able to implement fresh and smart ideas into every design, making your web presence stand out above the competition. All our websites are designed to be SEO friendly and adhere to all search engine guidelines.

They cover
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and of course Search Engine Optimization

Give them a call today www.WinnipegWebsiteDesign.ca

Winnipeg new media design firm lands contract

Sep 12, 2009   //   by freshtraffic   //   New Media, Winnipeg  //  Comments Off

In a Winnipeg Free Press story about a Winnipeg new media design firm landing a contract with the federal Conservatives to “deliver their message to supporters nation-wide.” I got around to thinking why we didn’t get a call.

They mentioned the company would have to go all Barack Obama and hit computer screens and blackberries everywhere with tweets and Facebook messages and YouTube to be successful.

So why did they not call a guy who consulted on that and lives in Winnipeg now?

You would have thought may be the new media company or even the federal conservatives might have lifted a phone and called for some ideas or advice.

It’s your turn Winnipeg, Yes we can!

Is Bing 2.0 A Real Match for Google?

Sep 12, 2009   //   by freshtraffic   //   bing, Google, yahoo  //  Comments Off

Aside from CEO Steve Ballmer scolding a Microsoft employee for flaunting an iPhone, Bing 2.0 was the biggest news to leak from a private company meeting on Thursday. Yes, it appears that the software giant is about ready to relaunch its search engine and great Google killer, according to a burst of unconfirmed employee tweets.

But, whether a few new bells and whistles will move the needle for Bing is hardly certain. Despite millions upon millions in marketing dollars, the search engine still trails far behind Google.

Net Applications estimated that Google held 81.22% of search engine market share in June, followed by Yahoo at 9.21% ; Microsoft’s Bing at 5.31% and MSN Live at 0.66%. Hitwise, meanwhile found that Bing’s market share was just 5.25% in June — including MSN Search and Live.com.

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