With so much emphasis on search engine optimization (SEO) in recent years, companies have worked hard to get their keywords to rank high in SERPs, but will all that be for naught if Google adds “Caffeine?”
On the 360i blog, they wrote that a change to Google’s Caffeine would “substantially” affect search rankings for keywords.
By comparing 40 retail keywords in Google “Decaf” versus the beta version of Google Caffeine, they found that there was about a 15 percent shift in first page rankings.
There also appears to be more relevance placed on Universal results, meaning that SERPs will contain more instances of videos, news, images, books, blogs and local search results.
When looking at the Universal results from Caffeine, it appears that an increasing emphasis is being put on news. 360i notes that currently news makes up about 1 percent of web listings but in Caffeine, news jumps to 5 percent.
Since it was first introduced earlier this month, SEOs have argued that Caffeine will mark a dramatic change in rankings if it were to go live. In a post for PC World, they called Caffeine “potentially a very big deal” for businesses that rely on their search rankings in Google.
Traditionally, companies are accustomed to making large outlays in the promotional material and merchandising of their products and services so to exist in this merciless aggressive world. Then, the coming of computers and the internet made the way for efficient and cost-saving company operations via the establishing of sites and other internet technologies. SEO or search engine optimization services are one specified innovative methods applied to elevate your site in major SEs like Google and MSN so that the unequaled and advanced services of the web site extend to a multitude of prospective clients leading to increased profits.
The benefits of search engine optimization services have now been experienced by nearly all webmasters who try to stay in the business for a sustained time period. People today fall back to a number of SEs to search a specific piece of info, merchandise, seo services or anything additional by placing in keywords in search boxes. Just think of a position where your site Is not listed or inhabits an inferior ranking in majority of search engines.
FreshTraffic.ca recently launched their brand new website dedicated to internet marketing. They are a leading seo company offering their services at exceptional prices and are beating their competitors hands down. They offer services such as link building, content writing affiliate marketing and many more.
A golf magazine is now using SEO With more people heading online to look for news and content every day, a growing number of media outlets are using search engine optimization (SEO) to increase traffic – a trend that is being adopted by even niche media markets.
Golfweek, a magazine for golfing enthusiasts which boasts a weekly readership of more than 1.3 million people, says it has revamped its website and plans to make the site easier to find through search engine optimization.
The website has already seen a boost over the past few years, with 111 percent increase in unique viewership between May 2007 and May 2008, but this new site the company content will be more accessible.
By using search engine optimization (SEO), Golfweek says news and articles will be easier to find through typical searches while the site itself has an upgraded search feature directly on the site.
The site is also jumping into the world of web 2.0 by featuring new blogs from staff and readers along with links to the site’s Facebook and Twitter pages.
Search engine optimization (SEO) is becoming a must in the world of journalism, with Jerry Booth, CEO for Freshtraffic.ca, recently saying,he’s surprised more job seekers in the industry are not well-versed in SEO.
With the recent influx of SEO Experts, there’s been a flurry of activity in the industry,both nationally and locally. Website design being evaluated, online presence (notably lack there of) is being felt by businesses in Winnipeg, and in Canada as a whole.
The idea that Search engine optimization is a required expense moving forward in a successful business has slowly been seeping into the collective business mindset. It’s apparent to the true experts in the field, and when you see half hearted attempts by those trying to wedge their way into the niche, it’s a time to just shake your head.
Some of the gems found in just an afternoon of browsing::
Poorly optimized websites from the “experts”
Blogs/Blog sites setup and used once or twice
Companies guaranteeing position
“One time SEO” websites
The majority of the above examples came from web design company websites, who’ve decided that they are ready, and capable to jump into the deep, dark sea of Search Engine Optimization(SEO)/Search Engine Marketing(SEM).
There are a millions of pages on the web packed with information on SEO, on some of the general guidelines, and the pros and cons of the marketing avenue. But, for every page out there, there are 2,3, 10 pages of mis-information as well.
In the end, it’s best to remember: SEO/SEM is a niche industry, horses for courses, and the real pros don’t just publish all of their tips and tricks. Their results, speak for themselves.
It’s that time of year here in Winnipeg, the summer is coming to an end, (not sure it ever started this year) and company’s start looking to the budgets for the coming year ahead.
Advertising, New websites and of course the new buzz words in Winnipeg, SEO, Internet Marketing and Social Media for the Internet.
STOP RIGHT THERE!!! BUYER BEWARE !!!!
You do know that every web shop, graphic designer, marketing department and web design company have become experts in these fields in recent months.
Yes you can read online, or buy the book and it will tell you everything.
People it is BALONEY.
If the company you are talking to are any good they will list on Google at the very top for what they do. example
A Winnipeg Web Design Company should be at the top for Winnipeg Web Design
A Winnipeg SEO Experts Company should be tops for Winnipeg SEO Experts.
Don’t forget people can buy an advert on a Google paid listing for these terms, BUT it doesn’t mean they are any good, CHECK the true organic listings down the left side, this is where Google list’s it’s trusted results.
If a company is there at the top for what they do, you should be pretty good, if not BEWARE.
Internet Marketing, SEO are the new gravy trains for Winnipeg and Canada and every Tom, Dick and Harry wants a taste.
Simple rule, if the company lists on the search engines top pages for what they do then the proof of the pudding is in the eating.
Winnipeg SEO Experts Fresh Traffic will be in the limelight with our very own SEO Expert throwing out the opening game pitch this Friday at the Winnipeg Goldeyes home game. It’s been a little over 2 years since Jerry came to Winnipeg, and SEO in Winnipeg has changed quite dramatically.
SEO Experts are everywhere suddenly, pay-per-click management companies have cropped up, and web consultants city wide have taken notice of the whirlwind that is Jerry. Enigmatic, eccentric, and charismatic, known in some circles as the Google Optimization Guru, he’s brought Fresh Traffic’s expertise to Winnipeg and Canada’s SEO market. I’ve been working with Jerry for a little over 18 months, and it’s completely changed the way I use the internet. Improperly SEO’d sites stick out like sore thumbs, poorly coded, written and laid out; it’s painful to look at some local, and even global companies who’ve spent thousand’s on what is a “style before substance” website.
Search engine optimization isn’t a fly by night. Search engine marketing isn’t just “the latest” in terms of buzz. Internet marketing whether local in Winnipeg, nationally across Canada, or globally is here, and it’s here to stay. The code will change, the internet will evolve, grow, and adapt..but the fundamentals will remain. The sooner that the old boys realize that, the sooner they’ll realize their pocket books will begin to grow with a perfectly implemented SEO/SEM campaign from Fresh Traffic; Winnipegs tried, tested, and true, SEO Experts.
Search engine optimization (SEO) is more difficult than rocket science. Becoming a Jedi-level SEO master requires years of practice for most mere mortals, and like a Jedi, if one falls out of practice, one’s skills quickly wane.
This is not a static science. Search algorithms change constantly, and as they are carefully protected secrets, one can never know what those designing the search engines are really doing under the hood.
No, it’s not rocket science; A more apt analogy would be trying to reverse engineer a UFO that one can only see from afar, the specs of whose propulsion system constantly change.
Do not kid yourself: Becoming a genuine expert in this field is no easy task. In addition to all the knowledge needed, competition can literally be fierce. Your competitors may even actively sabotage you. One mistake can undo months of hard work.
If working on behalf of a client, you had better be darn sure that you keep your methods above board so that you do not get their site exiled to the far reaches of the Internet where it will never be found.
Meanwhile, some of your competitors will be using very underhanded techniques to try to make that happen. Like I said, it’s hard to reach Jedi level, and once you do, you have to take care to stay on the bright side of the Force.
If you are in business, it is extremely important to choose the right SEO company or employee.
If you want to become the right SEO company or employee, here are a few suggestions on ways to train yourself (and being self-taught is the only way to do this):
1. Build at least five websites and administer them for at least a year. Keep each one separarate from the others, its own little sanitary petri dish not to be sullied.
2. Go about it scientifically. Test hypotheses rigorously until you have a few bona fide theories. Keep good records and track results. Take special note of changes in search engine behavior and the keywords and descriptions that draw your visitors. Connect those changes to your SEO activities.
3. Learn how to identify effective keywords. Despite what you may have heard, this is not as easy as finding words that are both searched for and non-competitive. It’s best to be somewhat intuitive. What keyword combination are potential customers likely to use as opposed to bored or curious web surfers?
4. Use different tools until you find one that works. I have my favorite, but I’m not going to mention it in this article. We all have to have our little secrets.
5. Success before sales. Once you have at least 20 pages to the top for fairly competitive keywords, you can turn prospects into clients.
6. Play your cards somewhat close to your chest. Once you have some success, take a cue from the people who write the search algorithms and keep your exact methods to yourself. Also train and improve continuously so that your skills do not slip.
If you go through that training course, you will become a Jedi-level SEO expert who commands top dollar and deserves every penny.
Here at Fresh we have been doing this for over 10 years, yes the boss is really the master.
Three top organic SEO tips to improve your web page rankings in YOUR competitive world!
Organic SEO TIP 1
Ensure that the key phrase you are chasing is in the title, first line of your copy and also the description tag.
SEO Organic Tip Two
It’s important that real life human beings can understand the words on the page and that it is not written just to impress the search engines. You’ll be doing business with real people not computers so address their needs.
Tip 3 to rock your Organic SEO
Ensure you link out from your article to at least one other website… ideally half a dozen or more. These contextual links will boost the relevance of your story and so help it fly.
SEO companies employ techniques designed to boost your Web site’s ranking on search engines (Google, Yahoo!, Bing, etc.). Unlike pay per click services, many SEO offerings can’t be tracked in terms of exact ROI — many techniques are used together to drive overall Web traffic. Most SEO companies provide some or all of the following services:
1.Web site and Server Audit – Most SEO firms start here, making sure that search engines are able to properly index your site. This can include making changes to your site map and other revisions.
2.Manual Submission – SEO companies regularly submit your site to search engines for indexing. Note that some in the SEO community feel this process isn’t strictly necessary.
3.Link Building – Links from other sites that “point to” your site are a valuable part of any SEO effort.
4.Keyword Research – What search queries are your target customers entering? What words (if any) do your competitors have a stronghold on? Keyword research is both a science and an art — most SEO companies use proprietary software programs to help them determine which popular keywords are worth “targeting” and then work with you to incorporate those terms into your site’s text and external links.
5.Content Writing – The firms will help you create new or revised site content based on keyword research.
6.Tracking and Maintenance – Search engine ranking is only temporary. The relevant keywords can change and the search engines are constantly tweaking their algorithms. That means maintaining a high ranking requires monitoring and ongoing effort.
Of course, specific companies will provide additional services or specialize in a particular area. But a basic SEO contract should address most of the services above.
Looking for Expert Advice on SEO? Call us today 204.942.4200
Well it seems myself and Google have yet again something in common, birthdays.
Google went public 5 years ago and Fresh Traffic moved to Canada 2 years to the day.
To say it has been a hard slog would be a understatement, 4/5 years behind the times where the Internet is concerned, It felt like the Jurassic era, some company’s here still think it’s a fad, unbelievable.
Never one to quit though we have soldiered on spreading the word of search marketing and web optimization use for business.
I was invited to come look at Winnipeg Manitoba the heart of the continent after intially agreeing to go setup office in Toronto, boy was I surprised.
The place is great, the people are great and lots of opportunity, but business marketing here is well, old and local.
Marketers here still look to local Rags, local radio, oh… and of course the billboards and buses. Some are still amazed with their zerox machines and some have fax too.
Now for someone who was taking payments by text message in Europe 6/7 years ago, marketing the internet in 1999 and leading the search engines top listings from 1997, you can see this would be a bit of shocker.
Times are changing though, the news has arrived that the US has a new President and yes he won the election with help from the internet. The local papers now talk about twittering and radio adverts even mention www. in advertising.
Manitoba is trying to be greener, so hopefully all the monies spent on glossy magazine advertising that get 500 readers might soon change to PDF’s and save loads of trees.
Fresh is trying to do its bit for Manitoba by planting the oranges and seeds around the Province in hope that they will one day take root and prosper the new business with fresh ideas.
Would I change anything? Not on your life