When building your new site, always bear in mind the search engine optimization essentials, mind your tags, provide relevant content, and be sure to include your keywords along the way. But at the same time, that doesn’t mean you can just cram War & Peace onto a single page, and expect to become the “expert” on the literature.
So what’s the ideal? There’s no absolute number to tell the truth, but there is definitely a “too big” number. Typically, if you’ve built your site, uploaded it to your server, and had to wait in the 8+ second range for it to load, it’s too big. Huge pages (over 100 K – which is the standard established long ago) can account for a lot of user challenges and decrease the bot’s crawl rate and depth: note that the bot works on a budget – if it spends too much time crawling your huge images or PDFs, there will be no time left to visit your other pages. Paring down your pages, while keeping your content, design, and feel can be a challenge in and of itself. In this area, is where a qualified SEO consultant will best assist.
There are no (known) limits to textual content. Iin terms of word count there are some massive pages out there, and Google seems to index all of them. The only actionable advice here is to make text easy to read for your readers, not spammed full of keywords or disjointed text, spiders can handle as much text as you need.
And in the end, does size matter? Yes, and no, if your site and pages are built and properly optimized, they can have great amounts of content for your readers. Contacting us at Fresh, we will be sure to let you know just which side of the line you stand on.
Understanding what your competitors are doing in terms of online strategy is an absolute priority when launching a new website that is entering a competitive space. By knowing what your rivals are doing in their SEO and social media space, not only will be able to discern their online marketing strategy, but you can also emulate what is working for them, and generate internal ideas to stay proactive.
Furthermore, by understanding what your competition is doing in terms of on-site SEO, link building, social media marketing, developing third party properties and other search marketing tactics; you can also identify tactics which are working from them (or not working for them), that you can improve upon, and thrive from in your overall marketing strategy.
And who doesn’t love pretending to be a spy every once in a while?
The first step to identify your competition is by checking out the search results for your keywords for which you’d like to be listed. Do not look only at keywords which drive the most traffic, but also the longtail search terms.
After you have identified the sites you need to monitor as part of your intel, start looking into the on-site SEO factors which help them rank in the search engines. You may find not only what they are doing right, but what you are doing wrong. When forming a competitive SEO report, it’s suggested to include your own site in the report and even having a third party have a look at your results, say an SEO consultant.
Not only do onsite tactics assist with the ranking of a website, but more importantly the off-site SEO tactics benefit the competitive advantage to boost a site from the bottom of the front page on Google, into the top five.
By discerning the off-site SEO tactics, and social media tactics, you can get a strong sense for the link building strategies, their participation in blogs, sites they may own which are harnessing social media traffic, if SEM is working for them, and their standing on Delicious, Digg and in vertically targeted social networks. All of these factors have a direct influence on search engine rankings and you will not only learn what your competition is doing, but you can find, and use what they are not. And by identifying these holes, oversights or even genius ideas … and applying them to your marketing strategy, you can propel yourself within your industry.
This can be a lot of information to monitor, and you’ll probably want to add more industry specific terms to your research dependent upon how SEO savvy your market is. But in the long run by documenting this information now, and revisiting it, you will have a pinpoint idea of the tactics your rivals are utilizing, which they are not, and even what they are changing to keep up.
Some additional recconaissance you can do, monitor their listings on job search engines to identify the internal positions they are hiring for or have, like SEO Manager or Social Media Marketing Assistant. In this way, you may gather some insight as to what they are planning in the future, which may assist you with getting the jump on the competition.
If you need any help with the tools needed to perform a lot of this research, feel free to contact Freshtraffic and we’ll be sure to assist you.
Social media, is it right for your business? Could it be a free substitute for a traditional (read: expensive) advertising plan? How much time should you spend in the care and feeding of all those profiles? The answers may surprise you.
Twitter grew 3,000 percent in April. Facebook hosted 61.2 million visitors in March. LinkedIn counts 20 million users worldwide.
With a potential audience that big, it’s no wonder savvy marketers are looking to unlock the secrets of social media as another way to get the word out about their businesses. Free access to many social media accounts (and potential clients) just adds to the allure.
Though the platforms will differ based on the type of business, with the accessability of the internet, all small organizations should have a solid Web site, e-mail list, and a contact database before venturing into social media.
Blogs: Write Your Way to Success
If you want to build customer loyalty, start blogging now. It takes minutes to setup, and can be the beginning of branding your business. Blogging takes disseminating information about a company a step beyond formal press releases, ads, marketing brochures and Web sites.
That attachment doesn’t have to equal a huge time commitment, but expect to spend an hour or two to knock out a post. The rewards are can be seen immediately: Blogs that are refreshed regularly get a boost in search engine rankings. In addition, it also helps to establish you as an authority in your field.
Twitter: Tweet Tweet
To Tweet or not to Tweet, that is the question. The answer? Yes, and ideally as soon as possible! Twitter, with it’s constant communication, and somewhat instant answer sessions, provides an immediate interactivity for your company. If a customer has a question about a product or service, they can simply Tweet your page for the answer. It provides the “hands on” feel to the internet, which appeals to consumers.
YouTube: Be a Star
With a little creativity and relatively low overhead (Flip video cameras can be had for as little as $100) uploading a short clip can be a rapid way to test the market, another way to capitalize on the fast pace of social media is by posting videos on YouTube. Attach your blog, twitter, and website address in your channel info, and watch your traffic bloom as you gain subscribers.
To learn how to create good content, just pick out some viral videos and take note of their methods. The payoff? There are more computers in homes in this day and age, that’s a massive potential audience.
LinkedIn: Business Networking Made Easier
Creating a profile allows an entrepreneur to create an online career history, then to connect with others they’ve worked with. Obtaining a recommendation from a former colleague or existing client may help sway a potential investor or customer. A glowing recommendation is a gold star for any type of business, so why not collect and post them for all to see? It’s easily done on LinkedIn.
Time is money, it’s all about how you manage it. “Previously wasted down time like sitting in taxis for 20 minutes or standing in a bank line for 10 minutes is now spent on my mobile phone, bouncing between Twitter and Facebook. It’s getting easier and easier, and for branding an entrepreneur, I think it’s golden.”
No matter what the platform, Blanchard says the true value of social media is found in the conversation. “You are not necessarily going to get 150 comments per day, but you are engaging a potential customer or client in the way you wouldn’t in an ordinary day.”
Free SEO Tools, Check your Links, PR or get a spiders view, make use of the search engines good practice guide and check your website.
In some circles, search engine optimization (SEO), has acquired a bad reputation. The industry moves fast because search engine algorithms (the unknown “logic” search engines use to associate searched terms or phrases with germane Web pages) is constantly changing. It is simply not in the search engines’ best interest to make this logic known (Google, Yahoo, etc. host advertising platforms and would rather a business pay for rankings – hey, they are running a business too!). The vast knowledge needed to implement SEO created an “us” and “them” dichotomy – if one didn’t “know” seo, then it was better left to the “experts”. The obvious problem being that if one does not know, how would they know their SEO services “knows”. It is kind of like bringing a car to a mechanic – one can get an outrageous bill and not acquire the knowledge to determine if the large amount was vindicated or not.
The specific “logic” is constantly changing, but SEO implements online initiatives to help a business’ quest for visibility. Simply, SEO is marketing for words and phrases associated with goods and services, in comparison to traditional marketing, which would seek to promote a business’ name, executive, etc. That is a very simple definition, and SEO is a lot more complicated (such as the need to acquire in-bound links from reputable sources), but it is an easy, elementary way to begin thinking about search optimization.
It is strongly suggested that any businessperson, thinking about using search engine optimization, do some reading on the subject. Frankly, there are many “SEO experts” out there who will take money, obfuscate, and get no results. On the other hand, many genuine providers exist that can greatly help a company. Researching the topic makes for a better result in finding a provider (after research, a business may find SEO services are not in their budget or presently desirable).
I think Danny Sullivan first described search as a “reverse broadcast system”. It’s a great way to describe the value of search, and how to approach search in terms of marketing.
I liken search engines to being a ‘reverse broadcast network.’ People pay tons to be on television because you can get your message out in front of millions of people: broadcasting. With search engines, millions of people are telling you *their* messages: what they want to buy, purchase or get information about. You don’t broadcast to them; instead, it’s the reverse, they broadcast to you. There’s very little if anything as a marketing or information medium that I can think of that compares to this. It’s golden and still today amazingly unrecognized.
In search marketing, you prosper when you let your visitors determine your content. They broadcast their intent to you, by phrasing a search query, so you should listen to that intent, and respond by providing appropriate content. Google does the match-making.
If you could tell the web 2.0/read-write/blogging/crowd-sourcing crowd one thing about search marketing, what would it be? In a recent talk, given to bloggers, by Google Engineer Matt Cutts, Matt posed the question: “What Do SEOs know that bloggers might not know?” Matt goes on to talk about the merits of keyword research in terms of topic selection, and how understanding… More
With so much emphasis on search engine optimization (SEO) in recent years, companies have worked hard to get their keywords to rank high in SERPs, but will all that be for naught if Google adds “Caffeine?”
On the 360i blog, they wrote that a change to Google’s Caffeine would “substantially” affect search rankings for keywords.
By comparing 40 retail keywords in Google “Decaf” versus the beta version of Google Caffeine, they found that there was about a 15 percent shift in first page rankings.
There also appears to be more relevance placed on Universal results, meaning that SERPs will contain more instances of videos, news, images, books, blogs and local search results.
When looking at the Universal results from Caffeine, it appears that an increasing emphasis is being put on news. 360i notes that currently news makes up about 1 percent of web listings but in Caffeine, news jumps to 5 percent.
Since it was first introduced earlier this month, SEOs have argued that Caffeine will mark a dramatic change in rankings if it were to go live. In a post for PC World, they called Caffeine “potentially a very big deal” for businesses that rely on their search rankings in Google.
Traditionally, companies are accustomed to making large outlays in the promotional material and merchandising of their products and services so to exist in this merciless aggressive world. Then, the coming of computers and the internet made the way for efficient and cost-saving company operations via the establishing of sites and other internet technologies. SEO or search engine optimization services are one specified innovative methods applied to elevate your site in major SEs like Google and MSN so that the unequaled and advanced services of the web site extend to a multitude of prospective clients leading to increased profits.
The benefits of search engine optimization services have now been experienced by nearly all webmasters who try to stay in the business for a sustained time period. People today fall back to a number of SEs to search a specific piece of info, merchandise, seo services or anything additional by placing in keywords in search boxes. Just think of a position where your site Is not listed or inhabits an inferior ranking in majority of search engines.
FreshTraffic.ca recently launched their brand new website dedicated to internet marketing. They are a leading seo company offering their services at exceptional prices and are beating their competitors hands down. They offer services such as link building, content writing affiliate marketing and many more.
A golf magazine is now using SEO With more people heading online to look for news and content every day, a growing number of media outlets are using search engine optimization (SEO) to increase traffic – a trend that is being adopted by even niche media markets.
Golfweek, a magazine for golfing enthusiasts which boasts a weekly readership of more than 1.3 million people, says it has revamped its website and plans to make the site easier to find through search engine optimization.
The website has already seen a boost over the past few years, with 111 percent increase in unique viewership between May 2007 and May 2008, but this new site the company content will be more accessible.
By using search engine optimization (SEO), Golfweek says news and articles will be easier to find through typical searches while the site itself has an upgraded search feature directly on the site.
The site is also jumping into the world of web 2.0 by featuring new blogs from staff and readers along with links to the site’s Facebook and Twitter pages.
Search engine optimization (SEO) is becoming a must in the world of journalism, with Jerry Booth, CEO for Freshtraffic.ca, recently saying,he’s surprised more job seekers in the industry are not well-versed in SEO.