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Winnipeg new media design firm lands contract

September 12, 2009
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In a Winnipeg Free Press story about a Winnipeg new media design firm landing a contract with the federal Conservatives to “deliver their message to supporters nation-wide.” I got around to thinking why we didn’t get a call. They mentioned…

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Is Bing 2.0 A Real Match for Google?

September 12, 2009
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Aside from CEO Steve Ballmer scolding a Microsoft employee for flaunting an iPhone, Bing 2.0 was the biggest news to leak from a private company meeting on Thursday. Yes, it appears that the software giant is about ready to relaunch…

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Does Size Matter? – Guideline for Basic SEO

September 11, 2009
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When building your new site, always bear in mind the search engine optimization essentials, mind your tags, provide relevant content, and be sure to include your keywords along the way. But at the same time, that doesn’t mean you can…

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Search Marketing Strategies

September 10, 2009
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Understanding what your competitors are doing in terms of online strategy is an absolute priority when launching a new website that is entering a competitive space. By knowing what your rivals are doing in their SEO and social media space,…

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Another SEO Tip

September 9, 2009
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Social media, is it right for your business? Could it be a free substitute for a traditional (read: expensive) advertising plan? How much time should you spend in the care and feeding of all those profiles? The answers may surprise…

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Free SEO Tools

September 7, 2009
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Free SEO Tools, Check your Links, PR or get a spiders view, make use of the search engines good practice guide and check your website.

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Search engine optimization (SEO)

September 3, 2009
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In some circles, search engine optimization (SEO), has acquired a bad reputation. The industry moves fast because search engine algorithms (the unknown “logic” search engines use to associate searched terms or phrases with germane Web pages) is constantly changing. It…

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You prosper when you let your visitors determine your content

September 3, 2009
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I think Danny Sullivan first described search as a “reverse broadcast system”. It’s a great way to describe the value of search, and how to approach search in terms of marketing. I liken search engines to being a ‘reverse broadcast…

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What Do SEOs know that bloggers might not know?

September 3, 2009
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If you could tell the web 2.0/read-write/blogging/crowd-sourcing crowd one thing about search marketing, what would it be? In a recent talk, given to bloggers, by Google Engineer Matt Cutts, Matt posed the question: “What Do SEOs know that bloggers might…

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Caffeine could ‘substantially’ affect SEO

August 31, 2009
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With so much emphasis on search engine optimization (SEO) in recent years, companies have worked hard to get their keywords to rank high in SERPs, but will all that be for naught if Google adds “Caffeine?” On the 360i blog,…

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