Yahoo has agreed to use Microsoft’s search engine, Bing, on its Internet sites in return for 88 percent of the revenue from search ads for the first half of the 10-year deal announced on Wednesday. The deal is expected to be completed early next year.
Yahoo and Microsoft in their announcement said their agreement will provide more choices for consumers and advertisers, but they expect it will be “closely reviewed by the industry and government regulators.”
That’s because Yahoo and Microsoft together may increase search competition. Google has a 65 percent share of the U.S. Internet search market, according to research firm comScore in June, while Microsoft had 8.4 percent of searches and Yahoo had about 20 percent.
2008 Canadian Online Advertising Revenue Grows To $1.6 Billion And Surpasses Radio
The Interactive Advertising Bureau of Canada (IAB) today announced that Canadian Online Advertising Revenues exceeded budgeted expectations of $1.5 billion, and grew by 29% in 2008 to just over $1.6 billion.
Publisher revenue from Online advertising in Canada has more than quadrupled over the past five years — building from $364 million in 2004 to the $1.6 billion mark in 2008 — surpassing 2008 Radio revenues of $1.55 billion in the process.
Online Advertising now occupies third spot in terms of both time spent by consumers with media, as well as marketing spend by Advertisers, representing a full 11% of the combined $14 billion spent on all major media in Canada (TV, Newspapers, Internet, Radio, Magazines and Out Of Home).
Of the $1.6 billion, approximately $317 million or 20% of Online ad revenue was received by French Canadian Online publishing properties, representing year-over-year growth of 22%.
Search advertising (at 38% of total revenues), continues to lead in terms of share of dollars, followed by Display at 31%, and Classifieds at 30%. Online Video advertising grew by 33% from its relatively small base of $9 million in 2007 to $12 million in 2008, while Email advertising stayed stable at approximately $18 million.
2008 Canadian Online Ad Revenue by Advertiser Category was also tabulated, and was as follows:
Automotive – 13%;
Financial – 11%;
Technology – 10%;
Telecommunications – 9%;
Packaged Goods – 8%;
Media + Entertainment (Music, Film, TV) – 6%;
Leisure (Travel, Hotel, Hospitality) – 6%;
Retail – 5%; and,
Other – 32%.
Publishers within IAB Canada’s Annual Revenue Survey have projected that their revenues will continue to grow at an enviable pace, with Online Advertising Revenue in Canada estimated to be $1.75 billion in 2009, or 9.2% more than the 2008 actuals. This forecast includes a 7.8% increase to $342 million for French Publishers’ Online advertising revenue.
“Even in the face of uncertain economic conditions and continued pressure on total advertising budgets, clearly, Online advertising has cemented itself as a mainstay in the overall media buy,” says Paula Gignac, President, IAB Canada. “And although 2009 has presented substantial challenges to the entire Canadian marketing community, we’re confident that Online advertising will continue to grow at the projected pace, for the simple reason that as the Internet continues to engage and delight consumers, it matches these accomplishments with a persistent ability to deliver measureable Advertiser results.”
The end of the world (of SEO) is coming! Or at least, that’s what some recent articles might tell you. Just a couple of erroneous statements I’ve read over the last few days:
“Social media (Twitter/Facebook etc) will soon be *the only* viable marketing medium”
There’s been loads of social mediums before Facebook and Twitter, and they’ve had their time and moved on. The net is an ever evolving, morphing, living thing, and just like everything living, it needs it’s heart and circulation. If you start following pages and links, all roads lead back to (you guessed it) Google (and other associated SE’s).
And one of the more confusing comments I’ve read to date;
“Google will stop using backlinks in the very near future”
Google’s (and other SE’s) index is built, in part, by the the way the web is interconnected; ie: backlinks. For them to stop using that method to crawl the web, and determine some level of relevance, they would have to “re-invent the wheel”. Seeing as that hasn’t happened yet, I won’t be holding my breath for this to happen either.
Search engine optimization and marketing strategies are an ever changing, and growing field. Full of pitfalls, short cuts, good ideas and bad. But it’s not going away, it will merely begin to fly instead of run; adapt and survive.
The primary aim of getting your business online is to increase its visibility. A web presence helps in getting your business a global success but only if you make your website visible out of countless number of them flowing on the internet. Various processes and tactics are practiced by the website owners for getting more notability. SEM and SEO are the key components through which online success can be ensured and there are couples of steps and process attached with SEO. Geotagging is one such method of the SEM that can help immensely in increasing the popularity of your website in local result.
Geotagging is a process under which the specific geo-coordinates are linked with the web pages or other relevant content on the website. This has become a popular process especially with the onset of rise in the photo sharing websites. It is a process that enables the webmaster to insert the geographic coordinates in the web pages, images, or such similar media. This tool is helpful as it enables you to pinpoint the location of your business exactly on the maps.
Geotags are supported by google, yahoo and other search engines for delivering local content with microformats. The visibility of the coordinates on the page can augment the convenience to the people looking for the same services and they can easily copy it directly into their GPS devices.
Hence, geotagging is a useful method in optimizing the website and must be used for gaining success in the online world
Online business executive Peter Dubens could be about to snap up Friends Reunited from ITV for just $24.6 million, a massive $263 million less than what ITV paid for the social networking site just four years ago.
In the same vein as MySpace, Friends Reunited finds itself hurtling towards the internet scrapheap of innovations that “used to be awesome” but have failed to move with the times and have thus been usurped. The duo of trend setters “back in the day” are now relegated to the “so 2005” pile of outcasts.
Mr Dubens made his money buying small time internet providers, consolidating them into bigger companies then selling them on to major international providers like Tiscali. The entrepreneur is involved with a digital media fund with fellow internet guru Michael Birch, the man behind Bebo.
Friends Reunited could be one of a number of ventures the new capital fund invests in. In this buyers’ market, and with ITV desperate to rid itself of its social media failure, a cheeky offer might be enough to persuade the television company to part with Friends Reunited.
Quite what Mr Dubens might do with the social network remains to be seen. Online advertising revenues have been sapped by drooping visitor returns. In April 2008, Friends Reunited recorded 19 million users with 70 per cent of those returning to the site once every 18 months.
Compare that to Facebook’s 200 million users, most of whom can’t go 10 minutes without giving someone a poke or scribbling something mundane on their wall and you can see a vast void that needs to be bridged.
Just days after Microsoft announced that they would be launching a rival service to the free online jukebox Spotify, the European company has declared its intentions to break into the US market.
Recruitment has begun in New York for staff to implement the US launch of the hugely successful music streaming site, along with a search for suitable premises for an American HQ. Swedish co-founder Daniel Ek said that if all went to according to schedule, Spotify could be available in the US by the third quarter of 2009.
Spotify has managed to slip by relatively unnoticed on the digital media map, mostly on account of the insane amount of press coverage and media attention devoted to Twitter. The blogging service of micro messages has dominated multimedia talk this year pushing Spotify somewhat out of the limelight.
However, despite playing second fiddle to Twitter’s masterstroke, Spotify is the company which looks most likely to turn a profit first. Making effective use of online advertising, which unlike Twitter, sits nicely into Spotify’s business model, the streaming service is interrupted every 30 minutes with a 60 second burst of digital marketing from the likes of IKEA, Nike and Sky.
Spotify is getting 50,000 new users a day across Europe, which also unlike Twitter, are using the service more than once. Aside from a select group of hardcore tweeters, Twitter is notorious for having the retention rate of one of Jordan’s outfits. The average Spotify user on the other hand spends an hour a day streaming music with an impressive 1 per cent click through rate from internet advertising.
Spotify are negotiating with US executives in order to expand its streaming licensing laws across the Atlantic. The platform is ready to go, but without contracts in place the idea is a non-starter. This could give Microsoft a head start if they can roll out their rival system by the end of this month. On top of that, Microsoft are sure to spend money to make their product successful, whereas Spotify plans to rely on word of mouth and viral marketing to capture their market.
However, Microsoft have been beaten before, and Spotify’s founders are confident in their product. Mr Ek said he would be unwilling to part with Spotify at this stage, even for $400 million, the current company valuation. “If it’s done right, this could be a billion-dollar company,” he said according to The Guardian.
Struggling internet company AOL is pleading for patience from investors, insisting that online advertising revenues will pick up in the next two years.
Time Warner laboured over the decision to untangle themselves from the lead weight of AOL, but finally decided to jettison the company in February. Nine years ago, the two companies made the “deal of the century” with a merger that saw AOL takeover Time Warner for $160 billion.
It didn’t take long for the deal to go sour. The “transformed landscape” of digital media quickly turned into a quagmire, with AOL failing to move with the changing trends, crucially missing out on the broadband explosion and early movers who made the most out of the emerging internet advertising movement.
As subscribers dropped by two thirds, AOL shrivelled into virtual insignificance. The company changed its business model to focus on digital marketing but by then they had lost the edge of being on the frontier, and were playing catch up with the likes of Google and Yahoo. In the last three quarters, AOL’s revenue took a 20 per cent nose dive, hastening Time Warner’s decision to ditch its partner.
AOL’s chief executive Tim Armstrong told investors that AOL will make a comeback in the advertising market as the industry bounces back from the recession. “Advertisers are going to be driving to Internet Road and AOL is a major property on Internet Road,” Mr Armstrong told Reuters. The new look AOL will be pure display advertising, but with the frontier moving again to SEO, AOL could once again be caught one step behind its competitors.
Digital media analysts Outsell Inc. have projected in their annual advertising study for 2009 that some $65 billion (£39 billion) is due to be skimmed off the top of traditional advertising budgets and reallocated online.
Major brands are going through some hefty corporate liposuction, sucking the fat media budgets out of TV and newspaper and plumping up online spending. The trend towards digital has been talked about for quite some time, but according to Outsell, the money will not be transferred directly to an online advertising equivalent of the traditional ads.
Instead of investing in internet advertising, companies are increasingly looking to spend money improving their own websites, with Search Engine Optimization (SEO), web analytics and good quality relevant content.
Chief executive at Outsell, Anthea Stratigos spoke in an interview with Forbes: “The marketing dollars companies now spend on their own sites is equivalent to all TV ad revenue for the year. Eight years ago we said that the Global 2000 would be the dot-coms of tomorrow. That’s what is playing out.”
If SEO copywriting isn’t about the percentage of keywords within the copy, then what is it about? Balance. You have two audiences with SEO copywriting: the search engines and your site visitors. But surprisingly, the balance doesn’t come with serving both masters well. The balance comes in how much you cater to the engines. You see, your site visitors always come first.
However, if you write with too little focus on the engines, you won’t see good rankings. If you put too much focus on the engines, you’ll start to lose your target audience. Balance… always balance.
One of the biggest mistakes many businesses make is focusing the majority of their advertising budget on print ads and local newspapers, fortunately, a new approach is starting to take root to solve this problem.
Local search online is starting to cause a flurry of excitement for some businesses who are taking advantage of the technology.
More and more people are performing local searches on the internet before they ever leave their home. It allows them to do all their research online and make decisions on where to find what they need right from the comfort of their home.
Less and less, people are using the phone book or newspaper because of this. On top of that, there are too many phone books circulating and it makes it nearly impossible to decide which to use.
Companies who still spend hundreds if not thousands on newspaper ads and other print advertising and are passing up on a golden opportunity to get in front of their target audience by using outdated, archaeic methods.
The internet is changing the way people find products and services.
Local search is a form of advertising that allows you to lower your overall costs, it is cheaper than print advertising and gets you in front of more people when they are ready to buy. The overall ROI of leveraging the power of local internet searches are only going to increase and it makes perfect sense to ride the wave.