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Canada looking for New Direction

Aug 16, 2009   //   by freshtraffic   //   ndp, New Media, obama  //  Comments Off

NDP delegates at the party convention in Halifax on Saturday were joined by Betsy Myers who was hired onto the Obama Presidential Campaign.

She told the NDP annual national convention at the World Trade and Convention Centre that a strategy to use the Internet and social media to develop personal contact with voters was what funded, and ultimately won, the drive to the White House.

“We were using tools available to us in 2008. Our competitors were using the tools of 1992 and 1996″. “People want to have a voice and in this new world, people can have a voice in a different way. We embraced that.”

“It worked,” she said of the commitment to electronic communication. “Look at the money we raised. We raised $30 million in the first quarter, mostly in very small donations, at a time when we were 30 points behind Hillary Clinton in the polls.”

“Jerry Booth said,It’s been nice to see some of the old team David, Betsy and others doing the rounds here in Canada trying to bring them up to speed about the new media world.

Times have changed, The tools have changed, It’s your turn Canada.

This goes for every business in every town and every city across the nation, Yes even you Winnipeg.

It’s your turn, Change you can believe in.

Google, Microsoft Share Image SEO Tips

Aug 16, 2009   //   by freshtraffic   //   bing, Google, seo  //  Comments Off

It turns out that consumers rely on images in search engine result pages more than Google and Microsoft execs thought. Knowing this can help SEO professionals better optimize sites, according to executives from both companies who spoke at the Search Engine Strategies conference last week in San Jose, Calif.

It also turns out that image search is very important. Todd Schwartz, group product manager of online services division for Bing at Microsoft, shed light on the types of queries that consumers search for on Bing, he says. Following “Web search” categorized as a “vertical,” images took the No. 2 spot.

Not surprisingly, R.J. Pitman, director of product management for global search properties at Google, believes that image search as a vertical sits at No. 1, rather than No. 2. The growth comes from the “more than 1 billion” camera phones being sold yearly, and the ability to share pictures. Google sees “hundreds of millions of searches daily across billions and billions of images,” he says. Images are no longer a “nice to have, but a must have” piece to promote businesses online.

Pitman says Google has begun to rank images based on the quality of the image. People need to stop thinking about the photos as images and look at them as digital bits of information, where pixels in the frame actually mean something. Google considers more than the sitemap feeds, title tags and attached metadata when ranking images. The search engine now looks at what’s in the image. It helps Google find and serve up similar images through object and facial recognition, according to Pitman, who says to consider these facts to better optimize “when building next-generation Web sites.”

Associated Press Looks to SEO to Boost Fortunes

Aug 14, 2009   //   by freshtraffic   //   associated press, seo, viral marketing  //  Comments Off

International news agency The Associated Press (AP) has adopted search engine optimisation (SEO) as a means to revamp its online readership, according to a report from brafton.com.

A report from the Nieman Journalism Lab at Harvard University revealed that AP is placing its faith in SEO to restore its readership to the massive levels enjoyed during the golden age of print. The research centre said that it had got hold of a seven-page AP consultation document setting out the group’s plan to better adapt their global coverage to the online world of viral marketing and social networking.

The document, entitled Protect, Point, Pay – An Associated Press Plan for Reclaiming News Content Online, discusses how best to protect the agency’s universal output – used in syndication by news providers around the world – while maintaining its own income stream from unique content. The problem is, as the Nieman Lab points out, that syndicated copy is not particularly useful when it comes to SEO. To deal with this, AP is planning to deny its client news organisations some of its content and keep it instead on a single, centralised AP website.

AP general counsel Srinandan Kasi told Nieman Lab: “We have unique pieces of data, maybe, or we have a unique visual narrative, a graphic. We have unique photos, a photo gallery, and so on.”

“How can you use some pieces of content to drive traffic to other pieces of content? That’s really what’s being addressed here.”

WebProNews recently reported that international news agency Reuters has enjoyed a 500per cent increase in online traffic since 2004 thanks to SEO.

40% of Tweets are Babble

Aug 12, 2009   //   by freshtraffic   //   tweets, twitter  //  Comments Off

With Twitter being such a hot trend right now, research firms have been anxious to study how people are using the social platform, and analyze trends in aggregate view.

One such company, data analytics provider, Pear Analytics, set out to study the contents of our tweets to determine if, in fact, we’re all just sharing mindless babble, or if there was something more intellectual going on.

Their findings aren’t all that favorable to those of us with lofty views of Twitter, because as it turns out, 40.55% of tweets are pointless babble.

The Pear Analytics group took 2,000 tweets in English from the public timeline over a time span of two weeks, with 200 tweets captured each half-hour from 11am – 5pm CST daily. They then categorized tweets into six different types: news, spam, self-promotion, pointless babble, conversation, and pass-along value.

Google vs Microsoft: Reach for the cloud

Aug 12, 2009   //   by freshtraffic   //   Google, microsoft, windows  //  Comments Off

Whether it’s office suites, browsers or webmail, wherever Microsoft goes, Google follows. Now the search giant is tackling the Windows behemoth head-on, with a fully fledged operating system (OS) for netbooks – and potentially desktop PCs.

July’s announcement of Chrome OS was one of those IT stories deemed significant enough to warrant attention in the national press and on TV. Experts from around the world were on hand to tell us that we’ll soon ditch desktop software and use computers running a slimmed-down OS that takes its power from applications stored online.

'Get Hitched; Not Ditched' On Search Engines

Aug 12, 2009   //   by freshtraffic   //   search engine marketing, seo  //  Comments Off

As customers turn to the Internet more and more to research their business needs, marketers are using online technologies to manage marketing through multiple channels, make changes on the fly and measure results.

These provide marketers with actionable steps and techniques, that improve their demand generation, lead nurturing, and ultimately their organization’s opportunity win rates, while spending their limited resources (i.e. time) wisely.

Getting Found,” Fresh can help getting your website or microsite ranked in natural search engine results for the keywords used by people in the market for your goods or services. We outline which elements of your pages matter most to search engines when they are indexing your site, and provides solid tips for finding out how your sites rank today and how to improve those rankings.

We provide people with information they can understand — to de-mystify the technology, and show people they can be in control and produce terrific results in their online marketing activities. It doesn’t have to be hard, or outrageously expensive.

Call Today for a FREE Assessment (1) 204.942.4200

Google Hint: Maybe Videos Are The Future Of Website Design

Aug 10, 2009   //   by freshtraffic   //   Google, social networking, web 2.0  //  Comments Off

Since its inception the Internet has developed considerably, gone are the long pages of basic text and in its place what is called Web 2.0, an arena full of social media sites, networking, images and videos galore.

Now users from around the world can switch on their computers and access a wide variety of information in a selection of formats, including high quality images, videos, audio and text.

Many of the large online corporations are continuing to expand, making deals with firms that combined with their own expertise, could really enhance the face of the web. Google is one such company, they have just paid and estimated $100 million, purchasing On2, a video compression tool specialist.

They produce equipment that compresses video files to make them suitable for use on computers, mobile phones and other gadgets, without compromising the videos quality. Considering Google currently owns video sharing site, YouTube, this deal could vastly improve the service offered to Internet users.

Forget Twitter. COBOL is where it's at

Aug 10, 2009   //   by freshtraffic   //   .net, cobol, twitter  //  Comments Off

All the hipsters in Silicon Valley are talking about PHP, Twitter, and Web 2.0, but according to recent surveys, kids can’t be bothered to use Twitter and COBOL, one of the industry’s oldest programming languages, still “equates to 80 percent of the world’s actively used code.

COBOL? Really?

Yes, really. COBOL keeps chugging because it continues to power the boring (but essential) software like CICS (Customer Information Control System). Not very sexy, but when you think about life for more than a nanosecond, most of what makes life work is the transportation, finance, healthcare, etc. systems that don’t make waves but do make our lives more efficient.

This is why the hot jobs in the cold economy center on “old” programming languages like Java and .Net. They’re not cool. They’re essential.

I’ve grown to love Twitter, but I’m not waiting for it to change the world. My demographic (25 to 45-year olds working in technology) believes it’s changing the world, starting with the ushering in of a new age of Iranian democracy, but as Foreign Policy points out, Twitter does as much to help crush dissidents and spread misinformation as it helps to remedy things.

In other words, it’s really no different from the old technology, except that it does a better job getting into the news.

Work Together to Build Strong Links

Aug 10, 2009   //   by freshtraffic   //   linking, online marketing, seo, social media  //  Comments Off

To make the most of out your SEO linking strategy, make sure that the rest of your marketing team understands what keywords and pages you’re targeting.

Some of the best natural links come from work you’re already doing elsewhere, from press releases to social media.

To build an efficient and successful marketing campaign, be sure to cross reference your marketing efforts with every other member of your team.

Fresh takes a bigger slice of orange

Aug 8, 2009   //   by freshtraffic   //   fresh traffic, media technology, orange  //  Comments Off

Winnipeg: Fresh Traffic Group Acquires Majority Stake in Orange Productions Media.

Kim Lewis one of the partners said “We have been looking to get more involved with the production media sector for several years, but we didn’t want to create just another clone in a sea of ‘me too’ media sites. When the opportunity came up to acquire a larger stake with an esteemed player with a stellar reputation within the industry, we decided to take the plunge.”

“The Fresh Traffic Group see this as a major opportunity to build on the existing credibility and respect Orange has gained within the industry,” according to the other American shareholders of Fresh.

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