Google vs Microsoft: Reach for the cloud

Whether it’s office suites, browsers or webmail, wherever Microsoft goes, Google follows. Now the search giant is tackling the Windows behemoth head-on, with a fully fledged operating system (OS) for netbooks – and potentially desktop PCs.

July’s announcement of Chrome OS was one of those IT stories deemed significant enough to warrant attention in the national press and on TV. Experts from around the world were on hand to tell us that we’ll soon ditch desktop software and use computers running a slimmed-down OS that takes its power from applications stored online.

'Get Hitched; Not Ditched' On Search Engines

As customers turn to the Internet more and more to research their business needs, marketers are using online technologies to manage marketing through multiple channels, make changes on the fly and measure results.

These provide marketers with actionable steps and techniques, that improve their demand generation, lead nurturing, and ultimately their organization’s opportunity win rates, while spending their limited resources (i.e. time) wisely.

Getting Found,” Fresh can help getting your website or microsite ranked in natural search engine results for the keywords used by people in the market for your goods or services. We outline which elements of your pages matter most to search engines when they are indexing your site, and provides solid tips for finding out how your sites rank today and how to improve those rankings.

We provide people with information they can understand — to de-mystify the technology, and show people they can be in control and produce terrific results in their online marketing activities. It doesn’t have to be hard, or outrageously expensive.

Call Today for a FREE Assessment (1) 204.942.4200

Google Hint: Maybe Videos Are The Future Of Website Design

Since its inception the Internet has developed considerably, gone are the long pages of basic text and in its place what is called Web 2.0, an arena full of social media sites, networking, images and videos galore.

Now users from around the world can switch on their computers and access a wide variety of information in a selection of formats, including high quality images, videos, audio and text.

Many of the large online corporations are continuing to expand, making deals with firms that combined with their own expertise, could really enhance the face of the web. Google is one such company, they have just paid and estimated $100 million, purchasing On2, a video compression tool specialist.

They produce equipment that compresses video files to make them suitable for use on computers, mobile phones and other gadgets, without compromising the videos quality. Considering Google currently owns video sharing site, YouTube, this deal could vastly improve the service offered to Internet users.

Forget Twitter. COBOL is where it's at

All the hipsters in Silicon Valley are talking about PHP, Twitter, and Web 2.0, but according to recent surveys, kids can’t be bothered to use Twitter and COBOL, one of the industry’s oldest programming languages, still “equates to 80 percent of the world’s actively used code.

COBOL? Really?

Yes, really. COBOL keeps chugging because it continues to power the boring (but essential) software like CICS (Customer Information Control System). Not very sexy, but when you think about life for more than a nanosecond, most of what makes life work is the transportation, finance, healthcare, etc. systems that don’t make waves but do make our lives more efficient.

This is why the hot jobs in the cold economy center on “old” programming languages like Java and .Net. They’re not cool. They’re essential.

I’ve grown to love Twitter, but I’m not waiting for it to change the world. My demographic (25 to 45-year olds working in technology) believes it’s changing the world, starting with the ushering in of a new age of Iranian democracy, but as Foreign Policy points out, Twitter does as much to help crush dissidents and spread misinformation as it helps to remedy things.

In other words, it’s really no different from the old technology, except that it does a better job getting into the news.

Work Together to Build Strong Links

To make the most of out your SEO linking strategy, make sure that the rest of your marketing team understands what keywords and pages you’re targeting.

Some of the best natural links come from work you’re already doing elsewhere, from press releases to social media.

To build an efficient and successful marketing campaign, be sure to cross reference your marketing efforts with every other member of your team.

Fresh takes a bigger slice of orange

Winnipeg: Fresh Traffic Group Acquires Majority Stake in Orange Productions Media.

Kim Lewis one of the partners said “We have been looking to get more involved with the production media sector for several years, but we didn’t want to create just another clone in a sea of ‘me too’ media sites. When the opportunity came up to acquire a larger stake with an esteemed player with a stellar reputation within the industry, we decided to take the plunge.”

“The Fresh Traffic Group see this as a major opportunity to build on the existing credibility and respect Orange has gained within the industry,” according to the other American shareholders of Fresh.

Profiting from social media

It seems like a long time since Internet startups thought they could offer a free product and make a living selling ads. That would be in 2004, during the birth of Web 2.0.

Suggested is the incredible pace of change in the Internet’s evolution. In its own historical scale, that moment would be equivalent to the Renaissance: the Dark Ages of the dot-com bubble was past, but superstition still at times superseded reason.

To wit, the mantra was: “Build a community of users first, monetize later.” How far we’ve come.

“This is very clear now. It wasn’t clear until a while ago.” Though the Web is filled with free tools that let people talk, share content, and offer advice, few of them make money. Twitter, the social network where people communicate in 140-character bursts, is the most famous among them. Though it boasts millions of users and continues to grow at a cheek-rippling rate, it has yet to make a dime.

Its leaders said they won’t display ads on the service, and they won’t ask its users to start paying for it.

But they’ve hinted at a revenue model that is becoming increasingly popular with new startups in social media: Charge the companies that use it as a marketing tool.

It's Your Turn Winnipeg


Today I received the new marketplace magazine, in it they talk about website do’s and dont’s, tweets, social media and why the kid down the street should not build your website.

Glenn Tinley CEO of marketplace magazine mentioned on his blog that we live in a city and province that I believe has a business inferiority complex.

I agree with Glenn to a certain extent, but having been here 2 years now after relocating my offices from the US & England I think it goes a little further than that.

Inferiority complex? maybe, knowledge gap? absolutely, certainly were the Internet is concerned, It was like stepping back 10 years when I first arrived.

Winnipeg has a lot of great developers, but more amateur builders working from the basement than most and I’m sorry I have yet to meet a techie, web designer or developer who is any good at Search Engine Optimization (SEO) and I am speaking from 15 years experience.

Chris Brown wrote a good piece in there, mainly good practices to follow, but I will bet my bottom dollar someone will read that and all of a sudden they will be another expert in Winnipeg.

I fully back Glenn on his dream with the Chamber and the Asper School of Business of putting our thriving business community on the map both regionally and globally, BUT until these people realise there is life after Brandon, I’m pretty sure it will go the way of all the other ideas before it.

When Winnipeg finally decides to fully harness the power of the Internet to progress business, tourists and the City, I hope they call in the right people, traditional media just does’nt cut it anymore.

Helping businesses harness social media

Tweets got you down? Blue about your blog? Friendless on Facebook?

No clue what all this means?

It’s OK. There’s help out there, at least for business owners.

Social media is the new communications frontier; and while some are reaping the benefits of these modern customer channels, others are still stuck trying to figure out what it all means.

When we talk about social media, it is different from traditional marketing methods. In the past all we’ve always done is talked at our clients, told them what we wanted, enticed them to use our product,”

Social media is different in that we aren’t talking at our people anymore, we are having conversations with them. They get to have an opinion now.

Treat your computer as you would treat a business networking event, the only difference is you would spend 30 minutes getting there, an hour there and 30 minutes back and how many contacts have you made? “You’ve made maybe three to five good contacts. But you are so busy, you didn’t return the call, you didn’t put the business card in your database.”

Compare that with the millions of potential contacts that could be made on social networking sites. Get Blogging, Tweeting & Linking In today

Run If You Hear These Five SEO Marketing Statements

If you hear your agency, consultant or service provider make any of these five statements, consider running.

1.) Hi, I’m Mike from XXX National Directory/Search/Ad Network Company, and I am a Marketing Consultant with the company. I am here to help you build your marketing plan.

RUN! FAST! Nothing against these folks (really), but selling Yellow Pages or even a “boxed” pay-per-click solution does not make you a marketing consultant. It makes you someone that is trying to sell Yellow Pages or a “boxed” pay-per-click solution. There’s nothing wrong with selling. God knows we all do it in some form or fashion, but please don’t try to mislead people by calling yourself a marketing consultant.

Clarification: If you are in fact interesting in purchasing what essentially amounts to an advertising package, by all means engage with these folks. Just don’t expect to get any marketing strategy advice out of them.


2.) If you choose us for your SEO project, we can guarantee multiple top 10 rankings on your targeted keywords.

I thought these people had gone away, but it appears they’re back in full force. And I can’t blame clients for listening. When someone tells you they can guarantee results, it’s hard to ignore.

That being said, let’s all say this together: SEO is not a quick fix, set it and forget it solution for driving traffic . The best SEO strategies I’ve seen involve a long-term commitment to the creation of relevant content, building that content in multiple formats, and finding multiple distribution channels for that content.

I am guessing there are companies that make an SEO guarantee and do follow through on it. I am also guessing that those guarantees are made on keywords like “patent attorneys that also handle divorce cases in reston virginia”.

3.) You really can’t afford to wait on addressing social media. We should build out your presence on LinkedIn, Facebook and Twitter right away.

Stop. Please. We all realize that social media is important, even though it’s getting a bit crowded. Like anything else though, you shouldn’t build anything if it doesn’t fit into a more strategic plan.

Some of these groups will bait you with the promise of thousands of Twitter followers, Facebook friends, or LinkedIn connections overnight. Great. Go ahead and recruit thousands of followers, all of whom could care less about your message. They’re following you because they’re trolling for followers as well. And the followers/friends/connections you do want? You’ll turn them off quick with the hundreds of meaningless updates you’ll have to post to accumulate all the meaningless followers.

Build a social media strategy. Make sure it ties back to your overall marketing strategy. Then join, listen, learn, and eventually execute. It’s that simple.

And one more thing, and I know this will be painful for some “social media gurus” to hear. Social media is NOT a necessity, nor is it necessarily effective, for every business and business category.

4.) We know you think of us as a print design shop, but just last week we added capabilities in web design and development, search engine optimization, pay-per-click management, email marketing, social media…oh, and we can also handle your dry cleaning if necessary.

Wow, just last week huh? So you must have hired an entire new team right? Nope. Acquired a company that specializes in those areas? Nope. Formed a joint venture with a web marketing agency? Not so much.

There’s absolutely nothing wrong with trusting a marketing service provider that has done you right over the years and who is now claiming to offer new services. Just make sure you probe a bit or execute a small trial project before diving in head first.

5.) You shouldn’t cut back on your marketing/advertising spend in a recession. As a matter of fact, I was reading in Business Week (or insert another referenced publication) that the companies that spend MORE during a recession end up as the top brands years later.

So your client just laid off half his/her staff, notified remaining staff that salaries and bonus levels have been frozen for the time being, cancelled plans to open the new office in the commuter-friendly downtown location…and you’re going to bring the “increase your marketing spend” message?

Don’t get me wrong. Increasing marketing spending may be right for certain companies; we’ve even seen a few of those up close and personal in the last few months. But the first move – as an agency, consultant or service provider – should be to figure out how to spend your client’s marketing dollars more efficiently.