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Profiting from social media

Aug 8, 2009   //   by freshtraffic   //   social media, twitter, web marketing  //  Comments Off

It seems like a long time since Internet startups thought they could offer a free product and make a living selling ads. That would be in 2004, during the birth of Web 2.0.

Suggested is the incredible pace of change in the Internet’s evolution. In its own historical scale, that moment would be equivalent to the Renaissance: the Dark Ages of the dot-com bubble was past, but superstition still at times superseded reason.

To wit, the mantra was: “Build a community of users first, monetize later.” How far we’ve come.

“This is very clear now. It wasn’t clear until a while ago.” Though the Web is filled with free tools that let people talk, share content, and offer advice, few of them make money. Twitter, the social network where people communicate in 140-character bursts, is the most famous among them. Though it boasts millions of users and continues to grow at a cheek-rippling rate, it has yet to make a dime.

Its leaders said they won’t display ads on the service, and they won’t ask its users to start paying for it.

But they’ve hinted at a revenue model that is becoming increasingly popular with new startups in social media: Charge the companies that use it as a marketing tool.

It's Your Turn Winnipeg

Aug 7, 2009   //   by freshtraffic   //   business, seo, Winnipeg  //  Comments Off


Today I received the new marketplace magazine, in it they talk about website do’s and dont’s, tweets, social media and why the kid down the street should not build your website.

Glenn Tinley CEO of marketplace magazine mentioned on his blog that we live in a city and province that I believe has a business inferiority complex.

I agree with Glenn to a certain extent, but having been here 2 years now after relocating my offices from the US & England I think it goes a little further than that.

Inferiority complex? maybe, knowledge gap? absolutely, certainly were the Internet is concerned, It was like stepping back 10 years when I first arrived.

Winnipeg has a lot of great developers, but more amateur builders working from the basement than most and I’m sorry I have yet to meet a techie, web designer or developer who is any good at Search Engine Optimization (SEO) and I am speaking from 15 years experience.

Chris Brown wrote a good piece in there, mainly good practices to follow, but I will bet my bottom dollar someone will read that and all of a sudden they will be another expert in Winnipeg.

I fully back Glenn on his dream with the Chamber and the Asper School of Business of putting our thriving business community on the map both regionally and globally, BUT until these people realise there is life after Brandon, I’m pretty sure it will go the way of all the other ideas before it.

When Winnipeg finally decides to fully harness the power of the Internet to progress business, tourists and the City, I hope they call in the right people, traditional media just does’nt cut it anymore.

Helping businesses harness social media

Aug 7, 2009   //   by freshtraffic   //   social media, social networking  //  Comments Off

Tweets got you down? Blue about your blog? Friendless on Facebook?

No clue what all this means?

It’s OK. There’s help out there, at least for business owners.

Social media is the new communications frontier; and while some are reaping the benefits of these modern customer channels, others are still stuck trying to figure out what it all means.

When we talk about social media, it is different from traditional marketing methods. In the past all we’ve always done is talked at our clients, told them what we wanted, enticed them to use our product,”

Social media is different in that we aren’t talking at our people anymore, we are having conversations with them. They get to have an opinion now.

Treat your computer as you would treat a business networking event, the only difference is you would spend 30 minutes getting there, an hour there and 30 minutes back and how many contacts have you made? “You’ve made maybe three to five good contacts. But you are so busy, you didn’t return the call, you didn’t put the business card in your database.”

Compare that with the millions of potential contacts that could be made on social networking sites. Get Blogging, Tweeting & Linking In today

Run If You Hear These Five SEO Marketing Statements

Aug 6, 2009   //   by freshtraffic   //   online advertising, online marketing, search marketing, seo, social media  //  Comments Off

If you hear your agency, consultant or service provider make any of these five statements, consider running.

1.) Hi, I’m Mike from XXX National Directory/Search/Ad Network Company, and I am a Marketing Consultant with the company. I am here to help you build your marketing plan.

RUN! FAST! Nothing against these folks (really), but selling Yellow Pages or even a “boxed” pay-per-click solution does not make you a marketing consultant. It makes you someone that is trying to sell Yellow Pages or a “boxed” pay-per-click solution. There’s nothing wrong with selling. God knows we all do it in some form or fashion, but please don’t try to mislead people by calling yourself a marketing consultant.

Clarification: If you are in fact interesting in purchasing what essentially amounts to an advertising package, by all means engage with these folks. Just don’t expect to get any marketing strategy advice out of them.


2.) If you choose us for your SEO project, we can guarantee multiple top 10 rankings on your targeted keywords.

I thought these people had gone away, but it appears they’re back in full force. And I can’t blame clients for listening. When someone tells you they can guarantee results, it’s hard to ignore.

That being said, let’s all say this together: SEO is not a quick fix, set it and forget it solution for driving traffic . The best SEO strategies I’ve seen involve a long-term commitment to the creation of relevant content, building that content in multiple formats, and finding multiple distribution channels for that content.

I am guessing there are companies that make an SEO guarantee and do follow through on it. I am also guessing that those guarantees are made on keywords like “patent attorneys that also handle divorce cases in reston virginia”.

3.) You really can’t afford to wait on addressing social media. We should build out your presence on LinkedIn, Facebook and Twitter right away.

Stop. Please. We all realize that social media is important, even though it’s getting a bit crowded. Like anything else though, you shouldn’t build anything if it doesn’t fit into a more strategic plan.

Some of these groups will bait you with the promise of thousands of Twitter followers, Facebook friends, or LinkedIn connections overnight. Great. Go ahead and recruit thousands of followers, all of whom could care less about your message. They’re following you because they’re trolling for followers as well. And the followers/friends/connections you do want? You’ll turn them off quick with the hundreds of meaningless updates you’ll have to post to accumulate all the meaningless followers.

Build a social media strategy. Make sure it ties back to your overall marketing strategy. Then join, listen, learn, and eventually execute. It’s that simple.

And one more thing, and I know this will be painful for some “social media gurus” to hear. Social media is NOT a necessity, nor is it necessarily effective, for every business and business category.

4.) We know you think of us as a print design shop, but just last week we added capabilities in web design and development, search engine optimization, pay-per-click management, email marketing, social media…oh, and we can also handle your dry cleaning if necessary.

Wow, just last week huh? So you must have hired an entire new team right? Nope. Acquired a company that specializes in those areas? Nope. Formed a joint venture with a web marketing agency? Not so much.

There’s absolutely nothing wrong with trusting a marketing service provider that has done you right over the years and who is now claiming to offer new services. Just make sure you probe a bit or execute a small trial project before diving in head first.

5.) You shouldn’t cut back on your marketing/advertising spend in a recession. As a matter of fact, I was reading in Business Week (or insert another referenced publication) that the companies that spend MORE during a recession end up as the top brands years later.

So your client just laid off half his/her staff, notified remaining staff that salaries and bonus levels have been frozen for the time being, cancelled plans to open the new office in the commuter-friendly downtown location…and you’re going to bring the “increase your marketing spend” message?

Don’t get me wrong. Increasing marketing spending may be right for certain companies; we’ve even seen a few of those up close and personal in the last few months. But the first move – as an agency, consultant or service provider – should be to figure out how to spend your client’s marketing dollars more efficiently.

Twitter outage silences tweets

Aug 6, 2009   //   by freshtraffic   //   twitter  //  Comments Off

There were no tweets on the internet for more than an hour Thursday morning due to a prolonged Twitter outage.

“We are determining the cause and will provide an update shortly,” reported the Twitter status blog around 9:45 a.m. ET.

The outage had started around 9 a.m. ET, reported the TechCrunch blog.

As of 10:20 a.m. ET, the site had been down for an hour and 11 minutes, said Pingdom.com, which monitors uptime and downtime for websites that include Twitter.

While long outages were common on the site two years ago, Pingdom’s statistics show Thursday’s outage is the longest in the past five months. During that period, the site was down an average of 82 minutes per month.

Can you tweet your way to a new job?

Aug 4, 2009   //   by freshtraffic   //   twitter  //  Comments Off

If you can find Jon Kolbe a job, you’ll win a brand-new high-definition camcorder.

It’s not a new game show. Just his plea for help on Twitter.

The Boca Raton, Fla., father of two has been without a job for seven months, and at this stage he has gone far beyond posting online resumes and joining online networking groups.

After applying for a couple hundred jobs, he finally found a lead from a stranger on Twitter.

Winnipeg twitter jobs can be found on the new website winnipegtweeters.com

Social Media can open our eyes to the value of physical life

Aug 4, 2009   //   by freshtraffic   //   social media, social networking  //  Comments Off

The culture war over social media is raging out of control. In the latest conflagration, Vincent Nichols, the new Archbishop of Westminster, launched a vitriolic attack on the unnaturalness of social media.

In America, critics of the social media revolution are also growing in strength. One of the most popular books of the summer is Matthew B. Crawford’s Shop Class as Soulcraft, a gently defiant defense of physical labour in the age of the digital social network. Much less gentle, but equally defiant is Digital Barbarism, a spirited polemic by the American novelist Mark Helprin, which accuses social media of everything from wrecking the physical economy of culture to destroying human literacy and personal conversation.

Unfortunately, many social media evangelists don’t seem to listening to these critics. For all the manifold warnings about the impact of social media, there is still a common belief amongst social media utopians that network communities are uniting rather than dividing human beings. Take, for example, the forthcoming new book (to be published in the US on September 3 by Portfolio) by Shel Israel, appropriately entitled Twitterville, which claims the “conversational era” puts an end to the constraint of geography and enables the flowering of “global neighborhoods.”

Winnipeg Twitter Tweets

Aug 4, 2009   //   by freshtraffic   //   twitter, Winnipeg  //  Comments Off

A new cool website for Winnipeg, www.WinnipegTweets.com

If your on Twitter, which most people are nowadays then join the new site through your account.

It has the latest on Winnipeg, News, Jobs, Real Estate and everything Manitoba, it even sticks you on the website when you post.

Get Tweeting Winnipeg

International Business Revue

Jul 31, 2009   //   by freshtraffic   //   business, fresh traffic, internet marketing, jerry booth  //  Comments Off

It is flattering sometimes when your peers write nice things about you, the International Business Revue said “While Jerry Booth’s reputation speaks for itself I would recommend that if anyone has the opportunity to work with Jerry it could prove to be one of the best decisions that you could make to take your business to the next level”.

At least someone appreciates what we do :-) if you need the tools to lead with your best foot first, call us today for Fresh Ideas

Search dominance by..?

Jul 30, 2009   //   by freshtraffic   //   microsoft, search, yahoo  //  Comments Off

There must be a new search engine monster out there. In regards to the recent search merger with Yahoo and Microsoft, the following statements were uttered by the respective CEO’s.

Carol Bartz “Competition equals innovation. But with one player dominating 70 percent of search, that field has been pretty lopsided. This transaction will create a healthy competitor that’ll keep everyone on their toes.”

Steve Ballmer “Right now, there’s one company that really dominates the worldwide market for search and online advertising. The partnership we are announcing today will help to create a stronger No. 2 and increase competition in the search area.”

And yet, neither of them actually menioned who this juggernaut is. It’s like not talking about the elephant in the corner maybe? Don’t talk about it and maybe it’s not there?

I’d be more inclined to go with tread softly, lest you wake the sleeping giant. Who really knows what could happen if “it” were to go into a rage.

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