Run If You Hear These Five SEO Marketing Statements

If you hear your agency, consultant or service provider make any of these five statements, consider running.

1.) Hi, I’m Mike from XXX National Directory/Search/Ad Network Company, and I am a Marketing Consultant with the company. I am here to help you build your marketing plan.

RUN! FAST! Nothing against these folks (really), but selling Yellow Pages or even a “boxed” pay-per-click solution does not make you a marketing consultant. It makes you someone that is trying to sell Yellow Pages or a “boxed” pay-per-click solution. There’s nothing wrong with selling. God knows we all do it in some form or fashion, but please don’t try to mislead people by calling yourself a marketing consultant.

Clarification: If you are in fact interesting in purchasing what essentially amounts to an advertising package, by all means engage with these folks. Just don’t expect to get any marketing strategy advice out of them.


2.) If you choose us for your SEO project, we can guarantee multiple top 10 rankings on your targeted keywords.

I thought these people had gone away, but it appears they’re back in full force. And I can’t blame clients for listening. When someone tells you they can guarantee results, it’s hard to ignore.

That being said, let’s all say this together: SEO is not a quick fix, set it and forget it solution for driving traffic . The best SEO strategies I’ve seen involve a long-term commitment to the creation of relevant content, building that content in multiple formats, and finding multiple distribution channels for that content.

I am guessing there are companies that make an SEO guarantee and do follow through on it. I am also guessing that those guarantees are made on keywords like “patent attorneys that also handle divorce cases in reston virginia”.

3.) You really can’t afford to wait on addressing social media. We should build out your presence on LinkedIn, Facebook and Twitter right away.

Stop. Please. We all realize that social media is important, even though it’s getting a bit crowded. Like anything else though, you shouldn’t build anything if it doesn’t fit into a more strategic plan.

Some of these groups will bait you with the promise of thousands of Twitter followers, Facebook friends, or LinkedIn connections overnight. Great. Go ahead and recruit thousands of followers, all of whom could care less about your message. They’re following you because they’re trolling for followers as well. And the followers/friends/connections you do want? You’ll turn them off quick with the hundreds of meaningless updates you’ll have to post to accumulate all the meaningless followers.

Build a social media strategy. Make sure it ties back to your overall marketing strategy. Then join, listen, learn, and eventually execute. It’s that simple.

And one more thing, and I know this will be painful for some “social media gurus” to hear. Social media is NOT a necessity, nor is it necessarily effective, for every business and business category.

4.) We know you think of us as a print design shop, but just last week we added capabilities in web design and development, search engine optimization, pay-per-click management, email marketing, social media…oh, and we can also handle your dry cleaning if necessary.

Wow, just last week huh? So you must have hired an entire new team right? Nope. Acquired a company that specializes in those areas? Nope. Formed a joint venture with a web marketing agency? Not so much.

There’s absolutely nothing wrong with trusting a marketing service provider that has done you right over the years and who is now claiming to offer new services. Just make sure you probe a bit or execute a small trial project before diving in head first.

5.) You shouldn’t cut back on your marketing/advertising spend in a recession. As a matter of fact, I was reading in Business Week (or insert another referenced publication) that the companies that spend MORE during a recession end up as the top brands years later.

So your client just laid off half his/her staff, notified remaining staff that salaries and bonus levels have been frozen for the time being, cancelled plans to open the new office in the commuter-friendly downtown location…and you’re going to bring the “increase your marketing spend” message?

Don’t get me wrong. Increasing marketing spending may be right for certain companies; we’ve even seen a few of those up close and personal in the last few months. But the first move – as an agency, consultant or service provider – should be to figure out how to spend your client’s marketing dollars more efficiently.

Twitter outage silences tweets

There were no tweets on the internet for more than an hour Thursday morning due to a prolonged Twitter outage.

“We are determining the cause and will provide an update shortly,” reported the Twitter status blog around 9:45 a.m. ET.

The outage had started around 9 a.m. ET, reported the TechCrunch blog.

As of 10:20 a.m. ET, the site had been down for an hour and 11 minutes, said Pingdom.com, which monitors uptime and downtime for websites that include Twitter.

While long outages were common on the site two years ago, Pingdom’s statistics show Thursday’s outage is the longest in the past five months. During that period, the site was down an average of 82 minutes per month.

Can you tweet your way to a new job?

If you can find Jon Kolbe a job, you’ll win a brand-new high-definition camcorder.

It’s not a new game show. Just his plea for help on Twitter.

The Boca Raton, Fla., father of two has been without a job for seven months, and at this stage he has gone far beyond posting online resumes and joining online networking groups.

After applying for a couple hundred jobs, he finally found a lead from a stranger on Twitter.

Winnipeg twitter jobs can be found on the new website winnipegtweeters.com

Social Media can open our eyes to the value of physical life

The culture war over social media is raging out of control. In the latest conflagration, Vincent Nichols, the new Archbishop of Westminster, launched a vitriolic attack on the unnaturalness of social media.

In America, critics of the social media revolution are also growing in strength. One of the most popular books of the summer is Matthew B. Crawford’s Shop Class as Soulcraft, a gently defiant defense of physical labour in the age of the digital social network. Much less gentle, but equally defiant is Digital Barbarism, a spirited polemic by the American novelist Mark Helprin, which accuses social media of everything from wrecking the physical economy of culture to destroying human literacy and personal conversation.

Unfortunately, many social media evangelists don’t seem to listening to these critics. For all the manifold warnings about the impact of social media, there is still a common belief amongst social media utopians that network communities are uniting rather than dividing human beings. Take, for example, the forthcoming new book (to be published in the US on September 3 by Portfolio) by Shel Israel, appropriately entitled Twitterville, which claims the “conversational era” puts an end to the constraint of geography and enables the flowering of “global neighborhoods.”

International Business Revue

It is flattering sometimes when your peers write nice things about you, the International Business Revue said “While Jerry Booth’s reputation speaks for itself I would recommend that if anyone has the opportunity to work with Jerry it could prove to be one of the best decisions that you could make to take your business to the next level”.

At least someone appreciates what we do :-) if you need the tools to lead with your best foot first, call us today for Fresh Ideas

Search dominance by..?

There must be a new search engine monster out there. In regards to the recent search merger with Yahoo and Microsoft, the following statements were uttered by the respective CEO’s.

Carol Bartz “Competition equals innovation. But with one player dominating 70 percent of search, that field has been pretty lopsided. This transaction will create a healthy competitor that’ll keep everyone on their toes.”

Steve Ballmer “Right now, there’s one company that really dominates the worldwide market for search and online advertising. The partnership we are announcing today will help to create a stronger No. 2 and increase competition in the search area.”

And yet, neither of them actually menioned who this juggernaut is. It’s like not talking about the elephant in the corner maybe? Don’t talk about it and maybe it’s not there?

I’d be more inclined to go with tread softly, lest you wake the sleeping giant. Who really knows what could happen if “it” were to go into a rage.

Yahoo-Microsoft deal

Yahoo has agreed to use Microsoft’s search engine, Bing, on its Internet sites in return for 88 percent of the revenue from search ads for the first half of the 10-year deal announced on Wednesday. The deal is expected to be completed early next year.

Yahoo and Microsoft in their announcement said their agreement will provide more choices for consumers and advertisers, but they expect it will be “closely reviewed by the industry and government regulators.”

That’s because Yahoo and Microsoft together may increase search competition. Google has a 65 percent share of the U.S. Internet search market, according to research firm comScore in June, while Microsoft had 8.4 percent of searches and Yahoo had about 20 percent.

Canadian Online Advertising Surpasses Radio

2008 Canadian Online Advertising Revenue Grows To $1.6 Billion And Surpasses Radio

The Interactive Advertising Bureau of Canada (IAB) today announced that Canadian Online Advertising Revenues exceeded budgeted expectations of $1.5 billion, and grew by 29% in 2008 to just over $1.6 billion.

Publisher revenue from Online advertising in Canada has more than quadrupled over the past five years — building from $364 million in 2004 to the $1.6 billion mark in 2008 — surpassing 2008 Radio revenues of $1.55 billion in the process.

Online Advertising now occupies third spot in terms of both time spent by consumers with media, as well as marketing spend by Advertisers, representing a full 11% of the combined $14 billion spent on all major media in Canada (TV, Newspapers, Internet, Radio, Magazines and Out Of Home).

Of the $1.6 billion, approximately $317 million or 20% of Online ad revenue was received by French Canadian Online publishing properties, representing year-over-year growth of 22%.

Search advertising (at 38% of total revenues), continues to lead in terms of share of dollars, followed by Display at 31%, and Classifieds at 30%. Online Video advertising grew by 33% from its relatively small base of $9 million in 2007 to $12 million in 2008, while Email advertising stayed stable at approximately $18 million.

2008 Canadian Online Ad Revenue by Advertiser Category was also tabulated, and was as follows:

Automotive – 13%;
Financial – 11%;
Technology – 10%;
Telecommunications – 9%;
Packaged Goods – 8%;
Media + Entertainment (Music, Film, TV) – 6%;
Leisure (Travel, Hotel, Hospitality) – 6%;
Retail – 5%; and,
Other – 32%.
Publishers within IAB Canada’s Annual Revenue Survey have projected that their revenues will continue to grow at an enviable pace, with Online Advertising Revenue in Canada estimated to be $1.75 billion in 2009, or 9.2% more than the 2008 actuals. This forecast includes a 7.8% increase to $342 million for French Publishers’ Online advertising revenue.

“Even in the face of uncertain economic conditions and continued pressure on total advertising budgets, clearly, Online advertising has cemented itself as a mainstay in the overall media buy,” says Paula Gignac, President, IAB Canada. “And although 2009 has presented substantial challenges to the entire Canadian marketing community, we’re confident that Online advertising will continue to grow at the projected pace, for the simple reason that as the Internet continues to engage and delight consumers, it matches these accomplishments with a persistent ability to deliver measureable Advertiser results.”

The end of SEO?

The end of the world (of SEO) is coming! Or at least, that’s what some recent articles might tell you. Just a couple of erroneous statements I’ve read over the last few days:

“Social media (Twitter/Facebook etc) will soon be *the only* viable marketing medium”
There’s been loads of social mediums before Facebook and Twitter, and they’ve had their time and moved on. The net is an ever evolving, morphing, living thing, and just like everything living, it needs it’s heart and circulation. If you start following pages and links, all roads lead back to (you guessed it) Google (and other associated SE’s).

And one of the more confusing comments I’ve read to date;

“Google will stop using backlinks in the very near future”
Google’s (and other SE’s) index is built, in part, by the the way the web is interconnected; ie: backlinks. For them to stop using that method to crawl the web, and determine some level of relevance, they would have to “re-invent the wheel”. Seeing as that hasn’t happened yet, I won’t be holding my breath for this to happen either.

Search engine optimization and marketing strategies are an ever changing, and growing field. Full of pitfalls, short cuts, good ideas and bad. But it’s not going away, it will merely begin to fly instead of run; adapt and survive.