Local businesses are falling prey to scams by so-called SEO (Search Engine Optimization) companies promising unrealistic internet traffic and search engine results, according to a web development company.
One of the clients contacted them this week to report the scam and to alert other businesses that may fall foul of the practice.
They said the business was told by scammers it could have its website listed at the top of the Google search engine with an obscure search term.
“The trouble is, according to Google, no one had used the search term in the past 12 months and there is very little chance of it being used in the future.
“Yet the client could easily have been conned into spending $1000’s promoting a worthless search term and would have lost even more money if they had accepted the proposal.
At Fresh Traffic we advise business operators to check the credentials of SEO companies before making any financial commitment.
“A good SEO company will have years of experience and practice in the methods used to produce the right results, and will also have testimonials and success stories on their website.”
If you require SEO Help, call the experts today at Fresh.
In the taxi on the way to the airport yesterday, the driver made the sort of offhand, clichéd remark that nobody ever takes seriously: “What would we do without computers?” Always one to take things seriously, though, I jumped at the bait. What would I do without computers?
Everything about my life would be different. Obviously, I couldn’t do the work that I do — and that’s probably true for you too, otherwise you wouldn’t be reading this column. I would also need a replacement for my social media addictions.
Everything about my life would be different — and that’s true for most people. If we didn’t have cell phones, our lives would be dramatically different. If we didn’t have television, our lives would be dramatically different.
But now imagine that we didn’t have Google. Imagine a Terminator came back from the future to kill Google before it became self-aware. Imagine that it found the global jeadquarters in Mountain View and managed to destroy Google’s “brain.” (Don’t you love that no matter how distributed and redundant our actual technology gets, every artificially intelligent movie bad guy always has a single “brain” that can be destroyed in a shower of sparks and dramatic effects?) Or maybe the Terminator just unplugs it. Whatever. Bottom line, we wake up tomorrow and there’s no Google.
For purposes of this thought experiment, let’s actually restrict ourselves for a moment to the idea of a world without Google search. Relax — we’ve still got YouTube.
Here’s what I believe would happen from a consumer perspective: there would be a brief and reasonably harsh shudder — and then we would go on as normal. The hundreds of Lilliputian search engines nipping at Google’s heels would rush in to fill the vacuum. Searches from your address bar? No problem. SERPs with images? No problem. Mobile search? No problem.
The commercial ecosystem, of course, would be dramatically undermined. All of the entities that have built their businesses on the idea of an ever-dominant Google would have to quickly and accurately reallocate spending to the most dominant of the new pretenders. Publishers would have to switch networks. Sites using Google custom search would have to offer another way to navigate.
But here is where it gets interesting for me: the strategy wouldn’t really change.
A company investing in text ads would still invest in text ads, because text ads will still be an effective, measurable way to advertise. A publisher tapped into the Google network would tap into a different network — but it would still tap into a network. Keyword identification and SEO would go on as normal, just with different players.
As integrated as Google has become in our lives, its functions are still replaceable. That “competition’s only one click away” idea is actually true, in theory. We stick with Google because we love it, not because we can’t get satisfaction anywhere else.
The best relationships are always those that exist out of continually renewed choice. Google has a lot of “habit capital” it would have to burn through before people started questioning that choice, but at the end of the day, it’s not really that hard to find another way to search.
If there were no Google? We’d simply have a different logo at the top of the page.
I’m here today to offer up a few SEO freebies. They’re simple, but they’re fundamental techniques I’ve seen ignored by MANY organizations.
•Help the search engines find your product pages. Search engines are getting much better at indexing dynamic URLs. We all know this. If your URLs are pretty good, leave them alone. Chances are, you’ll be alright, especially if they’ve been live for awhile. If they’re so-so, or really bad, consult with an SEO firm to determine the best way to rewrite them (if you should at all) and set the linking up properly. Yes, there are ways to make the situation worse.
•Whether you’re working with a friendly CMS or not, it’s still important to create unique title tags on your product pages. Again, the right SEO firm can likely help with this by authoring each title and meta tag, or by helping to create a plan to dynamically generate them. Tip: if you’re having trouble positioning for your own branded product names, begin the title tag with the exact product name.
•When you’re an e-commerce brand that has many distributors selling the exact same products on other websites, most often, they also have the same product descriptions. This is not in your best interest. Have one version of each product description for the corporate website, and one version for distributors. Don’t have the human bandwidth? Call Fresh Traffic. We’ll help you.
•My final SEO recommendation isn’t SEO-specific, but is so important to growing online sales. BE PRICE COMPETITIVE. #1 in search results or not, if the visitor can click the next result and find the product for 15% less with free shipping, they’re going to buy it there. Simple as that.
Microsoft has remodeled their search engine over and over again. The Microsoft Network, or MSN whose origins started as an ISP and an online portal when Windows 95 came out grew into a search engine that was always trailing as the 3rd most used search engine behind Google and Yahoo in terms of search engine usage with the United States. From MSN.com to Live.com and finally Bing.com…
is now branding itself as a “decision engine.” Do they mean Bing has some unique decision algorithm in giving relevant results that it can decide on what are the best sites for you to look at? Not really. It is a decision engine that it gives you various types of results that may help you decide on what you are looking for. In my opinion this just sounds like Google Universal Search Results, just gave it a new name from Live to Bing and slapped a full marketing campaign on various advertising mediums to spread the word of the Gospel of Bing everywhere.
Should I even care about Bing?
From daily SEO interactions from SEO friends working at an SEO firm, SEO friends on forums I interact with daily, to some SEO competitors who joined Sulumits Retsambew SEO Contest, a large percent of SEO professionals do not even care about Bing because they believe Google has the majority search usage world wide. Based on some research data by comScore, last April 2009, Google websites receive about 8 times more search queries than Microsoft websites.
Is this the case forever? We cannot really say as Microsoft is really pushing their search engine all out in this marketing campaign of Bing that there are some sites showing Bing gaining in market share. As for the usage, several news site and blogs are showing an increase in Bing search traffic but this can still be due to the campaign that makes everyone curious about Bing and everyone checks it out. And in the end, it will still boil down to how please the search engine users are in being able to look for what they are searching for. So we still have yet to see in the next few months if Bing’s traffic sticks or continues to increase or will drop again as being the 3rd used search engine again.
Going back to the question, should you even care about Bing? Well if Bing is only 8.2% of all search queries, that can still be a big number. The US has 220 million Internet users and about 73% of those use search engines for shopping, that is an estimated 13 million people searching Bing in the US. Still a large market to target. Ok you can say my numbers are not accurate. My B2C Local Business Search data was from Neilsen back in September 2007, even 50% of 13 million is still a significant amount of people using Bing.
I’m an SEO and what do I need to know about Bing?
Ok SEO people, what do we need to know? Since Live.com, we have been seeing Microsoft reach out to SEO people, when they came out with their own XML Sitemap submission area, with some basic top 5 backlink info, and making an MS Excel plugin for keyword research from Microsoft’s AdCenter, now with Bing, they have released a Bing webmaster guideline document for the SEO people that cared about Bing to read.
Most SEO concepts are the same throughout search engines. Good SEO best practices are valid for most search engines. And in this 24 pages of information of Bing’s webmaster guidelines, after reading all of it, I will try to sum it up into 3 key bullet points below that may be unique to Bing:
1.Target Category Keywords that appear on the upper left of the SERPs. You want to make sure you appear on all of them that are good converting keywords for your business. People usually narrow down search results by adding in keyword modifiers and Bing suggest these so people do not have to think or type and may find it convenient to click. It is even placed on the top left sidebar where navigational menus people normally click on.
2.Optimize the Document Preview of your pages. All SEO people know that the Title tag and Meta description tag does not only help in the ranking process but if written well, these can be more compelling to click and increases CTR. Now aside from these two, Bing now has the Document preview which based on current observations it is pulling in the initial content found on the page. Thus your first few paragraphs would be ideal to write something very idea to click on.
Having your address and phone number which is a normal practice for Local SEO is a good thing since Document Preview will try to look for this information and place it in the preview window.
If you do not want this feature enabled, you can use the nopreview tag.
meta name=”robots” content=”nopreview”
3.Implement SEO Flash Best Practices. Bing has expressed their sophistication in their technology specifically stating this:
When titles and/or meta descriptions dont exist on an HTML page, at runtime Bing creates a best-effort caption from relevant external sources of reliable information to populate the caption with meaningful data for the searcher. Bing, in the effort to improve searcher experience and avoid empty captions, can even construct captions using keyword inbound link text from external, authoritative websites to help create basic captions where no publisher data exists.
Initially this sounds good. But sometimes any information based on other websites may give you a limited amount of control. Every business has enemies and sometimes even if the enemies are a minority, they can sometimes be the “noisiest” online and could be creating a significant amount of negative publicity about your business. You do not want Bing to show this information thus as a precautionary measure, always do Flash properly.
Everything else mentioned in their webmaster guideline whitepaper are all standard SEO best practices applicable to other search engines, such as good content, unique title tags and meta tags, avoid duplicate content, etc.
So if you know SEO already these are the 3 main differences above you might want to look at when optimizing for Bing.
Advertisers are looking forward to next year’s FIFA World Cup and Winter Olympics to save their industry from continued decline.
With the slowing world economy, advertising budgets are being squeezed from all sides, which led to a decline in world advertising spend. Even the bright light of advertising, online marketing dipped in the first quarter of 2009 by 5 per cent in the US.
With the slight exception of the ICC World Twenty20 cricket this year, major sporting events have been absent from the 2009 calendar, but 2010 brings the welcome return for traditional and online advertising companies to promote their brands at both the football world cup and the winter Olympics.
According to marketing forecasts from ZenithOptimedia, 2009 will see a 6.9 per cent decline in global advertising, but will start to recover with the advent of the great sporting events. The prediction is that advertising will grow by nearly two per cent in 2010, up to a monumental $463 billion.
ZenithOptimedia urged companies not to slash advertising budget if they wished to survive the recession: “In uncertain times advertising is often treated as a discretionary expense and cut early, despite much research that shows companies maintaining their ad expenditure in a recession come out of it stronger than those that do not,” reported The Daily Telegraph.
Digital media has a chance to capitalise on the decline of the advertising industry, with the benefits of cheaper and more effective online advertising gaining traction in the industry. Online marketing campaigns to promote the world cup in particular, are set to be extremely lucrative for top advertising markets, and will no doubt boost local advertising in South Africa also.
A flurry of new information released as part of Forrester research predicts a huge change of emphasis from traditional media to online advertising over the next few years. In particular, Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are due to double over the next five years according to the Forrester report.
In the US, digital marketing will become $55 billion industry by 2014, representing 21 per cent of the overall marketing spend. In the UK, online advertising spend already controls over a fifth of the overall advertising market, but the trend predicted by Forrester is that online will continue to flourish while other aspects perish.
The most interesting takeaway from the research is that overall advertising budgets will decline. Yep. With dollars moving out of traditional media toward less expensive and more efficient interactive tools, marketers will actually need less money to accomplish their current advertising goals.”
The message is getting through that online marketing can achieve the same as traditional media for less. A paradigm shift is occurring, with 60 per cent of advertising gurus ploughing money into digital media rather than the normal advertising avenues. Up to 59 per cent of the increase in advertising spend will be allocated to SEO and PPC.
PPC is currently much more prominent than SEO with most companies preferring to invest in paid search. However, as organic search starts gaining more widespread traction, more brands will turn to search engine optimization to drive traffic naturally to their websites. By 2014 the US will spend over $5 billion on SEO according to the Forrester research.
A study by Harris Interactive states that one-third of Americans find TV advertising to be more helpful in making purchase decisions than any other medium. According to the study, 37% favor TV ads, 17% favor newspaper ads, and 14% favor Internet search engine ads, while just 3% favor radio ads in making purchase decisions. Here is where radio gets competitive. In a response to the question, which type of ad do you tend to ignore the most, 46% said Internet banner ads are ignored while just 9% ignore radio ads.
Radio finally beats the Internet at something, even though most of radio’s ad dollars have found their way online and the stock prices of the radio companies have been decimated as a result. Not sure what this means for the radio companies and I doubt that ad dollars will make their way back to radio.
The study also stated that 17% of Americans ignore Internet search ads, which strikes me as odd given that in most instances, with contextual ads being the exception, both paid and non-paid search ads are only displayed as a result of a query by someone. So it puzzles me why someone would intentionally ask for an ad to be displayed then ignore it. They would look at the ad, see whether it is relevant, and if it is they would click on it, and if not, they would ask for another ad to be displayed through a second search. Nowhere in this process is the ad being ignored by the consumer. I doubt the owners of the survey would be savvy enough to differentiate between traditional online search ads and contextual online search ads, hence, their results are somewhat questionable.
Nonetheless, kudos to the declining radio industry for this win. I continue to be a big fan of radio and listen to it in both my car and at home and often find the ads helpful. The industry has staying power and will be with us for decades and probably for the next century. The same can’t be said for the stocks of these companies as most will surely be taken private, voluntarily or involuntarily
If you’re a website owner, then you probably already know that websites need plenty of love and attention. Then you have to think about how you use your website to get the best return on investment. Most companies pass the request on to the marketing team in the hope that they can work wonders in implementing a successful marketing strategy. This isn’t always the case, as normal marketing employees haven’t got the faintest idea on where to start to help market a website for the internet.
There is a phrase for one of the best parts of internet marketing, this is search engine optimisation(SEO). This is when a company makes changes to your website and a range of other strategies to help your website appear as high as possible in the listings in major search engines such as Google. Because search engines are still relitavely new in the world of business it can be difficult to find resources to help you, or even people to find who are willing to help. I can imagine there are not many people out there who even knew what SEO was let alone think that they needed it.
There are 100’s of people out there that claim to be someone who can help. Don’t be fooled by techincal talk from these guys as they don’t generally have the results to back up their claims. If you decide you need to look at marketing for your website then make sure the company you choose, are not scared to show previous customers or results. Always make sure you recieve testimonials from these customers to otherwise you could be sending an awful lot of money down the well and not getting much in return.
It’s a perfectly natural assumption, so if you think your Web developer (designer, master, or whatever other term he or she goes by) does or should understand Search Engine Optimization (SEO), you’re in good company. You’re wrong, but in good company.
It’s a simple fact, but critical to understand: The people building your Web site almost certainly do not understand how to optimize your site so that it will rank well in the search engines.
Please, Web developers, don’t write and tell me that you do understand SEO. After all, there are a couple of possibilities:
1.You actually do know SEO; I’m not claiming there are no SEO-savvy Web developers … just that they are a very rare breed
2.You only think you know SEO
Unfortunately SEO has become such a hot topic that Web developers now all say that they can handle your SEO for you. Firstly, it’s another great revenue source. Perhaps more importantly, though, if they don’t claim they can help with your SEO, another firm down the street will.
It’s simply not true, though. How do I know this? Well, I’ve worked with many, many Web designers, and have rarely found any with more than a rudimentary understanding of SEO (an “enough to be dangerous” level of knowledge). Even the ones who know it “well,” don’t know it that well.
In addition, in my role as an ecommerce consultant, I’ve worked with literally hundreds of businesses, large and small. Many of these businesses come to me after it’s dawned on them that perhaps their Web sites are not ranking well in the search engines because their Web designers actually know next-to-nothing about optimization.
But I’ve even had Web developers admit to me that they don’t know much about it. (“Yes,” the owner of a large development firm once told me over lunch, “we sell SEO services, but I can’t say we really know much about it.”) Furthermore, I’ve worked with Web designers on projects, providing them advice on how to optimize mutual clients’ sites, only to notice later that one of the services promoted on the designer’s Web site is, you’ve guessed it, Search Engine Optimization. I occasionally have designers come to me for training, when they have already been selling the service for some time.
Also consider this. Why should a Web designer understand SEO? SEO is actually a complex subject that takes a long time to learn well. I’ve been doing it for years, and still learn new things every day. SEO is difficult because the laws are hidden; the search engines don’t really want you to know too much about the subject, and they’re constantly changing the rules, too. It’s like being an engineer without fully understanding the laws of physics … and in any case, the laws change every Wednesday. So SEO is difficult, and takes a long time to learn well.
Web development is also a complicated subject. I know how to create Web pages … but I would never claim that I’m an accomplished Web designer! Yet for some reason we’re expected to believe that every Web designer is also an SEO expert.
Now, this is of more than merely academic interest, because if you think that your designer will get youir site ranked well in the search engines, you’ll be disappointed. And if you actually pay for the designer’s SEO services you’ll also be just a little poorer.
Achieving a high ranking in the search results at Google and other search sites is, for many websites, the primary means of attracting new visitors and increasing traffic. That’s why it’s important to optimize your site for search, using various search engine optimization (SEO) techniques. The better optimized your site, the higher it will appear in the search rankings—and the more traffic you’ll attract.
With that in mind, here are 10 SEO tips that you can use with any website, no matter what the site’s content. Follow the advice here and you’ll likely improve your ranking!
TIP #1: Improve Your Content
Ultimately, people visit a given website because it has valuable content. If the content isn’t any good, all the SEO in the world won’t create new visitors.
That’s why of all the SEO tips in the world, the one that has the biggest impact is improving your website’s content. It’s simple: The better your site is, content-wise, the higher it will rank.
You see, when it comes to search rank, content is king. Ultimately, the better search engines find some way to figure out what your site is all about; the higher quality and more relevant your site’s content is to a particular search, the more likely it is that a search engine will rank your site higher in its results.
So forget all about fancy keywords and technical META tags for the time being, and focus on what it is your site does and says.
If your site is about NASCAR racing, work to make it the most content-rich site about NASCAR you can; if it’s about aquariums, make it the highest-quality aquarium site possible. Don’t skimp on the content—the more and more relevant content you have, the better.
Here’s what you need to remember: SEO isn’t about technological tricks. It’s about making your site more useful to visitors—and that means providing the best possible content you can. Everything else follows from this.
TIP #2: Create a Clear Organization and Hierarchy
Here’s an important fact: Web crawlers for the major search sites can find more content on a web page and more web pages on a website if that content and those pages are in a clear hierarchical organization.
Let’s look at page organization first. You want to think of each web page as a mini-outline. The most important information should be in major headings, with lesser information in subheadings beneath the major headings.
One way to do this is via standard HTML heading tags, with the most important information in H1 tags, the next most-important in H2 tags, and less-important information in H3 tags.
This approach is also appropriate for your entire site layout. Your home page should contain the most important information, with subsidiary pages branching out from that containing less important information—and even more subpages branching out from those. The most important info should be visible when a site is first accessed via the home page; additional info should be no more than a click or two away.
TIP #3: Fine-Tune Your Keywords
Just as important as a page’s layout is the page’s content in terms of keywords. A keyword is a word or phrase that the user searches for.
In determining search ranking, the major search engines look to determine how important a keyword or phrase is on your page. They do this by seeing where on the page the keyword is used and how many times it’s used. A site with a keyword buried near the bottom of a page will rank lower than one with the keyword placed near the top or used repeatedly in the page’s text. It’s not a foolproof way of determining importance and appropriateness, but it’s a good first stab at it.
When various search engines examine your page, they look for the most important words—those words used in the site’s title or headings, those words that appear in the opening paragraph, and those words that are repeated throughout the page. The more and more prominently you include a word on your page, the more important a search engine will think it is to your site.
For this reason, you want to make sure that each and every page on your site contains the keywords that users might use to search for your pages. If your site is all about drums, make sure your pages include words like “drums,” “percussion,” “sticks,” “heads,” “cymbals,” “snare,” and the like. If your site is about dogs, include words like “dog,” “puppy,” “canine,” “beagle,” “collie,” “dachshund,” and such.
Try to think through how you would search for this information, and work those keywords into your content.
TIP #4: Tweak Your META Tags
A search engine looks not just to the text that visitors see when trying to determine the content of your site. Also important is the presence of keywords in your site’s HTML code—specifically within the META tag.
The META tag includes metadata about your site, such as your site’s name and keyword “content.” This tag appears in the head of your HTML document, before the BODY tag and its contents.
It’s easy enough for a search engine to locate the META tag and read the data contained within. If a site’s metadata is properly indicated, this gives the search engine a good first idea about what content is included on this page.
Fortunately, you can insert multiple META tags into the head of your document, and each tag can contain a number of different attributes. For example, you can assign attributes for your page’s name, a description, and keywords to the META tag.
You use separate META tags to define different attributes using the following format:
META NAME=”attribute” CONTENT=”items”NOTE
In the previous line of code, replace attribute with the name of the particular attribute, and items with the keywords or description of that attribute.
For example, to include a description of your web page, enter this line of code:
META NAME=”DESCRIPTION” CONTENT=”All about stamp collecting”
To include a list of keywords, use the following code:
META NAME=”KEYWORDS” CONTENT=”keyword1, keyword2, keyword3″
TIP #5: Solicit Inbound Links
Google got to be Google by recognizing that web rankings could be somewhat of a popularity contest; that is, if a site got a lot of traffic, there was probably a good reason why. A useless site wouldn’t attract a lot of visitors (at least not long term), nor would it inspire other sites to link to it.
So if a site has a lot of other sites linking back to it, it’s probably because that site offers useful information relevant to the site doing the linking. The more links to a given site, the more useful it probably is.
Google took this to heart and developed its own algorithm, dubbed PageRank, which is based first and foremost on the number and quality of sites that link to a particular page.
If your site has a hundred sites linking to it, for example, it should rank higher in Google’s search results than a similar site with only ten sites linking to it. Yes, it’s a popularity contest, but one that has proven uncannily accurate in providing relevant results to Google’s users.
And it’s not just the quantity of links; it’s also the quality. That is, a site that includes content that is relative to your page is more important than just some random site that links to your page. For example, if you have a site about NASCAR racing, you’ll get more oomph with a link from another NASCAR-related site than you would with a link from a site about Barbie dolls. Relevance matters.
So when it comes to increasing your rankings at Google (which is, far and away, the largest and most important search engine), you can get a big impact by getting more higher-quality sites to link back to your site.
There are a number of ways to do this: from just waiting for the links to roll in to actively soliciting links from other sites. You can even pay other sites to link
back to your site; when it comes to increasing your site’s search ranking, little is out of bounds. But however you do, increasing the number and quality of inbound links is essential.
TIP #6: Submit Your Site
While you could wait for the each search engine’s crawler to find your site on the Web, a more proactive approach is to manually submit your site for inclusion in each engine’s web index. It’s an easy process—and one that every webmaster should master.
Fortunately, submitting your site to a search engine is an easy process. In fact, it’s probably the easiest part of the SEO process. All you have to do is go the submission page for each search engine, as noted here:
•Windows Live Search: search.msn.com.sg/docs/submit.aspx
As easy as this site submittal process is, some webmasters prefer to offload the task to a site submittal service. These services let you enter your URL once and then submit it to multiple search engines and directories; they handle all the details required by each search engine. Given that many of these services are free, it’s not a bad way to go.
TIP #7: Create a Sitemap
Here’s something else that you can submit to increase your site’s ranking: a sitemap. A sitemap is a map of all the URLs in your entire website, listed in hierarchical order. Search engines can use this sitemap to determine what’s where on your site, find otherwise-hidden URLs on deeply buried pages, and speed up their indexing process. In addition, whenever you update the pages on your website, submitting an updated sitemap helps keep the search engines up-to-date.
The big three search engines (Google, Yahoo!, and Live Search), along with Ask.com, all support a single sitemap standard. This means you can create just one sitemap that all the search engines can use; you don’t have to worry about different formats for different engines.
Your sitemap is created in a separate XML file. This file contains the distinct URLs of all the pages on your website. When a searchbot reads the sitemap file, it learns about all the pages on your website—and can then crawl all those pages for submittal to the search engine’s index.
By the way, the new unified sitemap format allows for autodiscovery of your site’s sitemap file. Previously, you had to notify each search engine separately about the location of each file on your site. Now you can do this universally by specifying the file’s location in your site’s robots.txt file.
While you could create a sitemap file by hand, it’s far easier to generate that sitemap automatically. To that end, many third-party sitemap-generator tools exist for just that purpose. For most of these tools, generating a sitemap is as simple as entering your home page URL and then pressing a button.
The tool now crawls your website and automatically generates a sitemap file; once the sitemap file is generated, you can then upload it to the root directory of your website, reference it in your robots.txt file, and, if you like, submit it directly to each of the major search engines.
TIP #8: Use Text Instead of Images
It’s important to know that today’s generation of search engines parse only text content; they can’t figure out what a picture or video or Flash animation is about, unless you describe it in the text. So if you use graphic buttons or banners (instead of plain text) to convey important information, the search engines simply won’t see it. You need to put every piece of important information somewhere in the text of the page—even if it’s duplicated in a banner or graphic.
So if you use images on your site, which you probably do, make sure that you use the ALT tag for each image—and assign meaningful keywords to the image via this tag. A searchbot will read the ALT tag text; it can’t figure out what an image is without it.
TIP #9: Update Your Content Frequently
It pays to constantly update your site. Because most searchbots crawl the Web with some frequency, looking for pages that have changed or updated content, your ranking can be affected if your site hasn’t changed in a while. So you’ll want to make sure that you change your content on a regular basis; in particular, changing the content of your heading tags can have a big impact on how “fresh” the search engine thinks your site is.
TIP #10: Know Your Customer
This final tip is a piece of business advice I’ve been hawking for the past two decades. Everything you do in business—or on your website—should come in service to your customers. You don’t develop a new product just because you have the capability; you do it because it’s something your customers want.
To that end, knowing what your customers want is the most important part of your business. If you know your customers, you can develop a website that they will want to visit—and that search engines will want to rank highly. Know what your customers want and you’ll know what kind of content to create, and how to present that content.
And because SEO starts with your optimizing site’s content, the better and more relevant that content, the higher your site will rank with Google, Yahoo!, and the other search engines.
Know your customer, and everything else follows.