A new report from CNN International has found that consumers respond best to multi-platform advertising which combine the best of traditional and online advertising.
Cross-platform advertising offers marketers the best of both worlds, combing the conventional clout of television with the effervescent buzz of digital media online. The most effective advertising campaigns according to CNN are those that can yoke the strength from both platforms to encourage people to buy into the brand.
CNN’s Cross-platform Advertising Study on Effectiveness and Engagement (CASE) involved a dual monitoring of market penetration through a comprehensive online survey and biometric assessments. Candidates were asked to wear a “smart vest” to monitor their heart rate, respiratory rate and body movement during a television screening.
The report showed a high cross over between the two media platforms. Adverts with a call to action have enjoyed success by promoting a teaser on television with a follow up advertisement online.
The results from the scientific investigation found that advertising breaks increased engagement in viewers by up to 10 per cent. Contrary to popular belief, consumers do not switch off during when their programmes are interrupted by advertisements. The study also introduced eye-tracking technology which found that viewers responded well to video content on websites, taking between 66 to 80 per cent of their attention.
According to CNN International’s senior vice president of research, Didier Mormesse, with a combined TV and online advertising approach: “an advertiser can markedly increase campaign recall, leading to positive shift in brand attitudes,” reported bizcommunity.com.
Television adverts in isolation had a 20 per cent chance of being recalled by viewers, but with the addition of internet advertising or mobile marketing, this figure rose to 33 per cent.
The imminent death of SEO has been a hot topic amongst SEO professionals for quite some time now. Some SEO professionals worry that their careers are in jeopardy since search engines are continually making improvements to their technologies. Search engines are in the process of completely revamping their ranking strategies to fight spammers and improve user experience. For example, Google is currently improving intent and behavior-based search in order to provide more relevant search results. So what does this all mean for the future of SEO? Is the death of SEO an inevitable outcome of the advancement of search engines?
People have been predicting the end of SEO since the very beginning. While it’s certain that things on the SEO front are always changing and that search engines are getting smarter, SEOs will continually adapt to these changes just as they have in the past. As long as search engines list websites without requiring the websites to pay a fee, SEO will exist.
Google’s Improvements and What They Mean for the Future of SEO
In the quest to fight spam and improve user experience, Google is in the process of implementing a series of changes in behavior and intent-based search. Every person who conducts a search for a particular term will have different results based on their location and search history. As a result of these changes, search engine optimization have to switch from only targeting keywords to focus more on increasing traffic and conversions. A possibility is that link building will become far less important in the future of SEO because Google will determine the value of a website based on how visitors engage with it. The ultimate goal of websites will be to provide compelling content that entices visitors to read, share, bookmark, and so on.
Social input through voting is another feature that search engines are tinkering with in order to provide user-controlled rankings. Search engine users might have the chance to vote for sites they like and sites will get ranked based on such votes. The model will be similar what’s seen on social voting sites like Digg and Reddit. Of course, search engines will have to find a way to ensure that votes are made naturally in order to prevent black hat SEOs from fooling the search engine bots.
Google and other search engines are raising the bar in SEO. Initially, this will make it harder for SEO professionals to do their job but the end result is positive. Spammers and black hat SEOs will have more difficulty succeeding in their unscrupulous efforts and search engine users will be provided with content that is more relevant.
Humans, Not Machines
As always, the aim of webmasters and SEO professionals should be to appeal to humans. People spend so much time trying to trick the search engines that they forget who they are ultimately serving: people! Your site should be optimized but your priority should always be to fulfill needs and provide solutions. Considering the direction that SEO is going, human actions and behavior will ultimately determine rankings. Your SEO success depends on your ability to engage people through great content and social media marketing
Its official according to Google, Canada’s Coolest Company is Fresh Traffic in Winnipeg, the search marketing and web optimization firm who’s CEO came to Winnipeg in August 2007 to search the potential of setting up office.
Now settled in the Canwest Building on Portage Avenue Winnipeg, Fresh have started to be an integral part of business life in the Manitoba province.
Other accolades this year included being voted top SEO company by search magazine twice and the staff at Fresh Traffic recently came out on top as Guitar Hero wizards at tenant appreciation day played on the 470 sg ft courtyard TV screen.
How Can a Domain Help Attract Free Traffic?
If you want to be found on the search engines by local people searching by city and industry trade, example here for Winnipeg, www.WinnipegYourTrade.ca as we call it, then a Winnipeg Domain could help.
A couple of examples of www.WinnipegYourTrade.ca would be
Today’s competitive online marketplace makes it increasingly difficult to be found by people searching for information. Investing in a quality keyword name is an effective and long lasting marketing strategy.
Meaningful keyword names are easy to remember and can give you a great marketing edge. They help produce a regular flow of potential customers to your site. This makes your marketing efforts less expensive and more efficient.
Most “Web Traffic” experts will tell you a successful search engine strategy should include a web address that contains the keywords or phrase that people use to find your product or service. Your web address should be relevant to your website content and descriptive of your business or industry. Search engines get smarter every day and many prefer websites that display total relevance. There are many other things you’ll need to do to optimize your website, but every bit helps.
Make Your Web Address Sell for You
I was browsing one of the internet marketing forums the other day, and stumbled on a thread titled “What happened to the 4 pillars of Internet Marketing?”.
For those of you who don’t know what the 4 original pillars of internet marketing are, here’s a quick recap:
1. Product. Product is very important, I mean, that is what you are selling, right?
2. Price. 95% of all the selling propositions are being turned down because of the price. Probably this is the reason 1$ trials work so well.
3. Promotion. Traffic, Copywriting, PPC and basically anything related to generating traffic and driving leads.
4. Place. You can’t go to a synagogue and try to sell pork chops. I mean, you can, but…Trust me, you don’t want to. *Hint: big rocks and your head.
Those are the 4 pillars of internet marketing, according to the old school Gurus. However, world is rapidly changing, and we must keep up with it.
Those pillars no longer apply when it comes down to 21st century’s internet marketing industry. They probably still do when selling tea or rice, but when it comes to sophisticated customers who shop online, nahah! Different approach is required!
After taking a cold hard look at the internet marketing industry today as we know it, I have created a new internet marketing pillar blueprint. I am not saying this is going to go global right away, but I do believe it what is needed to be done, if you want to build a profitable internet marketing business.
1. Traffic. You can say it goes under promotion, but Traffic is not about promotion anymore. Today, when the customer gets destructed so easily, traffic has became more about grabbing attention. If you know how to grab person’s attention when he is surfing the web, you got traffic!
2. Conversion. Internet Marketing is all about conversions, are you kidding me? Capture pages, click through rates, bounce rates etc. Everything is needed to be tested, modified, customized and tested some more!
3. Growth. Growth applies to you, the person behind the product. The only way you can be providing more value and getting more sales is by growing. Not in height, but in mind. Growing your knowledge base and raising your personal value through the roof.
4. Content. This is actually an inevitable byproduct of growth. Providing quality content is what is going to separate you from the spammers, self promoters and uneducated newbies who have no clue how to market online.
This is my personal view on the 4 new age pillars of internet marketing. You can support me, or you can dispute me, the choice is yours and comments are welcomed, however, remember that marketing isn’t about you or your product going viral, it is always about the consumer.
I’m not sure why some Winnipeg companies are frightened of the Internet over traditional media. They are clinging to an old business model. Some of these traditional media have come to monopolistically control everything, and thereby get 100% of the profits.
They don’t look to the future, they look to the past. They don’t embrace change, they fight it.
With the net the public have the power to obtain what they want, when they demand it, and most importantly the power to choose what they want without buying the full package.
Winnipeg change is HERE
Winnipeg based Fresh Traffic Group – one of the worlds leading Internet Search Marketing companies – today announce that they have acquired two Canadian web companies – Betop Internet Marketing and Red River web design – to operate under the Fresh Traffic umbrella.
Jerry Booth CEO of Fresh Traffic says “Having in house graphic and web designers can only help further the services already offered by Fresh. We can now build websites for our clients using all the good practices usually missed by other web design companies, that together with award winning search engine optimization and Internet marketing, will make for a very strong end product.”
The company started to relocate their headquarters to Winnipeg in September 08 with the goal of having the US & EEC offices acting as satellites. The latest acquisitions will only strengthen the Winnipeg, Canada link.
If you happen to look around, even slightly, you’ll learn that there is no “quick fix” when it comes to Search Engine Optimization. It’s an investment in yourself and your website, wherein you hope your content is better than the next guys.
But if you own the goose that lays the golden egg in your market niche, how can you possibly wrangle your way to the top of Google to shout out to the land? The tried, and true, SEO; correctly performed and implemented, and practiced will drive you there. But just like a journey of 1000 steps starts with the first, so does the journey to the top of the Search Engines starts with day 1 and building your site with proper coding, and SEO practices in mind.
In the first 30 days you’ll be noticed by the spiders, as they crawl your content and start finding where you fit into the billions of already indexed pages out there.
In the first 60 days, if you’ve built your site properly and have had optimization done onsite, you’ll start to see yourself climbing “the ladder” in your market niche. You may already start to make brief appearances in the top 20, exciting times for a new business.
Nearing the end of your first 100 days of properly constructed, and optimized site, your site will start to hang around consistently in the top 15 or so, top 10 if the search engines love your site, and perhaps top 5 if your market niche is that particular.
All in all, the first 100 days of a newly constructed, optimized site, can be viewed as a beginning benchmark to your strength within the index. If you’ve followed the rules, been properly optimized, you’ll enjoy the fruits of your labours and investments for a long time to come.
Magic! Mysticism! Mystery!
Nope, guess again. Search Engine Optimization, is to a lot of people, full of magic and mystery. It has none of these qualities, yet when it’s done right, it can definitely provide the illusion of it.
Proper SEO, can change a companies future, drive internet marketing and sales, give that needed visibility for your campaign race, and more! When the rules are followed, and the steps are taken, it can be magic.
That being said, there’s the black magic out there of course. The not so legal tricks, cloaking, hiding text, keyword stuffing, just to name a couple. The temptations for fast results, often come with the just rewards, barring of your site, to outright banning your site from the index.
In the end, the good guys win, and the bad look for a new way to use their tricks.
Which hat will your hero wear?
What does SEO, American Idol and Hell’s Kitchen have in common?
Nothing really apart from the leading men are all Brits.
You have Simon Cowell the cocky straight talking British judge who just tells it as it is on Idol and other shows,and he is usually right. He also just happens to makes millions of dollars do so.
Then theirs Gordon Ramsay, the F Word expert chef in Hells Kitchen who curses more F’s B;s and C’s explicits in a 30 minute cook show than most people hear in a month.
Then you have Jerry Booth a World Renowned SEO Expert who has been called a mix of both the above.
I met Jerry over 9 years ago, I have worked with him on numerous occasions in that time with large and small clients worldwide, is he like the above? ABSOLUTELY.
Hot headed, quick tempered, impulsive, impatient and impossible. Hates taking orders, fearless, energetic, gloriously independent, wonderfully ambitious and eternally hungry for a new adventure.
There is of course, an element of truth in all this but there’s a lot more to the story. We’re talking about a wise thinker and careful planner, someone with amazing willpower and initiative, but above all that he is a WINNER.
So if you love Cowell and Ramsay, You’ll love Jerry, no ego’s get stroked,a few dented maybe, he treats everyone the same, I have been in his presence when telling some very famous people who most would be clambering for autographs, pictures or even fainting in there presence just exactly what he thought with explicits included.
The world is full of talkers, but not many do the walking too, here’s 3 that do.