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Winnipeg Free Press Archives – No Thanks

Mar 25, 2009   //   by freshtraffic   //   internet, newspaper, Winnipeg  //  Comments Off

Archives of the Winnipeg Free Press for a $100 a year or $3.99 per day, No Thanks.

You would have thought by now that the Free Press might just have learned something, obviously not, yet again they are going back to the well of winnipeggers to try and extract more revenue, is this because the over priced advertising they churn out is suffering and ineffective?

Any person who uses the Internet today can find all they need to know for free, you can trundle through hundreds of newspapers archives from around the world, download your favorite video clips and programs, read and watch news live as it happens, even do your banking, shopping, pay bills and learn for Free.

You could take a very safe bet that most stories the Winnipeg Free Press has to offer have also been covered by some other newspapers in some format or other, so why pay?

So come WFP it is time to give something back to the loyal people of Winnipeg for a change, no more raping and pillaging, you have had 100 years of that, do as your name says, give the people of Winnipeg some FREE PRESS

Traditional Media, Time to move your Butts

Mar 25, 2009   //   by freshtraffic   //   magazines, newspaper, radio  //  Comments Off

In a pure business sense think about the old American railroads. They were huge in their day, but, with the advent of cars and highways, they have lost their broad-base relevance. We’re in the same place with newspapers and magazines right now. In one sense the Net is the automobile that is taking over from the railroads.

People are switching over to online for their entertainment and news”. People aren’t just switching, they’re consuming more – both online and traditional print, TV, radio. The traditional media sources are ‘floundering’ somewhat, however there are always signs of bouncing back.

Our ability as humans to move reasonably freely about the Earth opens up a world away from a computer. We can play sports, go to the beach, shop, drive cars and even fly to far off destinations. At each point of the journey the marketer would like to reach us, and whether travelling, shopping, driving or just living, there is an opportunity for them to engage with us in a meaningful way via many varying communication platforms

All aspects of advertising including television, radio, magazines, print websites, blogs, email, direct mail, telemarketing, in-store advertising and promotions, event sponsorship, conferencing, concerts, product samples and even whisper marketing have their time and place

Is Traditional Media Dead? Not Yet – 10 Uses For Newspaper

Mar 25, 2009   //   by freshtraffic   //   Media, New Media, newspaper  //  Comments Off


With the advent of citizen journalism, blogging, twitters, youtubers and the overall fragmentation of news, traditional media is trying hard to find new ways or not being irrelevant. Here are 10 new uses for newspaper:

1. Deodorize food containers. Stuff a balled-up piece of newspaper into a lunch box or thermos, seal it, and let sit overnight.

2. Ripen tomatoes. Wrap them individually and leave them out at room temperature.

3. Pack delicate items. Wrap frames and figurines with several pieces of newspaper, then crumple the remaining sections to fill extra space in the box.

4. Wipe away tough streaks on glass. Use newspaper with cleaning fluid to clean mirrors and windows.

5. Preserve antique glass. Some older frames have finishes on the glass that can be damaged by cleaning solutions. Remove smudges by rubbing with newspaper dipped in a solution of one part white vinegar and one part warm water. Let air-dry.

6. Dry shoes. Place crumpled paper in them overnight.

7. Wrap gifts. Use the comics to wrap a child’s birthday gift, or try the wedding announcements for an engagement gift.

8. Create a home for slushy snow boots. During the winter, keep a pile of newspaper near the entryway. When your little snowmen and -women come home, they can toss their winter wear onto the newspaper instead of creating puddles on the floor.

9. Prepare a garden. In the fall, mow a patch of lawn to make room for a dedicated bed. Cover it with four layers of newspaper, then a four-inch layer of shredded leaves or bark mulch. Hose it down. Come spring, the compost blanket will have smothered the grass roots, and the bed will be primed for planting.

10. Keep the refrigerator vegetable drawer dry and free of smells. Line the bottom with newspaper.

Who said that newspapers are dead? The above proves that they can be really useful in daily life.

Barack Obama – The Online Tips

Mar 19, 2009   //   by freshtraffic   //   obama, online marketing, seo  //  Comments Off

Okay Time to Tell and we know better than most :-)

1) Never be over confident : Uphold some modesty and keep in mind that it doesnt matter how good things look for you now, there is much more work to continue.

2) Don’t keep all your targeted terms in one basket : Barack Obama knew that to win an election meant campaigning in a multi-tiered fashion. You can’t target just one region. You must keep hold on every segment of your market in terms that they can understand.

3) Begin early : It was 2 years before Barack Obama became President that he started campaigning for it. For Online, age is a factor. Start up early and hold a top position.

4) Newcomers can beat old veterans : First it was Hillary Clinton then it was John McCain. Just because the other guys have more experience doesn’t mean that the guy with new ideas can’t come out on top.

5) Don’t spend all your time in areas you know you’re going to win : You must target the swing states – that is, there are segments of the marketplace that can go your way or move closer to your competition. Focus on those segments and make a strong case for yourself.

6) Build up a team that covers up for your weaknesses : Obama selected Biden which made a big difference. All Obama where lacked, was in experience which was make up by his running mate. Build up your team in a similar manner and lead ahead.

7) Be positive : It doesnt matter what the enemy throws at you, stay positive and be focused. Always have a ray of hope.

8) Change : Make sure that if you offer change that it is change we need.

Remember, SEO is not a zero sum game. Barack Obama and Online team have lessons to teach us all – about Search Engine Optimization and about life.

Using Your News To Drive SEO

Mar 13, 2009   //   by freshtraffic   //   internet news, newspaper, seo  //  Comments Off

With more than 70 million people getting their news online every day, your news is about more than just reaching the media.

Your news can be a powerful tool to directly reach the millions of people searching for information online, drive traffic to your website and maximize your online visibility.

News search engines like Yahoo! News and Google News offer a great way to direct targeted traffic to your website and help you generate awareness about a topic or your company.

Emerging Online Marketing Trends

Mar 11, 2009   //   by freshtraffic   //   internet marketing, online marketing, online shopping  //  Comments Off

It’s always been known that America is primarily a consumerist market. But, even now Americans are dedicated consumers. And, the Web makes it easier and faster to track, and then bag, the goods.

Even with living with a devastating economy, we’ll still find ways to happily buy stuff. We won’t stop.

So, flagging emerging consumer trends is the lifeblood of any business. Consumers can pile into a fad quickly, and leave just as fast.

Two must-watch trends rippling through the consumerism this year bear watching: chic frugality and the greening of older goods.

Booming online shopping and research tools speed the frugality process, especially as small, mobile devices make the Web easier to navigate. The result is a giant communication tool for sharing consumer information and low-cost goods.

According to one survey, 80% of consumers say they’re shopping online to save money.

80%!!

What with the 24/7 market of the web, it’s best to be your targets first, and only stop.

Multiple Online Marketing Efforts Can Succeed

Feb 25, 2009   //   by freshtraffic   //   conversions, marketing, online marketing, ROI  //  Comments Off

If business owners want to gain a competitive edge online in 2009, a comprehensive strategy is the way to go.

Businesses of any size will succeed with online marketing – and blow past the competition – by focusing on multiple fronts at one time to deliver the most favorable ROI.

The Internet offers a dizzyingly array of services, everything from search engine optimization and link building to paid search, banner advertising and video marketing. Each has merit and can improve profits.

How could it make any sense to let them operate as silos?

We tie these and other services together in what we call the Battle Plan. To get the best results, you need to hit your target market with everything you have available.

Regardless of what you call it, a Battle Plan approach requires a good deal of coordination that can become a way of life with practice.

Here are 8 tips to help you get started:

1. Cultivate Teams.

A plan on paper won’t work in reality if the people involved can’t cooperate. Long before our Battle Plan took shape, we made sure to involve the entire staff in team building exercises, contests and social outings. We also have regular staff meetings and hold internal mini workshops so each service line can let everyone else get a sense of what they do.

2. Nail Down Processes.

Yes, it can be tedious, but only good things can happen when everyone follows the same system.

3. Achieve Excellence.

It’s not always easy to define quality, but you need to continually provide exceptional service in each area. Our Battle Plan would suffer enormously if one service dropped the ball. In the military, for example, ground troops would fail more often without air support.

4. Think ROI.

At the end of the day, it’s about leads and sales. Time and time again, we’ve managed through SEO to achieve high rankings and traffic. Unfortunately, the website we inherit sometimes lacks clear Calls to Action. Adding a well placed, unique phone number or a special offer can work wonders.

5. Track and Adapt Conversion Opportunities.

Calls to Action can appear just about anywhere. With the basic website design, you may have any number of response forms or buy/call signals. Similar or different ones may be developed for paid search or video marketing campaigns. In our case, we learn from what each area is doing and adapt or repeat their Calls to Action. In other words, lead forms that work for video may perform as well or better in paid search.

6. A Central Project Manager Is Essential.

Obviously, plenty of work must happen behind the scenes. Yet, it’s also critical to have a project manager in place for each program to keep the lines of communication open. The project manager is in a good position to make sure everyone – from internal staff to clients – is on the same page and up to speed.

7. Share Data.

I’ve hinted at it already, but shared information is paramount to a comprehensive approach that crosses multiple disciplines. For example, when a SEO specialist gets a top ranking on Google, that information must get in the hands of a paid search expert who can help decide if an ad should be paused or continued depending on whether branding or conversion objectives are being met. You can exchange data from many areas – paid search ads, landing pages, banner ads, meta descriptions, inbound link anchor text, video marketing campaigns and much more.

8. Reinforce Efforts.

You have to find ways to stay in touch with prospects. For us, one of the easiest is an opt-in e-mail marketing system. I’m dumbfounded by the number of companies that I hear about that don’t consistently use structured emails to follow up with different types of leads. Sometimes businesses do send emails, but it’s not always well planned. Why not craft automated messages for designated dates, such as 7 days, 30 days and 60 days out from the first point of contact?

In today’s economy, at the moment in time someone is searching for what you offer, how fiercely are you competing to be found?

Consumers Are Going Online

Feb 25, 2009   //   by freshtraffic   //   Uncategorized  //  Comments Off

I spoke with Jerry Booth, President and CEO of Fresh Traffic Group about some things that can not only give those spots to advertisers, but earn eCommerce sites some extra money.

First we talked about how the current economic situation is driving more consumers online as opposed to in-store. Jerry cited an AdAge piece stating that Web sales were growing at five times the rate of brick and mortar stores, a trend that the economy will no doubt fuel further. “The Web represents an unprecedented choice for today’s consumer – a broader spectrum of product options, features and prices to compare than physical stores offer,” says Jerry. “The sheer time savings, and the saved transportation cost make the Web an increasingly preferred venue in which consumers are shopping.”

“From the retailer side, the economy is clearly causing brick and mortar chains to evaluate the profitability of every store, and close those that are under-performing,” he continues. “It’s hit everyone from Best Buy whose Web growth outpaced in-store sales to Starbucks. For the consumer, fewer stores is another driver to the Web.”

SEO Friendly Coding

Feb 20, 2009   //   by freshtraffic   //   CSS, internet strategy, website principles  //  Comments Off

There are simply too many benefits to using CSS (cascading style sheets) to ignore. Is your page code long and difficult to read? Is it increasingly harder to find that line to tweak your pages layout or appearance? Cascading Style Sheets will help improve your websites efficiency, and it will be easier to read for search engines. To a search engine, a website that is coded in CSS says several things about your company: you embrace foward technology and that your content is modern, up-to-date and relevant. Using Cascading Style Sheets is one of the best Search Engine Optimization methods to creating a web site, it is candy to Search Spiders.

A Cascading Style Sheet is a method used to give web designers more control over the style of each page — allowing them to customize each paragraph, title, header, or bulleted list. CSS gives you the ability to specify font, size, and color of anything you want without having to repeatedly insert specific lines of code.

A few key points to using CSS to help optimize your website are:

1. Using regular HTML codes to define things like font tags can be very cumbersome. It inserts extra unnecessary code into the source code of your website, making it more difficult for the spider to crawl your site. Search engine spiders won’t just read the content that shows up on your site, they read every single line of code. You don’t want to pollute your source code with excessive HTML.

2. In a nutshell, CSS can do everything HTML can do, only better. Instead of placing the style tags (for fonts, backrounds, colors, etc.) in the actual code, it is placed in an external file. A simple and brief statement is placed in the source code to call to that external file where all your bulky style codes are laid out leaving your page clean and simple.

3. The use of Cascading Style Sheets will also allow preloading of your website into your browser. The basic elements are carried forward through any page you visit. This is optimal for search engine spiders, they want to read through your website as fast as they possibly can. With CSS, you can have all the effects you want without slowing down the search engine spiders you are striving to impress.

4. Give your website a diet plan! Converting your old HTML layouts to CSS can typically cut anywhere from 25 to 50 percent off of page size. They give you the added benefit of simplified, adaptable structure and the separation of code in a presentation.

5. One of the most instantly rewarding benefits of Cascading Style Sheets is that they are a huge time saver. Code it properly once, and never again. Let’s say for example, your site is coded with HTML; the header on each one of your sites pages is written in blue text. One day you decide you want to change the look and feel of your site and you want to change the headers from blue font to a bold black. With an HTML website, you have to go through each page and physically change each header. Depending on the size of your site, that could be very time consuming. with a website written with CSS, you simply open that external file, change the header tag color from blue to black and your job is done That one change will automatically update every header without you having to manually change each one.

Petsecure Pet Health Insurance Engage Fresh Traffic Group for Search Engine Marketing

Feb 17, 2009   //   by freshtraffic   //   ecommerce, pet insurance, search marketing, seo  //  Comments Off

Petsecure Pet Health Insurance, Canada’s leader in pet insurance, has announced that they have engaged the services of Fresh Traffic Group to drive qualified sales leads to their website and strengthen their brand online.

“Since undergoing a major rebranding of Petsecure in early 2008, we have seen a noticeable difference in how people are finding us online. We identified our placement on the search engines as one of the major areas to invest for this years marketing budget. We understand that to achieve high placement on the search engines, the best approach is to hire an SEO expert to consult us on the optimum way forward online,” says President of Petsecure Randy Valpy. “We were pleasantly surprised to find that a former Director of Google UK was headquartered right here in Winnipeg. We are confident that by engaging his company we can regain our position as leaders online for pet insurance in Canada.”

Comments Fresh Traffic President Jerry Booth, “We are always proud when we have the opportunity to work with industry leaders. We hit it off immediately with the management team at Petsecure, and we are confident that we can help them restore their position as leaders online. We often meet with companies who have placed a great deal of accountability in their IT departments or web designers to handle the task of marketing online. The reality is that SEO is a completely different skill set than that of an IT professional or web designer. This is why we welcome the opportunity to work with a company like Petsecure who value the importance of our service. We are excited to show them the results that come with engaging the expertise of a company dedicated to search engine marketing.”

About Petsecure Pet Health Insurance.
Petsecure Pet Health Insurance, the core brand of SecuriCan General Insurance Company, is 100% Canadian-owned and operated. It is Canada’s first and leading pet insurance provider, helping to provide the best care for dogs and cats, and peace of mind for Canadian pet parents since 1989. Their signature member package, Secure For Life™, provides comprehensive accident & illness coverage, routine care for pets, plus member benefits including dental, alternative care and more.

For further information on Petsecure, please visit their web site at www.petsecure.com or contact Mika Sanson, Manager, Marketing & Communications at: 204-942-2999 ext. 7297, msanson@petsecure.com

About Fresh Traffic Group – www.freshtraffic.ca

Fresh Traffic Group, operated by former Director of Google UK, Jerry Booth, specializes in organic search engine optimization (SEO) and search engine marketing (SEM), helping company websites to place high on the pages of the major search engines such as; Google, MSN and Yahoo. The company is headquartered on the 16th floor of the CanWest Global Building in Winnipeg, MB Canada.

For further information or to book an appointment to meet, contact: David Guspodarchuk, Sales Manager, 204-942-4200 ext. 2225, david@freshtraffic.ca

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