Playboy restructuring print and online content

As part of the restructuring, the company will consolidate its print and online operations in Chicago, keeping a “small editorial and sales presence in New York,” but it expects to sublet its existing office space and move some licensing, editorial and publishing positions to Chicago — a move that is likely to lead to more layoffs.

The company promoted Jimmy Jellinek, previously division senior vice president of digital content, to editorial director of combined print and online content. That appointment was first reported by The New York Post on Thursday. Jellinek, former editor in chief of Maxim, will report to Hugh Hefner and be based in Chicago. Chris Napolitano, former editorial director of the magazine, will now serve as editor at large based in New York, as family obligations have prevented Napolitano from making the move to the Windy City.

Print Media an Endangered Species

Do people read the newspaper anymore? That is the question many newspaper publishers across America are asking themselves on an ever more frequent basis.

According to a recent article published in PRWeek Magazine, the outlook for newspapers is going from bad to worse. Barraged from all sides by online community websites like Craigslist.com which offer free local classifieds, to pay for ad sites such as Autotrader.com which offers ads for new and used cars and Realtor.com which offers over 3 million home listings nationwide, classified ad revenue is quickly drying up for the traditional newspaper.

The numbers are not looking good for the largest players in the industry. At Gannett, the largest U.S. newspaper publisher as measured by total daily circulation, its USA Today advertising pages are down 17% while real estate ads in its community papers are off 20%. News Corp is also feeling the pinch with Dow Jones classifieds down 14% and overall ad revenue has fallen 20%.

Even the most famous paper in the world, the New York Times, has fallen on tough times as earnings per share for parent company New York Times Company have dropped by more than half in the second quarter.

The future does not look any brighter for newspapers as a report by Fitch Ratings states. “As participants gain comfort with online media, they will be less likely to return to the print product in the future.”

To their credit, most major newspapers have created online editions to compliment their traditional print publications, but so far, the newspaper industry has not yet come close to making its rising online ad revenues equal to their falling print ad revenues. As PRWeek put it, if this trend continues, newspapers may end up going the way of the “horse and buggy in the new media Daytona 500.”

President Barack Obama's Inaugural Address

President Barack Obama’s Inaugural Address
[youtube=http://www.youtube.com/watch?v=3PuHGKnboNY&hl=en&fs=1]

Tuesday was truly a historic day. I won’t be trite and opine about what I think it means for the millions of Americans who have suffered discrimination over the years — only they can understand how significant January 20th, 2009 was. But the truth is, it was significant, perhaps one of the most significant days in American history.

Google Guy in Winnipeg

It must be Winnipeg, Manitoba’s best kept secret having a former Google Director here in the city. While company’s struggle with the economic downturn to keep their businesses afloat, others are flourishing with there online presence. While a recession looms, online sales were at a all time high in December in Canada.

According to Forbes magazine, a Page 1 ranking with Google is the holy grail for any business.

So why then isn’t every business in Winnipeg knocking down the doors of the offices of the Google Guy here?

He has made millions of dollars online for companies worldwide, helped governments get elected and made millionaires out of one man band businesses.

What was he thinking setting up a head office in Winnipeg?

I spoke with the Ex Google Guy who sold out in 2004 to the search engine. I asked what he saw in Winnipeg to make him move here.

Opportunity he tells me and lots of it, but the people here don’t realize it yet. You have large, well-respected corporations here with very limited web presence, websites that could be monetized in abundance, all with low overheads.

So why aren’t people knocking down your door?

I think they are a little backwards when it comes to the Internet. They are stuck in there old fashion ways and traditional media, with like minded people that have no expertize apart from what they read about on forums or books. Google doesn’t tell you how it works in books or forums, that’s why there are very few REAL experts out there.

We only take one client in each niche market and we don’t advertise that much, the people that know KNOW.

Everywhere web designers, students, copy writers, guys who have been on a 3 day SEO course are jumping on the gravy train because they can see big bucks to be made. All of a sudden all these firms are experts on the Internet, but do they have the client’s best interest in mind. It’s a joke really but that’s life.

Winnipeg is the jewel in the crown. Cream always rises to the top:-)

Yahoo joining Internet with TV

The Internet and the television have circled each other for years, but the timing was never right for them to form a serious relationship.

Now with Yahoo playing matchmaker, their union promises to flower in a big way.

The Sunnyvale Web portal, with the help of Intel, made one of the bigger splashes at the Consumer Electronics Show in Las Vegas earlier this month with the full unveiling of its Yahoo Widget Channel, a new platform for Internet content that will be embedded in TVs from a number of major manufacturers.

The initiative takes the flirtation that companies like Sony and Samsung have had with watching Internet content on the TV and gives it a profound boost, helping users consume a robust version of the Web through one of their most beloved consumer electronics devices.

Sony, Samsung, LG, Toshiba and Vizio have announced plans to deploy the channel on upcoming Internet-connected TVs starting this spring. Their TVs will feature at least 20 TV-optimized widgets or applications including MySpace, eBay, YouTube, CBS and – of course – a number of Yahoo properties like Yahoo News, Weather, Video, Finance and Flickr.

Technology was the driver, Obama campaign manager

He’s credited as the mastermind of the most successful U.S. presidential campaign in recent history.

David Plouffe, who was reportedly in charge of the Obama campaign’s moving parts – media, staff, fundraising and travel – is not part of the presidential transition team, nor is he expected to join the incoming administration.

Plouffe laid out some of the campaign successes during Tuesday’s speech that at times seemed aimed almost entirely at political junkies. He credited that success to technology and the grassroots nature of the campaign.

“There was a freshness to our message and we thought we were using technology well,” he said of the hundreds of millions of dollars raised on the Internet. “Technology was the driver for us in fundraising and delivering our message.”

The campaign team invested a lot of time in making sure its message was clear and communicated directly to supporters. More than 13 million names were on their email distribution list.

The idea was to have supporters talk to their loved ones and neighbours about the campaign, which Plouffe believed would be a more powerful way to spread the word than television ads and newspaper articles.

Plouffe, who did not take questions from the media and reportedly forbade audio and video recordings of his Toronto speech.

Press Release – Winnipeg Search Marketing Company Launches New Canadian Website

Winnipeg, Canada January 13, 2009 — The Fresh Traffic Group is proud to announce the launch of their new Canadian website www.freshtraffic.ca which showcases all their new and existing services for the search engine marketing industry. The site also uses enhanced SEO methods to affirm their position in the SEO marketing industry.

The site features easy navigation and more informative pages and; internet SEO tools to help visitors better understand the detailed services they offer and their benefits.

“We felt it was time to use the wealth of information and results we have achieved to better represent ourselves in the North American market. Our services needed to be clearer to the captive audience we are looking to approach, and its imperative we give them the facts quickly to ensure they have come to the right place”, says David Guspodarchuk, Sales Manager of Fresh Traffic Group.

“New products used to get a traditional introduction to the marketplace,” says President Jerry Booth. “A company would send out a press release and advertise in the paper, on TV or on the radio, and a website would be created to highlight the new product’s capabilities. But now, product launches involve a new strategy that focuses on social networking, SEO, link-building, website optimization and content creation, integrated into many of the traditional marketing and public relations techniques already in use.”

Mr. Booth further states, “Recent events where history has been made show how times have changed. You still need to do all the traditional work with websites to list high in search engines like Google & Yahoo, but we have now integrated traditional media and marketing strategies with new media and social media services. Fresh Traffic offers a personalized approach to communication practices in areas such as; marketing strategy and marketing intelligence; internal positioning and reputation management; brand management; public relations and media relations; and small business consulting and global marketing practices. “

“Fresh has just been awarded the Top SEO Company for the second month in a row by Search Tech which confirms our leadership position in the SEO industry,” comments Mr. Booth. “Although every employee at Fresh is proud to work for the best SEO Company in Canada, we are not satisfied. Indeed, we are restless. In order to achieve many more number one rankings for our company, we must build on our success, not rest on it.”

About Fresh Traffic Group – www.freshtraffic.ca

Fresh Traffic Group, operated by former Director of Google UK, Jerry Booth, specializes in organic search engine optimization (SEO) and search engine marketing (SEM), helping company websites to place high on the pages of the major search engines such as; Google, MSN and Yahoo. The company is headquartered on the 16th floor of the CanWest Global Building in Winnipeg, MB Canada.

For further information or to book an appointment to meet, contact: David Guspodarchuk, Sales Manager, 204-942-4200 ext. 2225

SEO, Why is Everyone an Expert

A College internship at an interactive marketing company ended up the ticket to a promising career for one of its 22 year old students. During the internship, he learned a skill known as search engine optimization In August, he was snapped up by a public relations and advertising agency in Denver, and given the title of search engine optimization director.

This was a story in the New York Times

The birth of the Internet gave rise to jobs in areas like Web development and design. And as companies and consumers flocked to the Web, jobs in Internet marketing soon followed. Search engine optimization, part of Internet marketing, is what companies use to drive traffic to Web sites in the hope that consumers will buy a product or service, for example, or subscribe to a publication.

This is a question I ask myself on a regular basis, Why is everyone all of a sudden an SEO Expert, they read a few blogs, go on day course somewhere and all of a sudden they know all there is know about search engine optimization.

If only it was that easy,.

All the SEO’s I know personally, most are well known and documented on the web who have been doing this for the last 10 years, long before it had a name.

They all earn in excess of $1million a year, admittedly some write there own books, some write get rich marketing schemes that plays to peoples greed, are they bothered when earning $10 million a year, probably not.

The question I ask myself is this, if it was you earning this kind of money on an annual basis, would you tell everyone how it was really done?

I didn’t think so, You have your answer.

You can learn good practices by reading forums and blogs, you can read the guidelines set out by Google, Yahoo etc, learn about social media and even web designing, but I have yet to read the full story on how it is done by anybody.

The big hitters will always be the big hitters, WHY, money in the bank baby.

Not all SEO providers are the same

If you’re a small business shopping around for the right SEO to help you out, there are a lot of things you need to consider before jumping in and hiring a SEO subcontractor or firm. Even if you’re on a tighter-than-normal budget–and really, who isn’t right about now–you can’t shop for SEO simply on costs alone. That’s like buying an economy car when you really need a mini-van. You just need to find the mini-van that offers the best features at the right price.

Not all SEO providers are the same and not all sites require the same type of SEO service. All thing must be taken into proper consideration. Here are five things that are relevant to the overall pricing and success of your optimization campaign.

Size of your site

The size of your site will be a significant factor in how much work will be necessary to optimize. The smaller the site the easier the overall optimization will be. But if you’re dealing with a site with lots of pages or products then the optimization becomes much more complex. Even the pre-optimization work on larger site’s is more time consuming.

The difference between optimizing small and larger sites can literally be thousands of dollars per month. As you start shopping around and getting quotes for SEO, you need to be aware of the size of the task that you’re being quoted on.

Condition of site

While size of the site has an effect, so does the site’s overall condition. I’ve run across many smaller sites that were so completely screwed up that nothing short of a complete re-development was in order. This sucks for the small business owner, but when you didn’t invest in developing the site properly the first time, it means you either have to do it again correctly or simply suffer through ineffective SEO. Of course, you’re still paying for that SEO so you’re better off going for the re-development.

If your site is in relatively stable condition, from an architectural standpoint, then that will cut down the cost significantly. This is especially true for larger site’s where one change can be implemented across thousands of pages instantly.

There are a lot of factors that are considered when looking at the site’s condition. Things such as the architecture, usability, design appeal, usage and customization of title and description tags, page content, site navigation and internal linkage, all need to be considered when analyzing the condition of the site and what needs to be done to get it into proper order..

Keyword options

There is a huge difference in optimizing a site for a few dozen keywords, versus optimizing a site for several thousand. There are many sites in niche industries where keywords are pretty limited. Usually we can still come up with a list of a few hundred, but sometimes it’s even fewer than that. But in other industries the keyword variables are wide open and there can literally be an unlimited number of keywords that can be targeted.

The more keyword options there are for your site, and how quickly you want to get any and all of those keywords optimized and performing in the search results, will be a contributing factor in the cost of your campaign. If you are fine with a slower approach then costs can be reduced significantly. But if you want to be more aggressive, optimizing more keywords more quickly, then the cost will go up significantly.

Experience/Skill of SEO

Some SEOs charge $25/hour while others charge several hundred, and there is every shade in between. Not all SEO firms charge by the hour, but the quote for services is based on the number of hours of work estimated and how much the SEO believes they are worth for that amount of time, so essentially, everything is hourly based.

While you may not want to pay $200/hour for services when you can get it for $50, there is a skill factor involved in each pricing structure. Not everybody who charges a lot is worth it, but very few are worth more than they charge. Selecting a SEO with the skill level necessary to do the job and do it effectively is essential to your long-term success. Keep in mind, also, that more skilled SEOs will not only charge more per hour, but they will likely get more done in less time. At the same time, they are more likely to find and fix problems that would be left unaddressed by the lesser skilled providers.

Another factor to consider is the difference between hiring a solo-SEO consultant and a SEO firm. While firms tend to have more overhead that needs to be paid for, they often have a wider skill range to work from. It’s often difficult for one person to be an expert in SEO, architecture, copywriting, usability, link building, and social media all at the same time. In such cases these jobs will often be farmed out at a profit for both individuals/companies doing and managing the work, or simply performed less effectively.

Services offered

The amount of services offered in a SEO contract can vary from company to company. It’s not too difficult to reduce costs of the SEO service by cutting out non-essential services. But frequently enough, essential services are cut as well, in order to get costs down. Cutting costs by cutting essential services is bad for everybody. Not only will you not be performing but then you’ll blame the SEO who will in turn point out that you may need to purchase additional services in order to perform.

While not every service is necessary for every kind of SEO contract, you need to make sure that the essential services are in place. And from there, you still need to keep an open mind if other services may need to be added to give your campaign an added boost.

All of these factors weigh heavily in the overall cost of any SEO and online marketing campaign. If your funds are limited then you may be tempted to go with a budget SEO provider. But keep in mind that SEO is an investment. If you invest little, you’ll likely get little. But as you increase your investment then your return usually becomes exponentially greater.

Everybody needs to budget and you don’t want to get into a contract that you simply cannot afford to pay. Considering each of the areas above carefully will ensure you’re selecting an SEO provider that will provide you the best service, giving you the most value for your invested dollar. The last thing you want is to be budgeted out of success.

When is keyword density enough

One of the discussions that new content writers like to engage in is the keyword density discussion.

Somewhere along the line someone told them to make sure their keyword density was at least 1% and not more than 7%, or something like that. Is there any truth to it?
Not really. What’s really important to getting rankings in the search engines is not how many times you use a keyword in your content, but where you use your keyword and how you use your keyword.

In terms of search engine optimization, one keyword placed in the title of your content – an h1 tag at the top of the page – is worth about half a dozen of the same keyword filtered throughout your content. That’s pretty powerful. By the same token, one keyword placed inside an anchor text link is equal in value to about three or four of the same keyword repeated in your content.

Again, that’s fairly significant.

Keyword density may have been important at one time, but it’s not important today. You’d be much better off learning what the search engines are looking for overall and forgetting about keyword density.