Bloggers have become a “very important” target for press releases, according to the Society for New Communications Research (SNCR) study.
More than two thirds (67.7 per cent) of firms rated reaching bloggers as “important to very important” less than six per cent below the number that held traditional media in the same regard.
The research also indicates that small to medium-sized enterprises are increasingly attempting to engage bloggers with press releases and become part of the online marketing conversation.
Just under one quarter of those issuing online press releases were small businesses.
SNCR research fellow, Dr Michaela Vorvoreanu, the results suggest the standard press release has become an important “news release” targeting the public “directly”.
She explained: “News releases are not just for the Fortune 500, but have become a valuable tool for smaller businesses to increase their sales and create publicity.”
However, affordability remains an issue for many firms taking this approach. Perhaps search engine optimization (SEO) would be a better option?
Winnipeg business owners of companies both large and small can achieve rich improvements in their operations if they start to ask themselves regularly, “I have just been handed a powerful new tool. It essentially lets me communicate with anyone on the planet. How can I best use it to my advantage?”
Business owners must first ask themselves a question: As a business owner, what am I trying to achieve?
Benefits of Internet to Your Business:
1) Availability Completely under Customer Control. With the Internet, visitors?potential customers ?come to Web sites at their convenience, making them far more receptive to what companies have to say because the customers aren’t being intruded upon (as happens with telemarketing).
2) One-to-Many Communications Performed Seamlessly. The Internet offers one-to-many communications systems without losing the privacy or interaction possible by phone. A single posting at a Web site reaches as many people as visit the site that day
3) Reduced Effort, Time, and Cost. The Web makes things easy and affordable.
Not all businesses are currently bringing in added profit via the Web yet; nonetheless, every business needs to be working on it in order to be competitive today.
The Web makes it possible for companies both large and small to develop new communications processes that save time and money while enabling faster responses to customer needs.
Many industries rely on widely distributed field sales forces that may consist of independent agents or company employees. In today’s fast-moving business environment, providing these front line soldiers with the most up-to-the-minute information and the best possible tools and support is critical to success, and by using the Web, companies can do so at far lower cost.
The Internet has now led to a new definition of what customers have come to expect: In the emerging era, businesses are almost required to provide twenty-four-hour Internet communications, so that the consumer can shop from home whenever he or she wants to. Sites that prosper will be more than order-taking vehicles; they will provide a creative, educational experience that builds knowledge about their products and services and engenders sales as well as ongoing customer loyalty.
Whether your business specializes in luxury cars or real estate services , the Web offers you the opportunity to find people who are looking for what your company sells.
Need advice on Internet Marketing or Website Optimization?
Contact Fresh Traffic Winnipeg Today for a free evaluation. Contact
Extracts from Shaun Stevens
Came across this blerb in Winnipeg
New media is proving to be a slippery fish, and the fat cats heading our media empires are approaching the Internet the way a 16-year-old virgin approaches a bra that clasps in the front.
The world is changing faster every moment, and small, independent media companies that used to be able to adapt are now great lumbering leviathans that don’t even know how many arms they have. These archaic money factories are suddenly feeling like the rug is being pulled out from under them as newsprint costs rise, distribution models fail, DVRs strip away ads, and pockmarked kids use the Internet to wreak havoc with broadcasting and copyright laws.
According to TNS Media Intelligence, U.S. Internet advertising revenue passed that of radio in 2007, meaning the web has knocked off one of the big three that had been coasting along since the days of Orphan Annie decoder rings – and don’t think the suits in print and TV aren’t feeling a few beads of sweat running down their greasy backs.
And so what are our media companies doing to keep up with the times?
Simply put, many are stupidly devaluing their products in clumsy, base attempts to suck in more dollars.
For example, many print outlets are butchering their online content with pop-up ads that appear after you start reading and actually obscure the text. They trick you into looking at them, and they’ll only disappear after a certain amount of time unless you can locate the tiny ‘close’ button hidden oh-so-carefully in the ad.
And here’s where great journalists such as Edward R. Murrow roll over in their graves.
On the surface, all this may seem petty. You just wait for the ad to leave and you read the story. But if you really think about it, you’re now being forced to view advertising, and you’re seeing what I consider actual proof that media outlets no longer care about their content.
Think about it like this: if 9/11 happened today, you might go online to read breaking updates from Ground Zero.
“America is in shock after one of the worst.” the story might start – and then comes the pop-up ad some publisher believes is more important than critical news.
I think this kind of advertising is a sign of things to come. Print has already sold out with ads that purposely blur the lines between advertising and news, and TV and radio are wastelands of product placement, infomercials and sponsor tags. I’m sure we’re only a few years away from DVDs that force you to watch previews and commercials.
I don’t like being forced to do anything, and I think it’s a truly dark day when journalists roll over and allow their work to be covered up by an ad, even if those in charge parrot lines such as “ads pay the bills.”
Advertising dollars may indeed pay the bills, but media does not exist for its clients. Media exists for people, and outside of the Cannes Lions and the Super Bowl, no one goes looking for ads. Ads are secondary to actual content, and when that content is cheapened or eliminated, the product is worthless and ultimately unmarketable.
Good writing sells papers; advertising does not.
Our media empires should realize that before it’s too late.
You hear a lot about content. It’s king right?. Right?
Well, cliches become cliches because there is a touch of truth in them. But what exactly is “content” and how much of it do you need on your site? Do your web pages need to be 250 words or longer? Should they be shorter than 1,000?
To put it bluntly, no. You can include all the content you like on your pages as you begin website design. Search engines don’t actually count the words, and if your site visitors are counting then they need to find something better to do with their time. Visitors are probably more interested in the quality over the quantity.
In the end, what it really comes down to is do you reach your site visitors in a way that they like being spoken to? Is your content relevant to their interests? The idea that every web page needs to have 250 words in order to be effective is a myth. There is no limit on words per page. You just need good, relevant content as part of your Search Engine Optimization.
By the same token, long pages won’t help you either if the content is terrible. One 150 word page that kills sales records, is significantly better than fifty mediocre pages that do nothing but driving people away from my website.
In the end? Quality > Quantity. But there is no reason you can’t have your cake and eat it too.
Search optimization may be a Google asset
In theory, any company should be able to compete with Google on search. Yet Google owns some two-thirds of the queries made in the US search engine market.
Scenarios where another search site gains enough share at Google’s expense don’t present themselves readily to us. People use Google for search, and keep on using it.
Jupiter Research considered the question of why Google has no real competition in search. Sorry Yahoo, Microsoft, and everyone else, the numbers are what they are.
But the apparent barriers to entry that David Schatsky discussed shouldn’t keep any site from competing handily with Google. Why they don’t remains a mystery, with one suggestion by Schatsky’s colleague Emily Riley hinting at search optimization being part of the issue:
The kind of benefits that accrue to incumbent market makers like eBay are somewhat weaker in search. After all, a lack of advertisers shouldn’t necessarily make a search engine less appealing to users, who are more sensitive to organic results and performance. Emily points out, though, that the relevance of Google’s organic results may benefit in part by all of the SEO benefits that focus on them–a level of focus they attract because of their market leadership.
Webmasters want to be in Google because the traffic is there. Searchers wish to use Google as they know the content will be there. All in all, a nice circle of supply and demand, tailored to suit Google best, keeps it at the top of the search engine world.
Internet Marketing and SEO Guru, Jerry Booth has made a new home right here in Winnipeg.
His company Fresh Traffic has taken offices in the prestigious Can West building in the heart of Winnipeg’s business center. The Winnipeg location is the latest additional location which compliments others located in the US & UK.
In this new media age, if a company’s products or services can not be found within the first page of search engine results, they may be doomed to failure. Search engine optimization should be a major focus for any company that relies on attracting new customers.
“If your company does not have a solid search engine optimization strategy, your CEO may be looking for a new job,” warned John Spagnuolo, President of the New Media Institute. “Your organization needs to be found when potential customers are looking for information online.”
What is Search Engine Optimization?
Search engine optimization (SEO) is the art and science of optimizing a web site or specific content to be found in search engines and placed higher in natural organic search results.
Companies are also using SEO when managing the reputations of brands, products and executives. When searching for a company, product or person, most people search online. Negative messaging could be at the top of search results. A good SEO strategy can boost a company’s web site and messaging to the top of those results.
IT or Communications Function?
Many companies are trying to figure out where the SEO should sit in the organization. Typically, the SEO position will exist within IT or communications. “Wherever the position is filed within an organization, a good SEO executive should have both a strong technical background and strong marketing/communications skills to be able to develop an effective SEO strategy.
“If you think hiring a professional is expensive, you should try hiring an amateur.”
As far as the average web surfer is concerned, you are your website. You interact with the public, do business, air your thoughts and grievances. Even if you believe in “you can’t judge a book by it’s cover”, that adage does not hold true on the World Wide Web unfortunately.
If you have a professionally designed website, with engaging and relevant (to their search) content, then it stands to reason that visitors will spend time reading your website. If, however, you’ve personally built your website, with a website template on a free hosting site, odds are *if* anyone finds your site, they won’t be staying for long. “The first impression is the lasting impression” should be on your mind as you plan your website.
A professional web development service will work with your concepts, content, and needs and will produce a web site built for you.
As professionals, search engine optimization can easily be incorporated into your new websites design. Search engine marketing can also be addressed. In the end, contracting a professional web design company is very important! Investing your time, and your money on the best services are never lost, because your site stands a better chance of succeeding on all fronts of online marketing.
Trying to have a unique presence on the Internet is becoming more and more difficult as the web grows. Only the Freshest web designs, which have had search engine optimization performed, stand a genuine fighting chance in the Internet of tomorrow.
While some would argue that the need for search engine optimization for a website can vary website to website, it is becoming more and clearer that search engine rankings can actually make or break a business. Every good businessman will agree that marketing is everything in a business, besides a quality product or service. Search engine optimization is high quality marketing for your website.
Let’s take a look at an example of how SEO can directly affect your business:
A freelance marketing copywriter set up a website to market herself and her services. She mainly used brochures and word of mouth, and while this worked in bringing in clients, she was not making a solid living off the clients that did make it to her website. Someone mentioned SEO to her and she researched and found an SEO company to optimize her website. Upon first analyzing her website, the SEO company had a hard time locating her website within search engine result pages. The SEO team began the optimization which resulted in the copywriter’s website ranking within the top 10 on most major search engine results under the major keyword searches intended. And while the search engine optimization company could happily step back and consider this story a success, the true measure of success after search engine optimization is how successful the website and/or business is after optimization has occurred. The SEO company contacts the copywriter with a follow up and discovers that not only has her traffic significantly increased, she is making a fairly decent living and has had to hire on an extra copywriter to help manage the incoming workload. Only now can the SEO company truly claim success on this search engine optimization project.
If more SEO companies took the time to send out a follow up email just to check in and see how optimization has affected their business clients, the revelations will be astonishing. These companies are spending twice as much on advertising campaigns and techniques, when, for half the cost, proper search engine optimization can actually provide bigger and better overall results. One of our recent clients, for example, is spending $70,000 a year on yellow pages advertising. This gives them a nice page ad in the LOCAL yellow pages. After we finish their new ecommerce website containing all of their parts and products they hope to do away with yellow pages and have little or no further investment while reaching a NATIONAL customer base. As more and more customers go online to search for products and services local advertising paper books are sure to struggle.
Having said this there still seems to be a large number of business owners who still rely on old methods of marketing using paper products. We feel that this is likely because it is hard for long-time business owners to give up on methods that used to work very well for them. There is a strong sense of fear when they consider giving up on paper and going digital. Some feel safer paying out a lot of money for something they know has worked for them in the past. Unfortunately it is not working as well for many of them any longer.
Other online business website owners are hurting because they chose the wrong firm to design their E-commerce website and perform SEO on the new website. Many thousands of dollars later and often many firms later they are still struggling to make any return on investment from their website. Be sure to find the right SEO and design firm before you spend any money. Make them prove their SEO capability with current high ranking websites. Examine their designs carefully to make sure they are clean and easy to navigate. This is one investment you cannot afford to go cheap on. Get the best.
Think of it this way: With regular, everyday advertising, you are only reaching the area within the boundary that you advertise in. With search engine optimization of your website, you are literally advertising to the world—an endless opportunity for success!
It is important to understand that even the best search engine optimization cannot help you if your website is poorly constructed, difficult to navigate, or the content does not contain and maintain fresh, up-to-date information. A major part of overall search engine optimization lies within professionally written and fresh marketing text. And, unfortunately, not all businesses will see such a huge turn-around after search engine optimization. However, considering that regular marketing can be substantially more expensive than SEO, it is safe to say that SEO is a more cost effective way to approach marketing where your business website is concerned. And as we stated earlier, with search engine optimization you are marketing to an entire world of potential customers.
Fresh Traffic Optimize can help bring the world to your website. Call us today for a free consultation and website analysis at 204-942-4200
So, you have a great product, a perfect pitch; it’s so great it could sell itself. The only problem being you live in a tiny market, and have already reached saturation. The next step? Take it online of course!
Website design can be a frightening prospect if your knowledge of the internet extends only to reading your email and news daily. There is however, a few basic guidelines that should be followed that will allow even the internet novice to become visible with their own website.
The first step, of any website may not seem important initially, but it can make all the world of difference. You need to decide upon your websites domain name. Something that shouldn’t be taken lightly at any degree, as it has been said, “It’s all in the name”
Once you’ve chosen a name, you should then decide on a website host. You can start with a free host, which will place ads on your site, or you can pay monthly for your very own domain name and have no ads running (aside from your own).
Typically a free host will have a variety of premade sites which require you only to fill in the blanks. You can literally be up and running your site in an hour or two if you have all of your information organized and ready. Even if you’ve decided to pay monthly for hosting, there is a plethora of templates out there, ranging in price from free, to hundreds of dollars.
Bear in mind now, the more you have on your website the longer it will take to load. Text is not a problem, pictures, sounds/songs, and little movies can slow down your page load speed dramatically, depending on your hosting.
And that’s just the beginning of an online presence!
Then there’s online marketing, constant updating, and search engine optimization to consider.
You could of course, just let someone with some Fresh ideas do all of the aforementioned work for you.