Search optimization may be a Google asset
In theory, any company should be able to compete with Google on search. Yet Google owns some two-thirds of the queries made in the US search engine market.
Scenarios where another search site gains enough share at Google’s expense don’t present themselves readily to us. People use Google for search, and keep on using it.
Jupiter Research considered the question of why Google has no real competition in search. Sorry Yahoo, Microsoft, and everyone else, the numbers are what they are.
But the apparent barriers to entry that David Schatsky discussed shouldn’t keep any site from competing handily with Google. Why they don’t remains a mystery, with one suggestion by Schatsky’s colleague Emily Riley hinting at search optimization being part of the issue:
The kind of benefits that accrue to incumbent market makers like eBay are somewhat weaker in search. After all, a lack of advertisers shouldn’t necessarily make a search engine less appealing to users, who are more sensitive to organic results and performance. Emily points out, though, that the relevance of Google’s organic results may benefit in part by all of the SEO benefits that focus on them–a level of focus they attract because of their market leadership.
Webmasters want to be in Google because the traffic is there. Searchers wish to use Google as they know the content will be there. All in all, a nice circle of supply and demand, tailored to suit Google best, keeps it at the top of the search engine world.
Internet Marketing and SEO Guru, Jerry Booth has made a new home right here in Winnipeg.
His company Fresh Traffic has taken offices in the prestigious Can West building in the heart of Winnipeg’s business center. The Winnipeg location is the latest additional location which compliments others located in the US & UK.
In this new media age, if a company’s products or services can not be found within the first page of search engine results, they may be doomed to failure. Search engine optimization should be a major focus for any company that relies on attracting new customers.
“If your company does not have a solid search engine optimization strategy, your CEO may be looking for a new job,” warned John Spagnuolo, President of the New Media Institute. “Your organization needs to be found when potential customers are looking for information online.”
What is Search Engine Optimization?
Search engine optimization (SEO) is the art and science of optimizing a web site or specific content to be found in search engines and placed higher in natural organic search results.
Companies are also using SEO when managing the reputations of brands, products and executives. When searching for a company, product or person, most people search online. Negative messaging could be at the top of search results. A good SEO strategy can boost a company’s web site and messaging to the top of those results.
IT or Communications Function?
Many companies are trying to figure out where the SEO should sit in the organization. Typically, the SEO position will exist within IT or communications. “Wherever the position is filed within an organization, a good SEO executive should have both a strong technical background and strong marketing/communications skills to be able to develop an effective SEO strategy.
“If you think hiring a professional is expensive, you should try hiring an amateur.”
As far as the average web surfer is concerned, you are your website. You interact with the public, do business, air your thoughts and grievances. Even if you believe in “you can’t judge a book by it’s cover”, that adage does not hold true on the World Wide Web unfortunately.
If you have a professionally designed website, with engaging and relevant (to their search) content, then it stands to reason that visitors will spend time reading your website. If, however, you’ve personally built your website, with a website template on a free hosting site, odds are *if* anyone finds your site, they won’t be staying for long. “The first impression is the lasting impression” should be on your mind as you plan your website.
A professional web development service will work with your concepts, content, and needs and will produce a web site built for you.
As professionals, search engine optimization can easily be incorporated into your new websites design. Search engine marketing can also be addressed. In the end, contracting a professional web design company is very important! Investing your time, and your money on the best services are never lost, because your site stands a better chance of succeeding on all fronts of online marketing.
Trying to have a unique presence on the Internet is becoming more and more difficult as the web grows. Only the Freshest web designs, which have had search engine optimization performed, stand a genuine fighting chance in the Internet of tomorrow.
While some would argue that the need for search engine optimization for a website can vary website to website, it is becoming more and clearer that search engine rankings can actually make or break a business. Every good businessman will agree that marketing is everything in a business, besides a quality product or service. Search engine optimization is high quality marketing for your website.
Let’s take a look at an example of how SEO can directly affect your business:
A freelance marketing copywriter set up a website to market herself and her services. She mainly used brochures and word of mouth, and while this worked in bringing in clients, she was not making a solid living off the clients that did make it to her website. Someone mentioned SEO to her and she researched and found an SEO company to optimize her website. Upon first analyzing her website, the SEO company had a hard time locating her website within search engine result pages. The SEO team began the optimization which resulted in the copywriter’s website ranking within the top 10 on most major search engine results under the major keyword searches intended. And while the search engine optimization company could happily step back and consider this story a success, the true measure of success after search engine optimization is how successful the website and/or business is after optimization has occurred. The SEO company contacts the copywriter with a follow up and discovers that not only has her traffic significantly increased, she is making a fairly decent living and has had to hire on an extra copywriter to help manage the incoming workload. Only now can the SEO company truly claim success on this search engine optimization project.
If more SEO companies took the time to send out a follow up email just to check in and see how optimization has affected their business clients, the revelations will be astonishing. These companies are spending twice as much on advertising campaigns and techniques, when, for half the cost, proper search engine optimization can actually provide bigger and better overall results. One of our recent clients, for example, is spending $70,000 a year on yellow pages advertising. This gives them a nice page ad in the LOCAL yellow pages. After we finish their new ecommerce website containing all of their parts and products they hope to do away with yellow pages and have little or no further investment while reaching a NATIONAL customer base. As more and more customers go online to search for products and services local advertising paper books are sure to struggle.
Having said this there still seems to be a large number of business owners who still rely on old methods of marketing using paper products. We feel that this is likely because it is hard for long-time business owners to give up on methods that used to work very well for them. There is a strong sense of fear when they consider giving up on paper and going digital. Some feel safer paying out a lot of money for something they know has worked for them in the past. Unfortunately it is not working as well for many of them any longer.
Other online business website owners are hurting because they chose the wrong firm to design their E-commerce website and perform SEO on the new website. Many thousands of dollars later and often many firms later they are still struggling to make any return on investment from their website. Be sure to find the right SEO and design firm before you spend any money. Make them prove their SEO capability with current high ranking websites. Examine their designs carefully to make sure they are clean and easy to navigate. This is one investment you cannot afford to go cheap on. Get the best.
Think of it this way: With regular, everyday advertising, you are only reaching the area within the boundary that you advertise in. With search engine optimization of your website, you are literally advertising to the world—an endless opportunity for success!
It is important to understand that even the best search engine optimization cannot help you if your website is poorly constructed, difficult to navigate, or the content does not contain and maintain fresh, up-to-date information. A major part of overall search engine optimization lies within professionally written and fresh marketing text. And, unfortunately, not all businesses will see such a huge turn-around after search engine optimization. However, considering that regular marketing can be substantially more expensive than SEO, it is safe to say that SEO is a more cost effective way to approach marketing where your business website is concerned. And as we stated earlier, with search engine optimization you are marketing to an entire world of potential customers.
Fresh Traffic Optimize can help bring the world to your website. Call us today for a free consultation and website analysis at 204-942-4200
So, you have a great product, a perfect pitch; it’s so great it could sell itself. The only problem being you live in a tiny market, and have already reached saturation. The next step? Take it online of course!
Website design can be a frightening prospect if your knowledge of the internet extends only to reading your email and news daily. There is however, a few basic guidelines that should be followed that will allow even the internet novice to become visible with their own website.
The first step, of any website may not seem important initially, but it can make all the world of difference. You need to decide upon your websites domain name. Something that shouldn’t be taken lightly at any degree, as it has been said, “It’s all in the name”
Once you’ve chosen a name, you should then decide on a website host. You can start with a free host, which will place ads on your site, or you can pay monthly for your very own domain name and have no ads running (aside from your own).
Typically a free host will have a variety of premade sites which require you only to fill in the blanks. You can literally be up and running your site in an hour or two if you have all of your information organized and ready. Even if you’ve decided to pay monthly for hosting, there is a plethora of templates out there, ranging in price from free, to hundreds of dollars.
Bear in mind now, the more you have on your website the longer it will take to load. Text is not a problem, pictures, sounds/songs, and little movies can slow down your page load speed dramatically, depending on your hosting.
And that’s just the beginning of an online presence!
Then there’s online marketing, constant updating, and search engine optimization to consider.
You could of course, just let someone with some Fresh ideas do all of the aforementioned work for you.
Geo targeting (in internet marketing) is the method of determining the physical location of a website visitor and deliver different content to that visitor based his location, such as country, region/state, city, metro code/zip code, organization, ISP or other criteria.
Or in more generic terms, “tell Google your address so they can share with potential customers”.
Geo-targeting is the practice of catering to internet searches based upon their addresss. And it’s smart SEO. Many search engines and directories offer some type of geo-targeting capability. Usually, these normally require that your physical address be included on your web site, or that you list your site in the right section of a directory.
“Location! Location! Location!” Well, location is becoming more and more important on the Internet as it in the real world, so don’t skip the geo-targeting aspect of search engine optimization. Give search engines and directories the extra information they need to ensure that your site shows up in locally.
You have a product no one else has. You know everyone will want one. You have a stocked warehouse, delivery mechanisms in place and a staff ready to blow the roof off the industry. Now, how do you get the message out?
Conventional wisdom says to hire an ad agency and let them spend thousands of your dollars on dated marketing materials like print ads, broadcast spots and posters that no one will even see. Sure, it will look nice and be colorful but you need buyers not admirers and if you want to succeed in today’s digital world you need a web site and you need that site optimized to its fullest potential.
Consider the costs of producing even a one page print ad and placing that in the few magazines and newspapers that still circulate. You’re virtually at the mercy of media directors who don’t have the time for you media buyers who try to get deals for their agencies not you, media planners who think of you as a number and a creative team that likes to follow their instincts, not your vision. You could be looking at six figures, minimum… and that’s before anything has even been done. And how often do you hear people talk about a print ad they saw? Exactly. Now, for a fraction of that cost you could completely optimize your entire web site so search engines from Google, MSN and Yahoo among many others will hone in on your site, rank you near the top of searches and expose you to the millions of people who matter most: the consumers.
Ad agencies don’t want you to know this because it could make them obsolete. Everyone loves creative ideas and quality work but if it’s not getting you any customers then what are you spending your money on? Save your capital and your time by riding the wave of the future, search engine optimization. Through keyword density, custom content and creative programming a talented SEO can do in an hour what it might take and ad agency months to produce and your results will be seen online instead of waiting even more months for a tracking report on whether or not anyone saw your ad in a newspaper. Don’t waste valuable time. Get online and get optimized today.
He turns more work away than he takes, he has a select client list ranging from NASDAQ listed companies to Celebrities.
He is the person Google (Yes the Big G) paid out of court and served a NDA on in 2004 not to divulge any information on it’s search engine algorithms for years.
He once had 7 of the top 10 listings in Google, Yahoo & MSN for major keywords in the industry he worked in, scooping $100,000 – $200,000 commission cheques every month for years
Since those days his talents have been requested by some of the largest giants in industry.
For the first time ever he is visiting Costa Rica, the home of online poker and casino website companies.
Need an insight on how to be top of tree the right way?
Call Now to make your appointment 1 204 661 5295 Limited availablity. 15th -18th April
Who is this guy, our very own boss here at the Fresh Group Jerry Booth.
Office in the USA, Canada & UK
Post by Nathan
Is online video and TV streaming clogging the copper arteries of the information superhighway?
It’s generally accepted by anyone and everyone in the know that the internet is growing exponentially. To give you an idea of how much and how fast, consider that last year YouTube alone used as much bandwidth as was needed for the entire internet in 2000.
Trouble is, this growing demand for video and TV download services such as the Beeb’s recently launched and already successful iPlayer is overloading networks so badly that some particularly gloomy experts are predicting the internet could simply grind to a virtual standstill by 2010. They are calling it the broadband crunch.
The problem lies not in the fibre optics and underground cables of the main internet ‘motorways’ which have huge capacities and are constantly upgraded with new technologies but with the ‘last mile’ routers, switchers and copper wires running from exchanges directly into the home.
“There are going to be some real crunches, some real hard times coming. It’s because of the market and the business models which don’t see a way of making a profit,” commented Scott Bradner, technology security officer at Harvard University ahead of an ‘End of the Internet’ debate happening in Boston this month.
Essentially, internet providers are too busy undercutting each other to maximise short term profits without considering the long term implications of neglecting the infrastructure.
“There will not be a fibre-to-the-home network in the next 20 years,” according to BT spokesman Mike Bartlett. “It would be a massive call to say, “Let’s fibre up the nation.” It would take many years, cost billions of pounds [actually estimated at around £20billion], involve digging up all the roads and we don’t know if people really want it.”
There are new technologies in the pipeline that could eradicate these problems, such as nuclear research organisation Cern’s fibre optic linked servers that run 10,000 times faster than broadband. But timescale and guarantees are hard to come by.
As Larry Irving, co-chairman of the Internet Innovation Alliance so eloquently puts it, “We’re not saying it’s going meltdown, but you could have latency. It’ll be like trying to get from point A to point B in London on a Wednesday afternoon. Good luck.”