Canada’s Online Retail Revolution Picks Up Steam

December 22, 2008
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Canada’s Online Retail Revolution Picks Up Steam. New numbers from statistics Canada show that Canadians are taking advantage of e-tailing like never before. Online shopping has increased by more than 61 percent in two years. ringing up a record $12.8…

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Winnipeg, Ambassadors of Human Rights or Bargain Hunters?

December 17, 2008
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I couldn’t believe when I read the article in the December 17th edition of the Winnipeg Free Press titled “Harper’s visit brings museum closer to reality.” I expected to be reading about the merits of Canada’s first national museum in…

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Search Engine Marketing News

December 17, 2008
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Small firms urged to consider search engine marketing Small businesses could do more to take advantage of the benefits of search engine marketing. This is according to Microsoft, which has released the findings of a new survey suggesting that six…

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Brits don’t understand search engines

December 12, 2008
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Almost all of us use search engines, but most Britons “either have no idea or an inaccurate view of how online search results are determined,” according to the Online Search Matters Survey produced for FastHosts, the Web hosting company. The…

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SEO could benefit non-profit organisations it is

December 12, 2008
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The online marketing strategy of search engine optimization [SEO] could prove to be an asset for those working in nonprofit organisations,according to researchers. A team working at Pepperdine University’s Graziadio School of Business and Management discovered that search marketing can…

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Canada’s Most Googled Words – Canadians are Googling

December 10, 2008
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Today the U.S. Internet titan will take the wraps off its first-ever Google Canada Zeitgeist, a yearly ranking of the most common Web queries made by Canadians through the company’s search engine. The results are as surprising as they are…

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Canadians Google Facebook more than anything else

December 10, 2008
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Canadians have Googled the social-networking site Facebook more than any other website this year. For the first time, Internet search-engine giant Google released its most-popular and fastest-rising Canuck search queries for 2008. Google says Britney Spears topped the list for…

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Marketing Lessons from Google

December 2, 2008
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1. Under-monetize to buy mindshare. (almost every category Google is in) 2. Offer a free version to make sure everyone who may want to has a chance to experience your product and/or service. (almost every category Google is in) 3….

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Use free tools from search engines

December 2, 2008
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If your site hasn’t added a Google Sitemap page, consider doing so. Google and other major search engines share a common feature that allows Webmasters to tell them about each page of their sites available for crawling and how often…

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Make your site easy to navigate

December 2, 2008
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It should be friendly not only to the human eye, but also to search-engine spiders—programs that crawl the Web looking for up-to-date information. A site’s structure can make a big difference in how easily a spider can crawl it. Web…

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