Marketing Lessons from Google

December 2, 2008
admin

1. Under-monetize to buy mindshare. (almost every category Google is in) 2. Offer a free version to make sure everyone who may want to has a chance to experience your product and/or service. (almost every category Google is in) 3….

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Use free tools from search engines

December 2, 2008
admin

If your site hasn’t added a Google Sitemap page, consider doing so. Google and other major search engines share a common feature that allows Webmasters to tell them about each page of their sites available for crawling and how often…

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Make your site easy to navigate

December 2, 2008
admin

It should be friendly not only to the human eye, but also to search-engine spiders—programs that crawl the Web looking for up-to-date information. A site’s structure can make a big difference in how easily a spider can crawl it. Web…

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Focus each page on one theme.

December 2, 2008
admin

The keyword or keyword phrase you choose for a page should directly reflect the page’s content. Headlines, subheads and formatting, such as bold and italics, also should be related directly to this central subject. These indicators will signal to search-engine…

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Study your traffic data for trends

December 2, 2008
admin

Web-site hosting services and search engines have tools offering an array of statistics about what pages were visited on a daily, weekly or monthly basis, the Web pages that visitors used to reach your site, how long they stayed and…

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SEO Tricks That Will Lower Ranking

December 2, 2008
admin

So, the time has come for you to consider, or more likely than not, to reconsider your SEO strategy. Perhaps you’re new to the game, and don’t even know what SEO is. Don’t worry, we’ll explain it. We’ll also explain…

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301 Redirect – The SEO Way

December 2, 2008
admin

In this article I will discuss page redirection techniques, what works and what to avoid. In this article I will discuss page redirection techniques, what works and what to avoid. What is page redirection and why would you want to…

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Google’s Search Engine Optimization Guide

November 20, 2008
admin

Welcome to Google’s Search Engine Optimization Starter Guide. This document first began as an effort to help teams within Google, but we thought it’d be just as useful to webmasters that are new to the topic of search engine optimization…

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51% of firms cite better conversion rates for using search engine marketing

November 20, 2008
admin

New research has found that 51 per cent of businesses use search engine marketing in order to drive better conversion rates in online and offline sales. Aberdeen Group conducted a study of 200 organisations around the globe in order to…

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Google extends search engine optimization possibilities with voice search

November 20, 2008
admin

Online search provider Google has announced the launch of new voice search capabilities for Google Mobile App on the iPhone. Gummi Hafsteinsson, product manager for the Google Mobile team, wrote in the official blog that the use of this tool…

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