Search Engine Optimization (SEO) is a virtual no brainer when it comes to the long term marketing of your website. When you work to develop your website using SEO strategies you will likely focus most of your approach on the development of knowledge-based content filled with keywords or phrases that assist in positive site rankings.
Some online business owners do themselves a disservice by stopping short of full optimization. For instance site development can include adding SEO keywords and phrases to meta titles. This is information visitors will not see, but search engines will. Since they pay attention to the meta titles shouldn’t you?
Some website owners also stop before they provide a full compliment of SEO strategies in other text based areas of their website. This may include the ‘about us’ section that allow visitors to learn more about the company. Presumably your SEO keywords relate to your business. The use of those keywords in this section is very important.
Site owners can tastefully place their keywords in product descriptions and the frequently asked questions (FAQs) segment of their website.
Your home page should also include SEO strategies. The truth is you should pay attention to every single page and every text entry you place on your site. This includes any forums or blogs you might host on your site.
One area that is often overlooked when it comes to Search Engine Optimization is the photos you might display on the site.
Visit virtually any website and roll your cursor over a picture. In most cases a small yellow box will pop up and a series of words will pop up to describe the picture. Most visitors do not use this function so enterprising web owners will use photos to increase their SEO exposure since search engines do pay attention. You can use the name of the website or the primary key phrase you are using to enhance search engine placement.
There are other areas where SEO principles apply, but the above principles should help you fully develop a website that is inviting to a system that can do more for the long-term marketability of your site.
SEO principles are not the stuff of overnight success. In fact it can take several weeks for search engines to crawl and index your website to improve your website’s placement in overall search rankings.
Think of SEO like you might a mutual fund. You invest in SEO, but the accumulated interest can take time to mature. Ultimately it is a sound investment, but your interest is always drawn later than your investment. It also has the potential to return more than you invest.
It always surprises me to see web owners who refuse to consider the use of SEO because they believe that the merit of their business is based exclusively on marketing skills that may be best applied in a brick and mortar environment.
The problem is the skills associated with online marketing operate on a different platform. You will help yourself, search engines and best of all your potential customers by making sure your site is optimized for search engines – all the way down to the photos.
Or do they?
A new analysis of online consumer data shows that large Web companies are learning more than ever before about the details of what people search for on the Internet. The analysis was conducted for The New York Times by the research firm comScore, provides what advertising executives say “is the first broad estimate of the amount of consumer data transmitted to Internet companies every day.” What’s indicated is that Web companies are, in effect, taking the trail of crumbs people leave behind as they search the Internet and analyzing them to anticipate people’s next steps. So anybody who searches for information on topics such as sports equipment, clothing, hotels and soft drinks may see ads for those products and services later on.
Web firms once could monitor the actions of consumers only on their own sites. But over the last couple of years, the Internet giants have expanded their reach by acting as go betweens that place ads on Web sites, and as a result, can follow people’s activities on far more sites.
ComScore analyzed 15 major media companies’ potential to collect online data. The analysis captured how many searches, display ads, and page views occurred on those sites and in their networks. Yahoo came out with the most in a month on its own sites, MySpace, owned by News Corp., and AOL, a unit of Time Warner, was not far behind. Google also has scores of data-collection points, but the company says it is unique in that it mostly uses current information rather than past actions to select ads. The depth of Yahoo’s database helps explain why AOL is talking with Yahoo
about a merger and Microsoft is willing to pay more than $41 billion to
The comScore figures includes the data that consumers leave behind as they browse, and does not take into account voluntary exchanges of information such as, registering for sites or e-mail services.
These days, search engines’ results are directing people to sites, products and services. That is why search engine optimization has gained a big importance. Search Engine Optimization is also important in the age of the powerful web when more and more people are buying everything online.
Power of the web has promoted online shopping culture and customers mostly develop confidence in their favorite product by seeing them in searches and decide to buy. If they do not see a results, the odds of the online purchase are reduced. But if they see result of a brand they know clearly and like, then they will check the price and terms, make their selection, and purchase.
Businesses try to strengthen their presence by Search Engine Optimization. For measurable results in searches, businesses need to know what they want to project, should be committed to build by doing whatever is necessary to get the message to any segment of a target market.
This can be best done by a experts and professionals. Fresh Traffic are one of the best to build a powerful web presence that remains in front of the eyes of the customers.
Explore resources and information, rich site content and learn how they can position you at a vantage point. Better still, let them handle your optimization strategies.
If your the owner of a Winnipeg Used Cars Dealership and need more customers and more traffic to your website or want to list high in the search engines for used cars Winnipeg, car dealer Winnipeg, new and used vehicles in Winnipeg then you need to speak with Fresh Traffic (SEO) Search Engine Optimization (optimization) and Search Engine Marketing solution experts, providing global search engine optimization, search engine marketing (SEM), pay per click management (PPC) and link building services to Winnipeg Car Dealerships from their Winnipeg office.
Have you ever wondered how a search engine works? Have you experienced instances where the link that supposedly contains your keywords is not exactly what you have in mind? You would probably think that there must be something wrong with the search that it generated irrelevant results.
How does a search engine work? Two things figure greatly in making search engines work: the electronic spider and the sitemap.
A sitemap is basically a page serves as a directory by listing all the links to all documents and files on a website. It is not just a random listing of links, it is organized in such a way that it gives the user an idea of how all the information that can be found in the site fits into an outline. It is like viewing the table of contents of a book.
What is a spider? In SEO language, spider is not an animal, the search spider is actually a bot which collects data and copies content to be stored in the search engine’s database when keywords are fed into the search dialogue box. The spider reads the content of the site and sends another bot to follow the links and copy the content contained in them.
What purpose does a sitemap serve?
A sitemap like any other map gives directions to a navigator. It primarily targets search engine spiders so that they are properly directed to your site and to the links where keywords entered in the search box. It is actually a useful tool in search engine optimization. A well organized site map would guide the spider to find the information it needs when keywords are entered during a search.
What are the benefits of having a sitemap for my website?
1.No page would be left out:
Back to the purpose of sitemaps, having one would mean faster and easier tracking and crawling of spiders all over your site. As a result, search engines would get to the view all the pages of your site and not just the pages containing keywords.
2.Easier navigation for visitors:
Once a user has accessed your sitemap, they need not go back to the search engine page to look for what they need. If what they are looking for is in your site, then they would have an easier and faster way of finding it.
3.Encourage traffic to your site:
If your company site has a sitemap then potential buyers would have an easier time in accessing your products and services. Also, they would not miss out on any product that might be of future interest to them.
There are at least three major kinds of sitemaps: indexed, categorical, and restricted categorical. An indexed site map appears as an alphabetical listing or directory. A categorical map displays all links classified into categories; while a restricted categorical sitemap displays all links listed in a chosen category at a time. The full and restricted sitemaps are very similar except that the former displays all links in all categories all at once in a page, while the latter focuses only the links under the selected category for easier and less eye-straining viewing.
Some tips in setting up your sitemap
1.Link the sitemap only to your homepage. This ensures that the spider will start searching from your homepage down through all the pages listed in your sitemap. In this way, no page will be missed.
2.Try not to go beyond 30 pages for a sitemap. Large websites having 50 plus pages should not go beyond 30 since this adds more pages to the site, and may make search engines think that the sitemap is a link farm.
3.Check the integrity of the links listed in your sitemap. It can be discouraging when you click on a link only to find out that nothing is displayed. Test your sitemap!
4.Give keyword-rich titles to sitemap links. Keyword-rich titles give your site more advantage in being searched properly under the right category.
5.Provide a short description for the links in the sitemap gives readers a better idea of what to find in the link.
6.Be consistent in designing your sitemap with the other pages of the site.
Webmasters who are interested in building high traffic to their site and maintaining a successful site, should pay particular attention to Search Engine Optimization techniques which can help them improve the search engine rankings. All search engines employ some type of algorithm that brings up the resulting links when a user searches for something. No, all search engines don’t use the same algorithm. But that’s not what this discussion is all about. I’m sure all of you are interested in getting your website/blog listed in the topmost search results. listed below are 5 simple tweaks that can greatly influence your ranking in the search results.
1. Keyword Optimization
The use of relevant keywords in your site is one of the most common and also one of the simplest ways to optimize search engine ranking. It will increase your ranking if you use commonly searched words like for example: If you have a gardening site, you might want to use the word “Home gardening” or maybe even “House-keeping” more in your posts. As a result, when people actually type those phrases in the search box, your website is shown earlier because of the use of it in your web page is higher than the rest.
TIP : Don’t ever overdo it.
2. Get Link Love
Many search engines (almost all) rank your site on basis of the number of back links that lead to your site. Now basically you could do link-exchange, but search engines will rank you even higher if you get one-way links. It’s simple: The more back links one has, higher up in the search results you climb.
TIP: Try and get as many as One-way links as you can.
3. Use Image Tags to your Advantage
Site owners should also be aware that any pictures used on their site can be used to improve search engine rankings with some search engines. This aspect of search engine optimization is often overlooked because many believe the pictures are not viewed by search engines. While this is true the search engines do crawl the code of the blog in addition to the content on the blog. This means the search engine will view the information provided in the image tags. Take advantage of this by using the image tags to provide relevant keywords which can bolster search engine rankings. However, care should be taken to ensure the keywords used in these tags also accurately describe the image because visitors will often see the text included in these tags when they scroll over pictures on your site.
TIP: Make sure that the tag is relevant to the picture.
4. Site maps are Necessary
All websites need site maps. Why? Well, every site map has links to all the pages in a website and it helps search engine spiders gain even more easier access to your content. And it’s obvious that if more content is tracked by the spiders, the more results appear.
TIP: Well, K.I.S.S, keep it simple silly.
5. Search Engine Friendly URL’s
Using Search Engine friendly URL’s like http://www.freshtraffic.ca/search-engine-optimisation/ will be more effective than the long ones. Why? Well long URLs are most likely to be considered as spam by search engines and users. Keep it brief. Don’t be under the impression that longer URLs will impress your visitors. Users generally despise those kind of addresses. It’s not tough to make the change, and frankly the faster you shift to Search Engine friendly URL’s the better.
There are two major techniques in use today that are used for Online Marketing. These are Natural Organic SEO and the other one is Pay per click advertising.
Pay per click advertising is a technique that works by taking a specified sum of money for listing your advertisement on any of the major or minor search engines. These sponsored links usually appear at the top, bottom or, as in the case of Google, the right hand side of the search engine results page.
Natural Organic SEO: Natural Search engine optimization is defined as the process of redirecting traffic volumes to a specific website through a search engine like Google by using natural or organic or algorithmic techniques.
Search Engine Optimization not only makes use of keywords, although that is the most popular method of conducting Search engine optimization processes, it can also carry out different kinds of searches including image search, local search, and industry-specific searches.
As a marketing strategy utilized primarily for increasing a site’s ranking, Search Engine Optimization will take into account how search algorithms work and what exactly do people search for. Search Engine Optimization efforts would involve a number of things such as a site’s coding, presentation, and structure, in addition to fixing problems that could prevent search engine indexing programs from fully spidering a given site. Trying to Compare Natural SEO and Pay per click advertising is like trying to compare your right hand and your left hand and asking which one is better? Each has its own importance and is usually advisable to use a combination of the two techniques.
The major advantage that Pay per click advertising offers is that it gives faster results as compared to the Natural search engine optimization techniques; only at a cost.
Internet leader Google has been named the number one business brand in Britain by the Superbrands Council.
The organisation uses an independent selection process, seeking the opinion of a council and a representative sample of consumers, and found the Internet Advertising giant to be the foremost brand in the UK.
Google is hugely popular and its way of working – which includes “twenty per cent time” whereby company engineers are encouraged to spend 20 per cent of their work time on projects that interest them – has obviously struck a chord with the public.
In December last year, Google was by far the leading provider of videos online, with Google sites (including YouTube), underlining the popularity of the site.
Arch-rival Microsoft, which provided a mere 1.8 per cent of online videos, was placed second in the Superbrands list.
Stephen Cheliotis, chairman of the Superbrands Council, pointed out that companies need to ensure their brands are credible in a more uncertain economic time.
“Reputation is a company’s greatest asset and brand building is likely to become even more crucial over the next few years than in the last decade of stability,” he said.
Search engine optimization (SEO) is a necessary part of any website strategy. The potential traffic is simply too big to ignore.
The question isn’t “Should I do SEO?” it’s “When should I do SEO?”
As a site owner, you have to make hard decisions about how to spend your always-not-enough budget and when. In this post, I’m going to talk about some of things your should consider when trying to determine…
When Should I Invest in SEO?
SEO is not direct marketing. Just because you put a dollar in today does not mean you’re going to get a $1.50 out tomorrow.
Fundamentally, natural search optimization is a long-term investment. With the right strategy and the right implementation, I do believe you will get the return on that investment and, possibly, a sustained competitive advantage.
Of course, this presents a problem: you have to spend the money now, but you might not see it for a while.
Fundamentals to Make the Most of SEO
Search engines don’t buy from you, people do. There a few things you need to have in place in any site to make the most of SEO:
Functioning Site – There’s no point in bringing people to your site if it doesn’t work. People don’t like it and neither do the search engines. Getting your site to work properly is as important as getting people there.
Great Product – You can optimize your site till you’re blue in the face, but if you’re product stinks, you’re fighting an uphill battle. They say the quickest way to kill a bad product is to advertise it…
Measurement (Web Analytics) – Spending money without any way to track it is pointless. What’s more, you need analytics in place to help you refine the SEO you do execute.
The Resources You Need to Execute SEO
There are 2 paths to SEO: do-it-yourself or hiring an SEO consultant.
The choice between the two could fill several blog posts. For the purposes of this post, I’m going to assume you are looking for professional help.
A good organic search optimization agency will:
Do your keyword research
Make recommendations about your platform and information architecture
Address on-page code elements
Conduct a competitive and market analysis
Make specific content recommendations
Build and, possibly, execute a link strategy
You then have to execute that advice you paid so much for.
Oftentimes this is a hurdle for people who buy SEO services. With so many priorities clamoring for your attention, it’s easy to put off.
Make sure your marshal the right people together before the start of the project to convince them of the value of SEO.
Your key people will be:
The Developer – Someone will have to change your code and address server/platform issues. With apologies to the technology folks in the audience, these folks are usually the least inclined to understand the importance of SEO, but they’re absolutely essential to doing it right.
The Creative – Search engines are text readers. You will probably need to get more content onto your sites. This is going to piss of some artist. Best to suck up to them now and get them on your team.
The Copywriter – Somebody has to write all of that new content. What’s more, they have to do so in a search engine friendly way. A new way of writing + new things to write = another team member to persuade.
The Marketer – If this isn’t you, then it’s likely your colleague or boss. The marketer has to ensure everything is on-brand, and that includes the changes to the meta-data and content you’re going to recommend. Figure out the approval process and key concerns early.
Chose: Buy SEO Services or Something Else?
You can buy $25 worth of paid search. You can’t buy $25 worth of SEO.
In reality, you’re going to have some per hour, per project or per month fee to get sound SEO advice customized for your business.
Assuming you’ve addressed the fundamentals mentioned above and can convince the key team members to pitch in, you now have to ask yourself: is this the best time to invest in SEO services?
There are times when SEO is a no-brainer:
Pre-Launch – It is 10 times easier to change things in the design phase than during coding or after launch. What’s more, the education and research will also weave its way into all of your decisions the sooner you learn about SEO.
Starting Paid Search – It makes sense to coordinate paid and organic search marketing. Think about it: do you want to pay for clicks you could get for free? Shouldn’t buy words that will take you months to win?
You’ve Done Everything Else – Well, that just makes logical sense
It’s always better to start SEO sooner rather than later, but there’s often an opportunity cost with that choice. The opportunity you could be giving up is better email marketing, more paid search, affiliate expansion, upgraded user experience, multivariate testing… the list goes on.
You need to ask:
Do I have the cash flow to pay for natural search optimization when it could take 6-9months before I get that money back?
Can I execute the SEO recommendations in a timely fashion?
Are there minor site changes that I could address in 1-3 months that would produce immediate returns across all channels (e.g., shopping cart improvements)?
How much traffic and revenue would I have to generate to make this investment worthwhile?
I’m not trying to scare you away from SEO. It’s totally the opposite–I think SEO is vital and, frankly, amazing. It’s important to have realistic expectations about how and when SEO will pay off.
The point is that there’s a reason many people don’t succeed at SEO–they’re not willing to put in the effort and give it time to succeed.
Understanding what it takes to be prepared for SEO will help you understand when you should invest in it.
Let me turn the question back to you: how/when did you decided to focus on SEO?
Search engine giant Google is focusing its energies on developing free music downloads in China, as well as struggling to maintain the online advertising industry in the west.
Google is battling with Microsoft over its potential takeover of Yahoo!, which the search engine market leader claims would unfairly affect competition.
But in China, Google is also trying to secure a deal which would allow it to offer free music downloads from some of the world’s leading music companies.
The move is part of a strategic battle with Baidu.com, the online search engine which is currently dominating the Chinese market and causing some concern for Google.
Baidu.com gets a lot of its traffic from users searching for illegal music downloads and Google is hoping a legal, free service, would be able to prise some of the huge amounts of traffic onto its own sites.
The Chinese-based engine currently holds a 60 per cent share of the search market in China, compared to Google’s 26 per cent.