SEO Canada – Online Marketing Company Opening New Office

Fresh Traffic the Online Search Marketing & SEO experts are opening a new global office in the Winnipeg Manitoba Province area of Canada, for company’s looking for search engine optimization, search engine marketing, pay per click management or link building Fresh Traffic’s new office is offering world class SEO services to all Canadian business owners. SEO Marketing & Online Search Marketing has become a vital ingredient nowadays for any successful business. CEO of The Fresh Group Jerry Booth says opening a new office in the Winnipeg area which has a centralized Canadian position is the ideal place to service clients from Vancouver, Calgary & Winnipeg at one side to Quebec, Montreal & Toronto at the other as well as throughout the whole of Canada, the new office will also complement our presence and other offices in the UK & US.

He says our team of industry-leading experts and Search Engine Optimization Consultants bring years of experience in programming and design and provides the highest quality technological services to meet expectations and budgets for both personal and business agendas. We invest our talent, vast experience and creative ability, and employ the latest industry tools to each project we take on. We often get called the Google Consultant, The Google Doctor, Internet Strategists Google Expert and of late the online poker kings, off course we are very good at what we do and it is very flattering, but with clientele in ecommerce, theme parks, travel, holiday, film, publishing, online magazines, car racing, online toy stores, models, poker, casinos, media, dating and sport to name a few, we would rather people know us for Solid Search Engine Optimisation Advice & SEO Consulting services which produce top natural and organic search results using white hat tactics, Here at Fresh we always use 100% ethical SEO procedures.

Online advertising set to exceed newspapers in US by 2011

Online advertising spend in the US is set to outgrow the amount spent in newspapers by 2011, according to a new study.

Figures from the Veronis Suhler Stevenson (VSS) report predict that internet advertising will grow by more than 21 per cent per year to reach a total of $62 billion in 2011, exceeding the predicted $60 billion spent on newspapers.

It was also shown that spending on alternative advertising, including internet, mobile, video games and digital out-of-home, grew by 36.6 per cent last year to $26.53 billion. In stark contrast, traditional advertising spend only grew by 2.4 per cent to $183.21 billion over the same period.

James Rutherfurd, executive vice president and managing director at VSS, commented: “Leading national advertisers have accelerated their diversion of dollars from traditional print and broadcast media to alternative digital platforms to combat media and audience fragmentation, increased consumer control and multitasking, and the growing impact of advanced technology on conventional media models.

“The result has been the extraordinary growth of alternative advertising and marketing.”

A separate survey by Burst Media highlighted the fact that the internet has become very important in many women’s lives, which is great news for internet advertisers.

Boost your web presence with link building.

Microsoft Live Search gaining on Google and Yahoo

Microsoft has made huge gains with its Live Search, posting year-on-year growth of more than 77 per cent for the 12 months to the end of June 2007 in the US.

Google remained at the top with yearly growth of 46.3 per cent and close to four billion searches, followed by Yahoo in second spot, with annual growth of 20.3 per cent and 1.49 billion searches.

However, it was Microsoft that really shone, racking up 0.98 billion searches and managing to increase its share by almost five percentage points from 8.4 per cent in May to 13.3 per cent in June.

Microsoft, which is in intense competition with Google and Yahoo over their respective internet advertising programs, was boosted by the launch of its Vista operating system, which makes it easier for people to use Live Search.

This has been a bone of contention for Google, with the company accusing Microsoft of unfair practices.

Google managed a healthy 46 per cent increase in year-on-year growth, but its share of searches was down by 3.6 per cent from May to June, signifying that its reign as the undisputable search king may not last forever.

Yahoo posted 20 per cent year-on-year growth but its share of searches was down by 1.8 per cent to 20.2 per cent. AOL search figures were up by 8.8 per cent, while Ask.com increased by 21.2 per cent.

Online Sales Soar as the High Street Suffers

Recent poor weather across the UK has taken its toll on the high street, but has seen sales undertaken online soar, according to new figures.

A report from online retail organisation IMRG revealed that the month of June saw internet retail sales hit £3.5 billion in value, in a boost to internet advertising.

Year-on-year growth for the second quarter of this year reached an average of 52.5 per cent, up from the 35.3 per cent increase recorded during the same period of last year.

In contrast, rainy weather kept overall retail sales growth at just 0.2 per cent during last month.

“Thanks to the internet, shoppers are getting used to thinking about, finding and buying goods and services in new ways,” IMRG’s Jo Evans told VNUNet. “They no longer need to plan their lives around when the shops are open.”

A recent report from Jupiter Research forecast that one fifth of the world’s population would be online by 2011.

Massive US Online Spending Up

Online spending in the US grew by almost a fifth to a massive $47.5 billion during the second quarter of 2007, indicating the huge impact of internet marketing.

Digital measurement expert comScore found that non-travel e-commerce increased by a whopping 23 per cent to $27.2 billion, while travel spending on the web grew by 14 per cent to $20.3 billion.

The comScore study also predicted that online consumer spending in the States would probably reach $200 billion in 2007, as more and more shoppers shun the high street in favour of the ease and good value of the internet.

Video games, consoles and accessories sales rose especially sharply, rising 159 per cent compared to the second quarter of 2006.

Other categories that grew rapidly included sport and fitness, consumer electronics, event tickets, jewellery and watches, and furniture and appliances.

The figures demonstrate the massive response garnered by internet advertising.

“Even factoring in the moderate growth rates from Q1, we’re currently on pace to break $200 billion in e-commerce spending in 2007,” said comScore chairman Gian Fulgoni.

“However, in the past we’ve seen growth rates accelerate as the year progresses, culminating with the online holiday shopping season, so $200 billion may actually turn out to be a conservative estimate.”

A recent report from IPA showed that online marketing budgets are increasing fast as companies come to see the benefits of the medium. In the second quarter, 24 per cent of firms reported an increase in their total marketing budgets, with internet advertising posting the strongest gains.

SEO and Web Design – The Eternal Debate

Having a beautiful website no one can find is like having a store and keeping the doors locked. You know it is there, you’ve done a great job decorating it, the products are waiting for the customers, yet no one comes in.

Web design focuses on appearance and aesthetics. SEO focuses on text quality and quantity. Web designers don’t really like to clutter their designs with text. They prefer to see the images stand out on their own. SEOs on the other hand don’t like images that much. Sure, an image can be optimized for the search engines by adding relevant alt attributes and titles, but this is not enough for a site to be properly optimized. Page copy still plays the most important role in website optimization for Search Engine Optimisation.

As a business owner you are caught in the middle of this conflict. For your website to convert you need both design and optimization. There is no middle way. You cannot have a little bit of this and a little bit of that and still be competitive. You cannot have just one of the two either. Without optimization your site is invisible to the search engines, hence to your potential customers. On the other hand, without a good design your site, although not invisible, will get nothing but hits. Web users are picky and if they find nothing of interest on your site they will just surf to the next site.

When you pay for web design don’t automatically assume that by paying thousands of dollars on a layout you’ll be a hit on the Web. The Web is a highly competitive place. There are already thousands entrepreneurs who, just like you, invest in design and hope to become the new “it.” Without online marketing (SEO being an important part of the discipline) all these entrepreneurs will remain in the shadow, with their beautiful websites closed to the world.

SEO is the key to that virtual door you need to open for your customers. It is important that you consider this tool when you first conceive your site. Web design and SEO don’t need to be enemies. There are enough professional agencies that employ both web designers and SEOs who work together to develop a good business website, a site that is SEO ready, accessible and readable with any browser. You just need to take your time, research and send a few inquiries. Then choose the company that answers your questions in a timely manner, basically choose the company that proves a clear ability of designing with W3C standards and a clear understanding of the online trends and realities.

Then balancing content with visual appearance shouldn’t be such a difficult task. Aside graphics and artwork you have to choose proper font types, in a readable size, with colors that harmonize with the layout of the site and so on. If your site is not SEO ready from the first stage of the project you’ll face additional costs after you launch. SEO ready means a site that is properly coded (errors in the HTML code might stop some search bots from crawling and indexing your site correctly), with good navigability and good internal linking structure.

On the other hand, SEO and appearance are not the only traits of a good site. Brand conscious companies should look at the broader picture: instead of debating what is better online entrepreneurs should ask themselves what works best to convert visitors into clients.

Studies show that an over optimized page might hurt the user-experience of people with disabilities. For example, many SEOs stuff the image alt attributes and their alternative titles with keywords. Blind and other visually impaired people who use screen readers to access the Web and read the pages cannot see the images and, instead of listening to a relevant image description, they’ll hear… nonsense.

Usability and accessibility are equally important as design and optimization. Strangely enough images are better for usability. They give focus to the design and when properly optimized they provide for less cluttered website content. The problems appear when the images slow down the loading times, but with the use of CSS loading times should not be a big concern.

As search engines prefer fast loading sites it is easy top understand why good coding and optimization are so important. Poor coding raises many other problems aside loading times and might increase costs when you need website updates, especially when your website administrator is not the one who created your site.

These were the words from Mihaela Lica.

Learn SEO – SEO Tips 4U – SEO Essentials

You read about articles and books always getting released on how to Learn SEO and SEO Tips, Aaron Walls SEO Book and now a guy who is not an SEO, Mr Brown trying to sell his book SEO Essentials and trying to reach the top keywords in his challenge to do so.

He started his seo campaign challenge on July 1st, we read this on July 17th, he has a new domain, so do we, he’s in the US, were in the UK, where calling it the Battle of the Pond, admittedly I did live in Florida for a while and would be happy to return if there’s any offers out there, so lets see how we go.

Now I am all for enterprise, but people should stick to what there good at, you would not let a train driver decorate your home because he had read some good tips in a book and wanted to try them out, if your business is really serious about search engine optimization, get yourself an seo expert, you will save yourself a lot of money, time and grief in the long run.

The following are ten good reasons and tips to pay for SEO

Internet Marketing for 2007 – Affordable Efficiency

If you pay attention to online marketing, you are constantly inundated with people who sell the so-called “secrets” to brand new marketing techniques on the Internet.

Each and every day you are bombarded with new e-books, teleseminars and software alleging to hold the “secrets” of blog and ping,or the “secrets” of the death of Google Adsense or the “secrets” of content is king for Search Engines.

However, the truth of the matter in nearly all cases is that most of these products are expensive and endorsed solely by the gurus who get paid for every item they sell. Real testimonials are rare and the pressure you are under to purchase these products is enormous.

Let’s make a two-fold pact for 2007:
One – We will not be swept away by all the hype on the Internet.
Two – We will primarily use tried and tested, successful Internet marketing techniques that won’t cost us a fortune to use.

To help you off to the right start in launching your own cost-effective marketing strategy for 2007, I want to share some valuable ideas that I’ve used to grow my own business. These marketing concepts are genuinely affordable, truly simple to implement and have honestly helped me gain generous exposure, which has resulted in new clients and increased sales. My top fifteen favourite effective and inexpensive Internet marketing tactics are listed below:

1. Article submissions to online e-zines, directories and newsgroups, and off-line magazines and newspapers (don’t worry about the duplicate content issues … just get as many one-way links to your site as possible to boost your Search Engine ranking). Writing and submitting free reprint articles is a resourceful way to generate increased exposure and will drive traffic to your web site.

2. Create and market your own affiliate program using low cost tools on the Internet, which incidentally, there are numerous tools on the web that are
very affordable. Offer affiliates your articles for reprint and allow them to use their affiliate link in your by-line. But don’t stop there … submit your
program to affiliate program directories so that prospects can find it readily.

3. Write and submit press releases to both paid and free press release sites. Let your target audience know about your company, new products and services you’re offering and also about special company events or promotions. If you’re concerned that perhaps your writing talents are a bit rough yet,hire a ghost-writer to draft your release for you. And yes, there are many talented, professional writers who work on a freelance basis and accept both one-time and ongoing projects at an affordable rate.

4. Register with and actively participate in forums that target your ideal client or customer. Check in at least once a week and offer helpful advice to other forum participants seeking assistance and information in your area of expertise. Be sure to craft and use a compelling signature that will get added to your posts. With just a small investment of your time, you can establish yourself as an expert within your industry, which can result in generous exposure.

5. Offer legitimate comments and articles to blog owners who cover your topic area and target your audience. Create solid and productive relationships, offering to make blog postings for them in return for a by-line with a live link to your site. The fact that you’re willing to offer blog owners something of value upfront will make them eager to reciprocate.

6. List your teleseminars, e-zines, live events and books on Craigslist in cities and sections that have appeal for your target audience. Sign-in and repost your listings on a regular basis to keep them current.

7. Research opportunities to be a guest on teleseminars, pod casts and webinars. You’ll be pleasantly surprised at the number of opportunities available if you simply take the time to look for them. Keep a list of questions and potential topics ready for your pitch. Keep track of your guest appearances and promote them on your web site.

8. Actively participate in online social networks such as MySpace, Ryze and LinkedIn. Write compelling copy for your profile and be sure to have a good picture and logo to add where permitted. Including your photo allows people to feel a connection to you, simply because they can put a face to your name.

9. Join and participate in associations and non-profits that attract your perfect client. Find relevant associations by searching for your keyword + association in search engines and visit the American Society of Association Executives. Involvement in organizations such as this, as well as local civic organizations, offers valuable networking opportunities.

10. Place paid advertisements in e-zines that target your audience. If possible, purchase the advertisement when the publisher is running one of your articles in order to gain maximum exposure with this strategy. There are three types of common advertisements available in e-zines: classified,sponsor and solo. Chose the most inexpensive position with the greatest exposure.

11. Write or hire a ghost-writer to create a short e-course that you can give away so long as people provide you with their e-mail address. Make certain that your e-course is relevant to your target audience and not full of fluff and fillers. By offering solid value in your e-course, you can benefit from readers who take notice of your other work/articles and will often seek out additional work you’ve written. Be sure to include a privacy policy and notify those who give you their e-mail address that they will be subscribed to your e-zine.

12. Downloadable white papers are usually longer versions of articles and often include graphics and links to resources. As with your e-course require people who want the white paper to register for your e-zine. Encourage people to send the registration link to their colleagues, friends and family who share a similar interest.

13. Create your own blog, update at least every other day and include links to your web sites. Ping blog directories and Search Engines every time you make a post for verification that your blog is turning up results.

14. Sponsor contests and submit them to contest directories. Give away a book a month or an hour of your services and encourage people to register for your e-zine. If your business involves selling a product rather than a service, you can offer specific products for prizes with contest entry automatic when people signup for your e-zine. Be creative with your contests, but always make the winning prize something of value that is relevant to your business.

15. Testimonials and referrals can be obtained from the same people. Offer to include a picture with testimonials and a live link to your client’s web site. This strategy is a win-win marketing tactic for both you and your client.

No satisfied client would refuse such an opportunity! Instead of e-mailing referrals send a professionally written letter via postal mail with some of your most popular articles and invite recipients to call you for a free fifteen minute consultation.

There are dozens of free marketing techniques in the online and off-line world. These fifteen are not the only ones I use but they are my absolute favourites and have been used successfully by thousands of people, including Internet gurus. Don’t fall for every new marketing scheme; instead,spend your money selectively on marketing products.

If you are pressed for time hire a virtual assistant to handle the free and low cost marketing techniques listed here and carve out some time in your schedule every month to research and evaluate new techniques.

Happy Marketing!

Internet Marketers Benefit from Connected Women

The internet has become so important that a third of online women now say their lives would be disrupted if they had to go for a week without web access.

A Burst Media survey seen by Marketing Charts found that 66.1 per cent of women would feel their lives were disrupted, with 43.6 per cent saying significantly so, if they went internet free for seven days.

Encouragingly for internet marketers, most online women (54.5 per cent) say that the internet is their main source of information for products they are thinking of buying.

The study also found that more than 80 per cent were online during most dayparts. Four out of five online women use the internet between 7:00am and midnight, with a significant number of women aged 65 or over saying they go online before 7:00am.

Mornings and afternoons are generally used for work, while evenings spent online are generally for personal use.

The figures clearly show the massive use of the internet among women, which is great news for internet marketers.