In continuation from yesterdays post about prepping for the new year, and being ready to take the bull by the horns online, below you’ll find a couple of tips to be aware of in regards to getting ready. An insight or two, as well as some advice to bear in mind as your advertising year starts anew.
An easily forgotten fact, is that web crawlers from the search engines treat each individual page of a website as it’s own entity. This means that rather than regarding the optimization of your website as a whole, it can be more productive to think of it as the optimization of each page. Using this approach is much more involved and meticulous care needs to be taken, but, once all of your pages have been optimized, your entire site will be search engine friendly, and loaded with relevant content.
An important SEO fact every business owner should know is that true, organic SEO, requires a multitude techniques, and time for those techniques to work if an SEO campaign is really going to be successful. Using a single SEO method may help improve your results a little; but if you want your business to be ranked highly by the search engines for a long time and to increase the amount of traffic that visits your site then proper identification and implementation of acceptable SEO techniques will be required. It is also important to note, that rankings can, and do, fluctuate day to day within the search results page. It’s impossible to guarantee the number 1 spot in the results, but when Fresh works your site, with our proven organic optimization techniques, you will climb the results in ranking.
The third basic fact in search engine optimization that you should always have in mind, is that SEO is a continuous process. It does not stop, because there’s always another website, another business, and/or another competitor knocking on your door online; trying to take your place. Once high rankings have been achieved through an efficiently run SEO campaign, if this optimization is suddenly halted then it is likely that the rankings achieved will drop too. You could liken the effect much the same as watering a flower garden properly and with care, to suddenly stopping. All of your efforts in raising that product, will be for nothing. Google, Yahoo, and Bing are constantly changing and developing their technology and new techniques to help be ranked are also constantly being developed. If you want to remain on top, then you must remain updated on all developments and make the necessary changes to your SEO campaign.
At Freshtraffic, we’re constantly monitoring our clients sites, and if a slip in ratings is found consistently, and not a momentary lapse in a reindexing, we will retool the site to return to, and retain the previously held high ranking.