Retain Your Message During Redesigns

One of the fastest growing terms or trends in building a website the last few months has got to be the rise of the responsive web design. If you’ve shopped for a new site in the last bit you’ve undoubtedly heard the phrase, and it really does make sense. A responsive site isn’t a new idea, it’s just picked up a name for itself that designers can identify with, and it makes sense to boot.

futureWhen a web designer or developer is discussing a responsive site with you, it basically means the website can adapt to what ever technology the user is on at the moment. Whether it’s a desktop, tablet, or a mobile phone, your website will change to suit the visitor. There are some unique challenges that you need to be aware of though when looking at this type of design, as you may lose out on customer interaction or conversions if you’re not diligent about how the site performs. A top issue that you need to consider is the content that is displayed above the fold, or to put it another way, what content is immediately visible to a visitor without them having to scroll. Having visitors land on your website as the result of a search or a referral from a friend should be a near guaranteed conversion. But too many site owners and designers think of “flash before cash” and instead of working their magic and trying to make a conversion they show off and the main message gets lost. Don’t take that to mean you can’t show off the capabilities of your site or it’s design, just make sure your message isn’t being lost by doing so, both are possible you just need to be aware as you build it to make it happen properly.

Another key aspect of a responsive design is it is usually on the lower side of the content spectrum, so the content that is there needs to cover two major bases off the hop. It needs to be relevant, and it needs to be engaging for the user. Contrary to the belief of some who call themselves SEO experts, your content can be highly relevant without being spam filled, it doesn’t have to look liek a robot spit out a paragraph of keywords.And on that same note, your content can engage the user as well as be relevant, it just takes some wordsmithing to do it right to make sure the message is delivered while keeping the point in focus.

A responsive site design is a great move forward online, it’s a great means to use to provide your message to online searchers across multiple formats. Just remember to not get lost in the bells and whistles, and keep it simple. There’s nothing worse than driving a company to the top of search, just to have them completely revamp a website and lose their conversion rate.