We often field phone calls and emails from people looking for help with their website, whether it is a design issue or a results page placement, we can help you out with the team we’ve built here. What we find more often than not, is that they were the unknowing recipient of someone who sold themselves as an individual who could do it all for them, and in the process got overall wishy washy results. It’s a topic I’ve had to go over every now and then to get that information back out there, but here it is again – use the right person for the job.
The danger of someone selling themselves as something that they are not online is easy to spot, if you know what to look for. It is when you have not been educated about, or have taken your own time to learn about the differences between website design, website development, and search engine optimization that you can fall into a less than ideal situation. In order to keep this explanation short, I’ll refer to WordPress and the way it is constructed when discussing the differences of development, design, and optimization.
Then there is the optimization side of your online presence, because having an amazingly designed website that has no visibility is like building the fastest boat in the world and never putting it in the water. It will never reach it’s potential if you don’t take full advantage of it’s capabilities, and knowing the right people for the job is priority number one.