Right People Right Time

We often field phone calls and emails from people looking for help with their website, whether it is a design issue or a results page placement, we can help you out with the team we’ve built here. What we find more often than not, is that they were the unknowing recipient of someone who sold themselves as an individual who could do it all for them, and in the process got overall wishy washy results. It’s a topic I’ve had to go over every now and then to get that information back out there, but here it is again – use the right person for the job.

Web DesignThe danger of someone selling themselves as something that they are not online is easy to spot, if you know what to look for. It is when you have not been educated about, or have taken your own time to learn about the differences between website design, website development, and search engine optimization that you can fall into a less than ideal situation. In order to keep this explanation short, I’ll refer to WordPress and the way it is constructed when discussing the differences of development, design, and optimization.

Typically a WordPress website will require a number of different programming languages. The most commonly used are PHP, CSS, javascript, with mySQL as a database. The CSS and javascript of a website is used to style the page, it’s colors, and handle all of the interactive portions of a website – these are all design elements which are part of the user experience end of the site. PHP is the server side language used to handle everything behind the scenes, this is the portion of the development stage of the website work. The development portion of a website also handles aspects like checking credentials of a user when they log in, accessing the database for information etc, or dynamically changing the website based on certain conditions.

Then there is the optimization side of your online presence, because having an amazingly designed website that has no visibility is like building the fastest boat in the world and never putting it in the water. It will never reach it’s potential if you don’t take full advantage of it’s capabilities, and knowing the right people for the job is priority number one.