In the last year the Google has released some pretty heavy duty algorithms to try and clean up their search results pages, affectionately referred to as Penguin and Panda updates. It is usually fairly easy to pick up on when an update is going on, as the results pages shift fairly consistently over a few days, and during that time you can go from a top 3 position, to not found, to page 2, and so on.
There are people in the blogging world who have some pretty close ties to the team at Google, and they were able to send off a quick email to find out if the gut feeling about an update was correct or not. Just last week however, it was announced that there would be no more direct confirmations from the search engine, about updates or shifts that are occurring. But don’t worry, it’s not that the communication is completely breaking down, it actually has more to do with the fact that the shifts shouldn’t be as abrupt or drastic anymore, perhaps it’s a sign that the results pages are getting closer to what the team at Google deems acceptable?
Of all of the things that we hate the most with the SEO business, there is always a short list of the few things that we try our hardest to stay away from. Some are unavoidable with client assistance, and some are completely unavoidable and regardless of how frustrating an experience it can be, we have to deal with it. As it goes with any endeavor, one of the biggest issues that can pull you apart is having too many cooks in the kitchen. There are all sorts of cliches you can use to this effect, but they all mean the same thing – too many people on the same project, and loss of information and procedure will occur. We try to minimize the impact of this by being able to directly work on a clients website, but there are sometimes cases where that isn’t a possibility, and so we deal with it. To a web developer two days to make a change may seem like an acceptable time frame, but to the internet and the search engines, it means all the difference in the world.
Another issue that sometimes crops up, and we sometimes receive phone calls for is for a quick solution, to a long running problem. Search engine optimization is not an apply duct tape here type of process, the minimum time frame we try to advise our clients of, both existing and prospective, is a 4 – 6 months window within which you might start to see consistent improvement. So the next time you’re considering using SEO to help bolster your site positions, just remember that if anyone tells you I can do it in two weeks for $300, you are potentially digging yourself a very deep hole at worst, at best you have spent money for no real lasting results.