There’s been a slew of blog posts and articles recently regarding the type of salaries that search engine marketing and search engine optimization consultants are currently commanding in the U.S. Clearly, the search industry is making some people rich, depending on what is rich to you.
Here are some typical salaries in USD from 2004/6:
Entry level SEO/SEM position = $30-45K
Three to five years experience / online account managers = $50-75K
Five + years / organic SEO specialists = $75-90K
Senior management level = $70-120K
SEM Director = $95-150K
VP Level = $100-200K (although there have been reports of offers ranging from $250-315K at this level)
Now were in 2007 going into 2008, Search Engine Optimization & SEO Services should be an essential core part of the Online Search Engine Marketing Strategy for most Online Businesses today anyway,
My thought is simple, I think the above amounts are a good guideline, but should you find a seo consultant who has proven results, on his own website as well as his clients, has made massive ROI for other company’s, with some of the larger Fortune company’s this could mean $millions in extra profit, then the guy is just about priceless, $300k, $500k is a small price to pay if someone is generating an extra $5 million a year don’t you think?
The facts are you do not find these guys working in-house, why would you? unless of course they earn these amounts, most work for themselves or have there own companies.
I dont go for these guys who sell CD’s or books either, not that they are not any good, some are, but just feel they are taking advantage of the wannabes, and lets be honest, there are plenty of suckers out there who think they will become seo experts by buying these things and are only too happy to stump up a few hundred bucks to find out.
My old granny always told me that cream rises to the top and if you pay peanuts you get monkeys, old sayings I do really believe are true.
Buys ya tickets and takes ya chance