In little more than 10 years, search-engine marketing has grown into a $14.7 billion industry. It’s a big pie, are you getting your slice?
In setting up a new business, you sell the best product, you setup shop with the newest and best furniture and accesories in order to showcase your wares. You hire attractive, intelligent, well trained staff to promote your store and your product, and ensure you have enough cash registers to be able to ring people up and send them through in a quick, friendly, professional manner. It’s at that point, you decide to advertise; newspapers, fliers, billboards, maybe tv and radio ads, but all of these measures are taken only after you’ve setup shop good and proper.
So why would a flippant stance be taken towards your companies website and it’s effectiveness as a selling tool?
Hastily constructed websites, with little to no content, excessive scripting and/or flash based websites; all points which hamper your online presence and placement within Google’s results pages. If your business is in retail, it only helps you to have a shopping cart tied to your website, with a listing of your most popular wares (at the least), and an intuitive way to navigate your website and shopping cart so to assist in sales. An extremely high percentage, think in the 80-90% range, of people research purchases on line prior to actually making that purchase, imagine your income gain with having a proper website constructed with a friendly, and easy to follow website in order to help them make that purchase.
Having your website properly built, tuned, and compliantly stuffed with content, only increases your companies worth, in the long and short term.